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LVC SS14 lb_lr

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LVC SS14 Look Book

LVC SS14 Look Book

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  • 1. ii iii
  • 2. 1
  • 3. Photographer Immo Klink Photographer’s Assistant Ansgar “Pola” Sollmann Production Eva Novillo at Immo Klink Studio Faithfully capturing the spirit & heritage of American work wear, Levi’s® Vintage Clothing reproduces the fits, fabrics and details of bygone eras. Our source material is our own archive and our inspiration is the hardworking men and women that the Levi’s® Brand has equipped for the last 140 years. Through our seasonal collections, iconic reissues and special editions, we relive our treasured history and offer timeless products to discerning connoisseurs that are as obsessed with it as we are. Models & Extras Frank Ronan Iain Griffiths Leon Blok Michelle Schulze Nino Fusco Dario Valero Cristina Valero Ubeda Inmaculada Plaza Carrillo Antonio Garcia Bonilla Markus Gruber Lucy @ Paparazzi Oliver Fusco Rainer Iveson @ Select Models Guillaume Valle Colin Bellamy Lola Chatterton Daniel, Mario, Diana, Jesus, Maria Special Thanks Rocio Gómez Novillo Markus Wilk Jo at Jo’s Bar Oliver Fusco HLC Properties Ltd. Bing Crosby Enterprises THE ARCHIVE TREASURE ISLAND 501® WASH, WEAR & CARE GUIDE SPIKES CASTRO SHORTS ORANGE TAB Hair & Makeup Fiona Clarke Additional Photography Elza Wandler Castro Photography Aeschleah DeMartino Castro Writer Matt Cook Poster Illustrations Ben Lamb Care Guide Illustrations Deanna Halsall Layout Mike Fallows Printer Lenoirschuring Design & Styling Levi’s® XX © 2013 Levi Strauss & Co. www.levisvintageclothing.com 2 3 4 26 64 68 70 72
  • 4. In 1951, the world famous American crooner Bing Crosby was denied entrance into a Canadian hotel because he and his friend were dressed completely in denim. Although the Hotel management eventually recognized Bing and made an exception because of who he was, the story of the incident traveled fast. Friends of his back home contacted Levi Strauss and Co. and the designers immediately developed a custom denim tuxedo jacket for Bing so that he would never have problems wearing Levi’s® Jeans, even in fancy establishments. It was made of the sturdy denim used for 501® Jeans, and decorated with a lovely corsage of Red Tabs, held onto the lapel with a cluster of shiny copper rivets. Inside the jacket was a huge leather patch printed with a “Notice to All Hotel Men” stating that denim is a perfectly appropriate fabric and anyone wearing it should be allowed entrance into the finest hotels. LS&Co presented the jacket to Bing at the 1951 Silver State Stampede in Elko, Nevada where he was honorary mayor. He was so tickled with the tux that he wore it to many press appearances for his next film, “Here Comes the Groom.” The original jacket, as well as one made for the town’s mayor, is in the Northeastern Nevada Museum in Elko. For Spring Summer 2014, Levi’s® Vintage Clothing is reproducing this famous piece of Levi’s® history and making a limited run of 200 jackets. All of the details are true to the original. Above Bing Crosby in his denim tuxedo jacket, 1951 Following pages Nevada shirt / Bing tuxedo / 1947 501® Jeans customised Bing tuxedo / 1955 501® Jeans 4 5
  • 5. 6 7
  • 6. 8 9
  • 7. FROM THE ARCHIVE Item: Notes: SPRING SUMMER 2014 REPRODUCTION Bing Crosby Tuxedo Reproduction of the Bing Crosby denim tuxedo jacket from 1951. 100% cotton double-breasted denim tuxedo. Three welt pockets, two at hips and one at chest with bandana inside. The collar and reverse are at the back side of the denim. Inside shoulders are lined with satin. 10 11
