Fw13 LVC Product Knowledge Guide

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Fw13 LVC Product Knowledge Guide

  1. 1. PRODUCT KNOWLEDGE GUIDE Fall/Winter 2013
  2. 2. This is a product knowledge guide. It is designed to equip you with information about the Brand and the products that we make. It includes pictures of the products and key product details as well as short descriptions that will help you tell others what makes them so special. The Product Knowledge Guide can and should be used alongside other tools such as the seasonal look book, fit guide, retail merchandising guide- lines (Rig), and store design owners manual. If you don't have these other tools, just ask. Introduction
  3. 3. Faithfully capturing the spirit and heritage of American work wear, Levi’s® Vintage Clothing reproduces the fits, fabrics and details of bygone eras. Our source material is our own archive and our inspiration is the hardworking men and women that we have equipped for the last 141 years. Through our seasonal tribute collections, iconic reissues and special editions, we relive our treasured history and offer timeless products to discerning connoisseurs that are as obsessed with it as we are. About Levi's Vintage Clothing
  4. 4. Safely preserved in a vault deep inside our headquarters in San Francisco lies an archive of over 20,000 rare and unique examples of Levi’s® clothing and artifacts dating back to as early as 1873. Kept at an even temperature and wrapped in unbleached cotton, these delicate specimens are carefully protected by the Levi’s® Historian and strictly reserved for the use of our designers. Each season, our team pores through the archives with white-gloved hands, uncovering the secrets of our past and then bringing them back into the world through faithful reproductions that are as fresh now as they were back then. The Levi's Archives
  5. 5. 1890 A Loose, Anti-Fit Waist Overall 1922 A High Waisted, Wide Leg Fit 1933 A Wide, And Relaxed Fit 1937 A Relaxed Fit, Rounded Top Block And Straight Leg 1944 A High Waisted, Regular Fit 1947 The Classic Slim Fit With A Straight Leg 1954 A Narrow Tapered Leg And A Zip Fly 1955 A SquareTop Block And A Straight Leg 1966 A RoundedTop Block And A Tapered Leg 1978 A Slim Fit, Square Top Block And Low Rise Since introducing the iconic riveted denim jean over a century ago, Levi’s® has been refining the fit, fabric and features of the 501® in response to each succeeding era. Sometimes subtle and only apparent to a discerning eye, the differences between each of the historic 501s® help tell the story of the Levi’s® Brand and the ever-evolving landscape of the American frontier. Levi’s® Vintage Clothing™ reproduces each of the most historically significant 501s® from the past 123 years exactly as they were when they were first introduced. Details – including the fabric, fit and packaging – are true to the original. The denims are recreated on the original shuttle looms. The pattern for each jean is accurate to the last inch. The garment itself is meticulously sewn true to era. And finally, once the jean itself is reconstructed, the exact packaging, including any hangtags or pocket flashers, is reprinted and affixed. While this obsession with detail gives us the pleasure of reliving our Brand’s history, it also has a more practical benefit for our customers, giving each one of them the chance to step outside the limits of fashion and discover the exact 501® that is right for them, their body and their lifestyle. The Historic 501
  6. 6. 90501-0119 Historic 501 Delivery 1 The 1890 501® Jean was the first style created after the Levi’s® patent for riveting clothing expired that same year. This meant that other companies could start to copy Levi’s® famous patent riveted overalls, which had been made only by LSCO. since 1873. To answer the coming competition, LSCO. printed the inside pocket bag with language and information about the strength and originality of the XX overalls. 1890 was the year that the 501 number was first assigned to the famous pants—likely done because the company no longer had and exclusive on patented clothing, and also because there was a good-sized line of clothing by this time. It was easier for retailers to order their products by number, rather than by a simple description, as had been done in the past. Any product made with the highest quality materials was given a lot number beginning with 5: 501 for the overall, 506 for the jacket, etc. Still made with 9oz denim from the Amoskeag Manufacturing Company, the 501 was at the head of the class. BACK Rigid - Made in the USA. DETAILS 1890 501® Jeans
  7. 7. 33501-0119 Historic 501 Delivery 1 A pair of jeans from 1933 had belt loops, but still had the cinch and suspender buttons, offering a variety of ways the pant could be worn. Some owners wore their jeans with a belt. They cut off the cinch right at the rivet, and snipped of the suspender buttons, choosing to wear their jeans not like the older gener- ation did with suspenders. Some Levi® brand retailers even kept a big pair of scissors at the cash desk to cut the cinch off for their customers. The 1933 501® Jean also featured the redesigned “Guarantee Ticket” on the back pocket of the jeans. The company had trademarked the name “Levi’s®” in 1927 because any pair of denim pants were being called “Levi’s®” no matter who made them. Instead of reading, “This is a pair of them,” as seen on the original ticket from 1892, the new ticket read “This Is A Pair Of Levi’s®.” Also hidden under the leather patch, but not visible until it began to shrink with age, is a tiny, white cloth label printed with a blue eagle and the letter “NRA”. This was the National Recovery Act logo, which Levi Strauss CO. was allowed to use because the company abided by the labor rules of President Franklin Roosevelt’s National Recovery Administration during the Depression years of the 1930s. BACK Rigid - Made in the USA. DETAILS 1933 501® jeans
