LMC FW13 Regent Street install

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LMC FW13 Regent Street install

  1. 1. MADE & CRAFTED, LONDON B R US S ELS HUB JULY 2013 Confidential & proprietary | © 2013 LEVI STRAUSS & CO. JULY 23th , 2013
  2. 2. confidential & proprietary | © 2013 LEVI STRAUSS & CO. LMC LONDON, REGENT STREET Levis made & crafted in regent street. Windows set up following global guidelines with adjustment to buying and availability of key styles.
  3. 3. confidential & proprietary | © 2013 LEVI STRAUSS & CO. LMC July 2013 LONDON, REGENT STREET Photographic backdrop using the "good things take time" campaign assets. Window backdrop suspended from ceiling. Key styles mannequin and hanger styling to create dynamic impact of the 4 windows.
  4. 4. confidential & proprietary | © 2013 LEVI STRAUSS & CO. LMC July 2013 LONDON, REGENT STREET Window order from left to right on regent street.
  5. 5. confidential & proprietary | © 2013 LEVI STRAUSS & CO. LMC July 2013 LONDON, REGENT STREET regent street window overview.
  6. 6. confidential & proprietary | © 2013 LEVI STRAUSS & CO. LMC LONDON, REGENT STREET regent street entrance area transformed to showcase made & crafted "good things take time" campaign. we split our LCD video tiles and created two letterbox screens to show the video assets in women's and men corner of area. Table display supporting the hanging product rails to create perfect showcase for the premium products. Additional imagery to enhance the presentation. Ceramic props support the table presentation. Butterfly chairs invite to lounge and rest.
  7. 7. confidential & proprietary | © 2013 LEVI STRAUSS & CO. LMC July 2013 LONDON, REGENT STREET The storytelling components from the advertising campaign are added next to the key styles as table vinyls. The copy gives consumers more insights into the production process and explains the hidden details of the garments.
  8. 8. confidential & proprietary | © 2013 LEVI STRAUSS & CO. LMC July 2013 LONDON, REGENT STREET centre space shows the "diner table" display from the amsterdam xx office, also used on trade shows and events. the table shows a stylish composition of props, key styles, storytelling and also displays the lmc "newspaper" collateral.
  9. 9. confidential & proprietary | © 2013 LEVI STRAUSS & CO. LMC July 2013 LONDON, REGENT STREET large center table presentation with key styles, newspaper collateral, storytelling vinyls and cermics to create soft and comfortable atmosphere in the space.
  10. 10. confidential & proprietary | © 2013 LEVI STRAUSS & CO. LMC July 2013 LONDON, REGENT STREET butterfly chairs invite to rest, pause and discover the "Moment to moment" newspaper, free to take away. ceramics and accessories support the table presentation in the center of the entrance area.
  11. 11. confidential & proprietary | © 2013 LEVI STRAUSS & CO. LMC July 2013 LONDON, REGENT STREET Video screens on both sides of the area loop the "good things take time" videos and clearly identify the genders split.
  12. 12. confidential & proprietary | © 2013 LEVI STRAUSS & CO. LMC July 2013 LONDON, REGENT STREET Basement regent street. Sale has been removed and the new collection has been merchandised following global guidelines. Butterfly chairs add comfort and invite to rest and pause in the space.
  13. 13. confidential & proprietary | © 2013 LEVI STRAUSS & CO. LMC July 2013 LONDON, REGENT STREET Basement regent street. New collection has replaced the sale merchandise. Lack of available made & crafted hangers, to follow up with additional order from Amsterdam offices.
  14. 14. confidential & proprietary | © 2013 LEVI STRAUSS & CO. LMC July 2013 LONDON, REGENT STREET Basement regent street overview of new collection.

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