  • 8. FROM THE ARCHIVE Item: Notes: SPRING SUMMER 2014 REPRODUCTION Bing Crosby Tuxedo Rosette and Inside Patch Rosette made of Red Tabs attached to the lapel. Large leather patch inside the tuxedo with a “Notice to Hotel Men Everywhere.” 12 13
  • 9. THE LEVI’S® ARCHIVE Safely preserved in a vault deep inside our headquarters in San Francisco lies an archive of over 20,000 rare and unique examples of Levi’s® clothing and artefacts dating back to as early as 1873. Kept at an even temperature and wrapped in unbleached cotton, these delicate specimens are carefully protected by the Levi’s® Historian and strictly reserved for the use of our designers. Each season, our team pores through the archives with white-gloved hands, uncovering the secrets of our past and then bringing them back into the world through faithful reproductions that are as fresh now as they were back then. 14 15
  • 10. FROM THE ARCHIVE Item: Notes: SPRING SUMMER 2014 REPRODUCTION Bedford Western Wear Jacket Reproduction of a 1950s Levi’s® Western Wear jacket in Bedford corduroy. 100% cotton, slim fitting, blazer-length jacket. Contrasting suede patches on collar, elbows and pocket flaps. Two hip pockets with western-style pocket flaps and snap closures. 16 17
  • 11. FROM THE ARCHIVE Item: Notes: SPRING SUMMER 2014 REPRODUCTION Two-Tone Silk Rodeo Shirt Reproduction of a Levi’s® archival shirt. 100% silk with contrasting cuff and yoke detail. Two shaped welt-pockets on chest, piped with embroidered arrow heads on corners. Piped placket, yoke and cuff detail. Rainbow colored embroidery design on yoke and cuff. Pearl snaps and Levi’s® Western Wear label. 18 19
  • 12. FROM THE ARCHIVE Item: Notes: SPRING SUMMER 2014 REPRODUCTION Spikes Reproduction of orange and lime colored Levi’s® Spikes from 1958. 100% cotton sateen in a tapered chino style with cuff detail. Two welt pockets at back with button closure. Two slant pockets at front and center front crease. Big “E” White Tab with red lettering. 20 21
  • 13. FROM THE ARCHIVE Item: Notes: SPRING SUMMER 2014 REPRODUCTION Western Shirt Printed Flower Reproduction of a Levi’s® western shirt. 100% cotton sateen with all-over print. Pearl snap closure, western pocket and yolk detailing. Levi’s® Western Wear label. 22 23
  • 14. FROM THE ARCHIVE Item: Notes: SPRING SUMMER 2014 REPRODUCTION Gayway Souvenir Shirt Reproduction of an archival Gayway shirt produced in 1939 for the San Francisco World’s Fair and sold as a souvenir. 100% cotton with large collar and one welt pocket on chest. Five-color print depicting pictures of San Francisco and the World’s Fair. Large shell buttons and Gayway label. 24 25
  • 15. In 1939, the city of San Francisco hosted the World’s Fair on man-made Treasure Island in the middle of the San Francisco Bay. LS&Co joined the hometown festivities by building an all-electric mechanical rodeo. The futuristic attraction featured 31 wooden puppets that were carved in the likeness of real-life rodeo stars and dressed in custom-made waist overalls, rodeo shirts and hats. To celebrate the 75th anniversary of this far out moment in the Brand’s history, Levis® Vintage Clothing is reproducing a selection of the Levi’s® Western Wear garments that were worn by the puppets in the all-electric, mechanical rodeo. 28 29
  • 16. Previous page 1960s Striped Tee / 1933 501® Jeans 1930s Bay Meadows Striped Tee / 1950s 701® Jeans Following spread 1960s Western Shirt / Aces Vest / 1950s 701® Jeans Gayway Souvenir Shirt / 1933 501® Jeans 30 31
  • 17. 32 33
  • 18. Opposite 1960s Button Down Shirt / Bandana / Steer Head Toggle 34 35
  • 19. Opposite Two-Tone Silk Rodeo Shirt / 1950s 701® Jeans 36 37
  • 20. Opposite Gayway Souvenir Jacket / 1920s Balloons 38 39
  • 21. Opposite Two-Tone Silk Rodeo Shirt / 1955 501® Jeans 1950s Sportswear Tee / 1930s Leather Jacket / 1937 501® Jeans 1960s Striped Tee 40 41