  8. 8. 50137-0011 Historic 501 Delivery 2 As America slowly emerged from the depths of the Great Depression, the 501® Jeans of 1937 evolved into a mix of old and new. 1937 was a challenging year for America. The Great Depression was in full swing. Work was scarce and many Americans lost their farms and homes. But ever the optimists, the people of San Francisco persevered. The iconic Golden Gate Bridge was finally completed in 1937. And like the Levi’s® 501® Jean, it was held together with rivets — 1.2 million of them. The 1937 501®Jean still came with a cinch back, but the suspender buttons on the waistband were removed. Press-on buttons were given to customers who just couldn't live without them. On the right back pocket, the 501® Jean was adorned with the now-famous Red Tab. First introduced in 1936, this device was meant to differentiate Levi's® jeans from competitors in the marketplace. And in response to consumers who complained that their jeans were scratching their furniture and saddles, Levi's® began sewing the back pockets so that they covered the rivets. To emphasize this point, they introduced the first pocket flasher. Made in the famous salmon color and placed into the right back pocket, the flasher had arrows pointing to the corners of the pockets with the words, “The Rivet's Still There.” BACK Rigid - Made in the USA. DETAILS 1937 501® jeans
  9. 9. 50137-0012 Historic 501 Delivery 2 As America slowly emerged from the depths of the Great Depression, the 501® Jeans of 1937 evolved into a mix of old and new. 1937 was a challenging year for America. The Great Depression was in full swing. Work was scarce and many Americans lost their farms and homes. But ever the optimists, the people of San Francisco persevered. The iconic Golden Gate Bridge was finally completed in 1937. And like the Levi’s® 501® Jean, it was held together with rivets — 1.2 million of them. The 1937 501®Jean still came with a cinch back, but the suspender buttons on the waistband were removed. Press-on buttons were given to customers who just couldn't live without them. On the right back pocket, the 501® Jean was adorned with the now-famous Red Tab. First introduced in 1936, this device was meant to differentiate Levi's® jeans from competitors in the marketplace. And in response to consumers who complained that their jeans were scratching their furniture and saddles, Levi's® began sewing the back pockets so that they covered the rivets. To emphasize this point, they introduced the first pocket flasher. Made in the famous salmon color and placed into the right back pocket, the flasher had arrows pointing to the corners of the pockets with the words, “The Rivet's Still There.” BACK Shocktop DETAILS 1937 501® jeans
  10. 10. 44501-0118 Historic 501 Delivery 1 Everything changed during World War II. The United States government told all clothing manufacturers that they had to remove a certain amount of metal, fabric and thread from their garments in order to conserve the raw materials for the war effort. Levi Strauss Co. did what they could to abide by the rules. Off came the watch pocket rivets, the crotch rivet and the cinch along with its two rivets (which eliminated both fabric and metal). Buttons became standard issue during the war, and featured a laurel leaf design. Sometimes the buttons were branded; sometimes the waistband had the laurel leaf and the fly buttons were plain. The only explanation is that delivery of sundries was hit and miss during the war years and we sometimes had to just use what we had on hand. There was one rationing rule that was a little harder to bear: the order to remove the Arcuate stitching, because it was considered decorative and meant that it didn’t have a function. Well, LSCO. thought it did: it was one of the prime identifiers of the classic 501® Jeans. Rather than lose this important design LSCO. worked out a system to paint the Arcuate stitching on every pair of 501® Jeans that came out of the factory. The paint eventually washed off but having that stitching visible when buying the jeans was the important thing. BACK Rigid - Made in the USA. DETAILS 1944 501® jeans
  11. 11. 47501-0117 Historic 501 Delivery 1 When World War II ended and raw materials were available again, Levi Strauss Co. leaped back into heavy production to meet the growing post-war demand: slimmer fitting, with no extra details like the cinch or suspender buttons, this was a jean that was ready to rock and roll. The watch pocket rivets came back after their wartime hiatus and the Arcuate was stitched on the back pockets again, after being applied with paint during the duration of the war. But it came back in a different form: thanks to new, double needle technology, the famed double arching stitch was now uniform in size and design, no longer subject to the skill of the individual sewing machine operator and her single needle machine. The red tab with its capital “E” had never gone away, thanks to its status as a trademark. And the red selvage, 12oz. Cone Mills denim was still the bedrock of the jean, as it had been for nearly two decades. By the end of the 1940s Levi’s® Jeans were being sold across the U.S., aimed at the new, emerging middle class. The 1947 501® Jean was the jean of a new generation. BACK Rigid - Made in the USA. DETAILS 1947 501® jeans
