www.hiddenequity.com<br />Measuring and Accountability<br />
Overview<br />Google Analytics;<br />Site Registration;<br />Google Webmaster Tools;<br />CRM;<br />Setting up a dashboard...
Google Analytics<br />Measures incoming traffic to the site;<br />Where they heard about you;<br />Measure paid and organi...
Site Registration<br />Critical to the success of any online marketing program;<br />Measures conversions and brings data ...
Google Webmaster Tools<br />Provides feedback on how Google sees your site;<br />Number of indexed pages;<br />Potential r...
CRM<br />The CRM allows you to measure the success or failure of your marketing campaign and provides the information you ...
Setting up a Dashboard<br />Keeps the entire organization focused on their responsibilities;<br />Identify key measurement...
Checklist<br />Identify key metrics for your business goals;<br />Tie it to your mission and culture statements if possibl...
Contact Me<br />My Company - www.hiddenequity.com<br />Twitter - http://twitter.com/customercrm<br />Blog - http://insuran...
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Hidden Eq Measuring And Accountability

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Measuring and Accountability for your online marketing campaigns

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Hidden Eq Measuring And Accountability

  1. 1. www.hiddenequity.com<br />Measuring and Accountability<br />
  2. 2. Overview<br />Google Analytics;<br />Site Registration;<br />Google Webmaster Tools;<br />CRM;<br />Setting up a dashboard.<br />
  3. 3. Google Analytics<br />Measures incoming traffic to the site;<br />Where they heard about you;<br />Measure paid and organic results;<br />Help to get your pages indexed?<br />
  4. 4. Site Registration<br />Critical to the success of any online marketing program;<br />Measures conversions and brings data and prospects to your sales team;<br />Helps stay in touch with potential customers who may not have converted at the moment;<br />Call to action plan. What are you going to give them for providing their contact information?<br />
  5. 5. Google Webmaster Tools<br />Provides feedback on how Google sees your site;<br />Number of indexed pages;<br />Potential reasons why a page is not valuable to Google;<br />Measure incoming links (limited);<br />Yahoo and Bing have similar programs.<br />
  6. 6. CRM<br />The CRM allows you to measure the success or failure of your marketing campaign and provides the information you need to market and sell more efficiently;<br />Necessary to hold sales people accountable for incoming leads;<br />Measure the types of leads which convert to clients;<br />Why is one sales person converting at a higher rate than another?<br />Which keywords convert to customers at the highest rate?<br />
  7. 7. Setting up a Dashboard<br />Keeps the entire organization focused on their responsibilities;<br />Identify key measurements;<br />Assign them to personnel with realistic and attainable goals;<br />Regularly follow up on progress.<br />
  8. 8. Checklist<br />Identify key metrics for your business goals;<br />Tie it to your mission and culture statements if possible;<br />Use Analytics, Webmaster and CRM tools to track progress towards metrics;<br />Let everyone know who is responsible for what and set expectations that are attainable;<br />Continue to hold people accountable for their progress.<br />
  9. 9. Contact Me<br />My Company - www.hiddenequity.com<br />Twitter - http://twitter.com/customercrm<br />Blog - http://insurance-software-he.blogspot.com/<br />YouTube Channel - http://youtube.com/user/InsuranceSoftware<br />

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