  • 22. Opposite 1950s Sportswear Tee / 1930s Leather Jacket / 1937 501® Jeans Silk Rodeo Shirt / 1950s 701® Jeans Home Run Polo / 1950s Casuals Jacket / 1960s Casuals Shorts 42 43
  • 23. Opposite Gayway Souvenir Jacket / 1920s Balloons Two-Tone Silk Rodeo Shirt / 1937 501® Jeans Following spread 1940s Tee / 519 Bedford Pants 1950s Sportswear Tee / 1950s 701® Jean 1930s Bay Meadows Tee / 1954 501®z Jean 44 45
  • 24. 46 47
  • 25. Above Gayway Souvenir Jacket / Silk Rodeo Shirt / Two Tone Silk Rodeo Shirt / 1955 Sawtooth Shirt / 1930s Bay Meadows Tee Opposite 1940s Tee / 1937 501® Jeans 1930s Bay Meadow Tee / 1930s LeatherJacket / 1933 501® Jeans 48 49
  • 26. Opposite 1955 Sawtooth Denim Shirt / Crimped Leather Jacket / Saddleman Bolo Tie 50 51
  • 27. Opposite 1955 Sawtooth Denim Shirt / Chance Bomber / 1954 501® Jeans Cut-Off / Lasso Belt 52 53
  • 28. Opposite 1960s Western Shirt / Bedford Western Wear Jacket 54 55
  • 29. Opposite Two Tone Silk Rodeo Shirt / 1933 501® Jeans Customized 56 57
  • 30. Opposite 1930s Bay Meadows Tee / 1950s 701® Jeans 1955 Sawtooth Shirt 1930s Bay Meadows Tee / 1960s Casuals Shorts 58 59
  • 31. Above Silk Rodeo Shirt 1930s Bay Meadows Tee / 1950s 701® Jeans 1955 Sawtooth Shirt / Saddleman Bolo Tie 1950s One Pocket Tee Two-Tone Silk Rodeo Shirt 60 61
  • 32. Opposite 1960s Western Shirt / Bedford Western Wear Jacket 1955 Sawtooth Shirt / 1947 501® Jeans 1955 Sawtooth Shirt / 1944 501® Jeans Customized / Saddleman Bolo Tie / Hat Belt 62 63
  • 33. How to WASH, WEAR & CARE for your RIGID 501 JEANS ® 64 65
  • 34. GET THE RIGHT FIT one that suits you best The following guidelines are considering law of averages +2 with our Levi’s® Vintage Clothing 501® jeans. Each denim will shrink and skew in a slightly different way. Different temperatures will also have an effect. The options for how you wash, wear and care for your 501® jeans are vast. If you plan to shrink your 501®s in the bathtub, buy your true size in the waist but two sizes bigger in length. After shrinking in the bathtub, make sure to stretch the waist back out while still wet: this method will help achieve a slimmer silhouette. It’s up to you to make your choice and stick to it. Enjoy this journey and long-term love affair. DIP IN THE ‘TUB   The very first time you wear your 501®s, climb into the bathtub and let them soak on your body for up to half an hour. Drain the tub, squeeze the excess water from your legs then get outside in the sunshine to dry them into your shape. Otherwise, bend and stretch while wearing them indoors until you can carefully slip out of them and dry them over the back of a chair. When your jeans are dirty, simply climb back into the bathtub and wash with a little soap. -1 +2 +2 Keep ‘em Rigid   Some folks like to wear their rigid 501®s without washing. The wear effect on a true rigid jean will always give the most dramatic look. You can dry-clean, but that’s If you don’t plan to wash your 501®s, buy one size smaller in the waist and true size for length. After a few wears the waist will stretch to your size. WASH ‘em GOOd   If you prefer a thorough wash and simply don’t have the time for handwashing, wash inside out at 86° F / 30° C. Don’t tumble-dry: it’ll shrink too much. Dry in the only if you don’t mind chemicals being used on your denims. Some people spray vinegar open air if you can, or hang them in a warm place until crispy dry. Long-term shrinkage when their jeans hang inside out to remove any odour. Some simply hang their jeans will occur over several washes. outside for a few days. Folding jeans into the freezer also does the same job. 66 67 If you plan to wash your 501®s, buy two sizes bigger in the waist and length and wash to achieve your size.
  • 35. 68 69
  • 36. In San Francisco, every day is disco. Seriously, girls and boys, life can get magical, just dig this strip for proof. Rudy and Kendall expected a chill day in the city, but fate – and their Levi’s® Vintage Clothing 1978 501® Castro shorts – had other plans. Check what happened when this dude and dudette rocked the Castro. 70 71
  • 37. The Levi’s® Brand first used the Orange Tab on a line of affordable, slim-fitting jeans, jackets and shirts designed for the Young Americans of the 1960s and 70s. To this day, the Orange Tab is synonymous with simple and clean design as well as the free and easy spirit of the times. Made in the USA exactly as it was when it was first introduced, the Levi’s® Vintage Clothing Orange Tab Collection revives this family of true American classics and offers it up to a new generation of rebels and revolutionaries. 72 73
  • 38. Previous page 1970s Denim Shirt / 1960s 606® Jeans Customized 1970s Denim Shirt / 1970s 615® Jeans Opposite & following spread 1970s Denim Shirt / 1960s 606® Jeans 1970s Denim Shirt / 1960s 606® Jeans Customized 74 75
  • 39. 76 77
  • 40. Opposite 1970s Denim Shirt / 1960s 606® Jeans Customized 78 79
  • 41. 80 81
  • 42. Opposite 1970s Denim Shirt / 1970s 615® Jeans 1970s Denim Shirt 82 83
  • 43. Opposite 1960s Chambray Shirt / 1970s Trucker Jacket / 1970s 684® Jeans 84 85
  • 44. Opposite 1970s T-Shirt / 1960s Chambray Shirt / 1970s 684® Jeans 86 87
  • 45. 88 89
  • 46. Opposite 1970s Sweatshirt / 1970s Denim Shirt / 1970s Trucker Jacket / 1960s 606® Jeans Customized 90 91
  • 47. Opposite 1970s Denim Shirt / 1970s 615® Jeans 92 93
  • 48. Opposite 1970s Denim Shirt / 1960s 606® Jeans Customized Following spread 1960s Chambray Shirt / 1970s Trucker Jacket / 1970s 684® Jeans 1960s Chambray Shirt / 1960s 606® Jeans 94 95
  • 49. 96 97
  • 50. Opposite 1970s Denim Shirt / 1970s 615® Jeans 1970s Denim Shirt / 1960s 606® Jeans Customized Following pages 1970s Denim Shirt / 1960s 606® Jeans 1960s Chambray Shirt / 1970s Trucker Jacket / 1970s 684® Jeans 98 99
  • 51. 100 101
  • 52. Opposite 1970s Denim Shirt / 1970s 615® Jeans 102 103
  • 53. Opposite 1960s Chambray Shirt / 1960s 606® Customized 1970s Denim Shirt / 1970s 615® Jeans 104 105
  • 54. Opposite 1960s Chambray Shirt / 1960s 606® Jeans Customized 1970s Denim Shirt / 1960s 606® Jeans Customized 106 107
  • 55. Opposite 1970s T-Shirt / 1960s Chambray Shirt / 1970s 684® Jeans Following spread 1970s Denim Shirt / 1960s 606® Jeans Customized 1970s T-Shirt / 1960s Chambray Shirt / 1970s 684® Jeans 108 109
  • 56. 110 111
  • 57. Opposite 1960s Chambray Shirt / 1960s 606® Jeans Customized 1970s Denim Shirt / 1970s 615® Jeans 112 113
  • 58. 114 115
  • 59. Opposite 1970s Denim Shirt / 1960s 606® Jeans 1960s Chambray Shirt / 1960s 606® Jeans Customized 1960s Chambray Shirt / 1960s 606® Jeans 1960s Chambray Shirt / 1970s Trucker Jacket / 1970s 684® Jeans 1970s Denim Shirt / 1960s 606® Jeans Customized 116 117
  • 60. 10 things you really oughta know about Levi’s® Orange Tab 5 6 7 8 4 1 9 1. Black ink leather-like patch 2. Copper shank 3. Bar tacks instead of copper rivets 4. Talon zip fly 5. Orange Tab 6. Line Eight construction 7. Single thread color 8. Seven belt loops 9. Double fell seam 10. Long, lean back pocket 2 3 118 10 119
  • 61. SPRING SUMMER 2014 • SPRING SUMMER 2014 • MEN’S 1970s LEVI’S® T-SHIRTS MEN’S JEANS 1960s 606® SUPER SLIM RIGID / MEDIUM / BLACK OVERDYE / DARK TUXEDO MEN’S 1970s DENIM SHIRT BRACES MEN’S 1960s CHAMBRAY SHIRT 1970s 615® REGULAR FIT RIGID / MEDIUM BATWING MEN’S 1960s CHAMBRAY CUTOFF SHIRT 1970s 607® BOOTCUT RINSE / BLACK OVERDYE / DOUBLE TROUBLE / DOUBLE BUBBLE / CLEAR MEN’S 1970s LEVI’S® SWEATSHIRT RINSE / BLEACH / HOT STUFF / BLUE BLACK THE FUZZ MEN’S 1970s TRUCKER JACKET BLACK OVERDYE BLUE / GREEN MEDIUM / PINTO / MEDIUM STONE 120 121
  • 62. SPRING SUMMER 2014 • WOMEN’S 1970s DENIM SHIRT SPRING SUMMER 2014 • WOMEN’S 1960s CHAMBRAY SHIRT WOMEN’S JEANS 1960s 606® SUPER SLIM CUSTOMIZED DARK / BLACK OVERDYE / MEDIUM STONE / PINTO MID RINSE / CLEAR 1970s 684® BELL BOTTOM MEDIUM STONE MID RINSE / SUPER BLEACH / BLUE BLACK / HOT STUFF WOMEN’S 1970s TRUCKER JACKET 1970s 684® BELL BOTTOM CUSTOMIZED MEDIUM / PINTO MEDIUM 122 123
  • 63. SALES INQUIRIES PRESS INQUIRIES MARKETING EUROPE SPAIN & PORTUGAL EUROPE GLOBAL Martin White Levi’s® XX Sales Director mwhite@levi.com +31 20 572 0200 Annamaria Ferran Levi’s® XX Sales Manager annamariaferran@gmail.com +34 62 745 2214 Christian Meister Levi’s® XX PR Manager cmeister@levi.com +49 692 4008 0101 Joshua Katz Levi’s® XX Global Marketing Director jkatz@levi.com +1 415 501 7781 FRANCE & BELGIUM UK & IRELAND FRANCE Dylan Julien Levi’s® XX Sales Manager djulien@levi.com +33 67 897 8718 Pamela Parke Levi’s® XX Sales Manager pparke@levi.com +44 7860 929 505 Marjorie Jacquet Pop&Roy marjorie@popandroy.com +33 1 4221 0704 Olivier Jacoby Levi’s® XX Sales Manager ojacoby@levi.com +33 67 388 4479 Beatriz Losada Levi’s® XX Sales Manager blosada@levi.com +44 7854 956 460 GERMANY GERMANY, AUSTRIA & SWITZERLAND JAPAN Ricky Alston Levi’s® XX Sales Manager ralston@levi.com +49 152 5795 0104 Iryna Denysova Levi’s® XX Sales Manager idenysova@levi.com +49 151 171 241 47 ITALY, GREECE & TURKEY Gabriele Roccato Levi’s® XX Sales Manager groccato@levi.com +39 3408 310 080 Alessia Greco Levi’s® XX Sales Manager agreco@levi.com +39 3489 405 735 NORDIC & THE NETHERLANDS Nils Schéle Levi’s® XX Sales Manager nschele@levi.com +46 70 3980 501 Marcus Bohme Levi’s® XX Sales Manager mbohme@levi.com +46 766 333 501 Janina Koch Silk Relations janina@silk-relations.com +49 3 0847 10834 ITALY Yosuke Otsubo Levi’s® XX Sales and Marketing Director yotsubo@levi.com +81 3 6418 5501 Katia Mercuri Parini Associati S.R.L. k.mercuri@pariniassociati.com +39 2 4398 3106 Shinohara Katsuyuki Levi’s® XX Sales Manager kshinohara@levi.com +81 3 6418 5501 THE NETHERLANDS Claire Timmermans Spice PR claire@spicepr.nl +31 2 0489 1031 Takenori Watanabe Levi’s® XX Sales twatanabe@levi.com +81 3 6418 5501 SPAIN Hugo Aragon Finally Press haragon@finallypress.com +34 9 1521 5028 USA & CANADA Dave Coury Namaste USA President david@namasteshowroom.com +1 917 834 6506 SWEDEN Catrin Nilsson Patriksson Communication catrin@patrikssonpr.com +46 8 5280 0590 Alishea Ray Namaste USA West, Los Angeles alishea@namasteshowroom.com +1 213 689 4867 UNITED KINGDOM Traci McRobbie Namaste USA West, Los Angeles traci@namasteshowroom.com +1 213 689 4867 Jacqui Rivers Exposure jacqui.rivers@exposure.net +44 2 0790 77176 Eric Davis Namaste USA East, New York eric@namasteshowroom.com +1 212 242 6530 JAPAN Takeshi Mikami PR01 takeshi_mikami@hpgrp.com +81 3 5774 1408 USA Michael Williams Paul+Williams New York mw@paulandwilliams.com +1 212 925 4750 Ali Paul Paul+Williams Los Angeles ali@paulandwilliams.com +1 310 858 3883 124 Raul Mendoza Levi’s® XX Global Marketing Manager rmendoza@levi.com +1 415 501 6047 EUROPE Nana Murbandono Levi’s® XX Marketing Manager nmurbandono@levi.com +31 20 572 0200 USA Ben Starmer Levi’s® XX Marketing Manager bstarmer@levi.com +1 303 503 0415
  • 64. iv v