  12. 12. 47501-0131 Historic 501 Delivery 1 When World War II ended and raw materials were available again, Levi Strauss Co. leaped back into heavy production to meet the growing post-war demand: slimmer fitting, with no extra details like the cinch or suspender buttons, this was a jean that was ready to rock and roll. The watch pocket rivets came back after their wartime hiatus and the Arcuate was stitched on the back pockets again, after being applied with paint during the duration of the war. But it came back in a different form: thanks to new, double needle technology, the famed double arching stitch was now uniform in size and design, no longer subject to the skill of the individual sewing machine operator and her single needle machine. The red tab with its capital “E” had never gone away, thanks to its status as a trademark. And the red selvage, 12oz. Cone Mills denim was still the bedrock of the jean, as it had been for nearly two decades. By the end of the 1940s Levi’s® Jeans were being sold across the U.S., aimed at the new, emerging middle class. The 1947 501® Jean was the jean of a new generation. BACK Vanishing Point DETAILS 1947 501® jeans
  13. 13. 47501-0135 Historic 501 Delivery 2 When World War II ended and raw materials were available again, Levi Strauss Co. leaped back into heavy production to meet the growing post-war demand: slimmer fitting, with no extra details like the cinch or suspender buttons, this was a jean that was ready to rock and roll. The watch pocket rivets came back after their wartime hiatus and the Arcuate was stitched on the back pockets again, after being applied with paint during the duration of the war. But it came back in a different form: thanks to new, double needle technology, the famed double arching stitch was now uniform in size and design, no longer subject to the skill of the individual sewing machine operator and her single needle machine. The red tab with its capital “E” had never gone away, thanks to its status as a trademark. And the red selvage, 12oz. Cone Mills denim was still the bedrock of the jean, as it had been for nearly two decades. By the end of the 1940s Levi’s® Jeans were being sold across the U.S., aimed at the new, emerging middle class. The 1947 501® Jean was the jean of a new generation. BACK Tumbleweed DETAILS 1947 501® jeans
  14. 14. 47501-0136 Historic 501 Delivery 2 When World War II ended and raw materials were available again, Levi Strauss Co. leaped back into heavy production to meet the growing post-war demand: slimmer fitting, with no extra details like the cinch or suspender buttons, this was a jean that was ready to rock and roll. The watch pocket rivets came back after their wartime hiatus and the Arcuate was stitched on the back pockets again, after being applied with paint during the duration of the war. But it came back in a different form: thanks to new, double needle technology, the famed double arching stitch was now uniform in size and design, no longer subject to the skill of the individual sewing machine operator and her single needle machine. The red tab with its capital “E” had never gone away, thanks to its status as a trademark. And the red selvage, 12oz. Cone Mills denim was still the bedrock of the jean, as it had been for nearly two decades. By the end of the 1940s Levi’s® Jeans were being sold across the U.S., aimed at the new, emerging middle class. The 1947 501® Jean was the jean of a new generation. BACK New Rinse DETAILS 1947 501® jeans
  15. 15. 47501-0137 Historic 501 Delivery 2 When World War II ended and raw materials were available again, Levi Strauss Co. leaped back into heavy production to meet the growing post-war demand: slimmer fitting, with no extra details like the cinch or suspender buttons, this was a jean that was ready to rock and roll. The watch pocket rivets came back after their wartime hiatus and the Arcuate was stitched on the back pockets again, after being applied with paint during the duration of the war. But it came back in a different form: thanks to new, double needle technology, the famed double arching stitch was now uniform in size and design, no longer subject to the skill of the individual sewing machine operator and her single needle machine. The red tab with its capital “E” had never gone away, thanks to its status as a trademark. And the red selvage, 12oz. Cone Mills denim was still the bedrock of the jean, as it had been for nearly two decades. By the end of the 1940s Levi’s® Jeans were being sold across the U.S., aimed at the new, emerging middle class. The 1947 501® Jean was the jean of a new generation. BACK Ram Shackeled DETAILS 1947 501® jeans
  16. 16. 50154-0001 Historic 501 Delivery 1 In the mid 1950s Levi Strauss Co. started selling the 501® Jeans on America’s east coast for the first time (the western states had been the only sales territory since the jeans came out in 1873). Many folks had already been introduced to the jeans at dude ranches, but to some, this button fly work pant was something they had never encountered. In order to make potential consumers comfortable with the company’s products, LSCO. introduced a zipper version of the button fly Shrink-To-Fit® jeans in 1954: the 501Z®. It had every- thing longtime wearers loved: the silhouette, the tough but flexible fabrics, rivets, etc. Retailers carried both the 501® Jean and its zippered brother, the 501Z® Jeans, and everyone got the pair that worked best for them. The 501Z® Jeans had many fans. It was given the new number 502 in 1967 and remained in the line until 1976, when the preshrunk jean surpassed it in popularity. However, when it first came out, LSCO. received a letter from an oldtimer somewhere in the west who wasn’t too thrilled with the innovation. The actual letter has disap- peared, but company legend has it that the writer said; “Why the heck did you put a zipper in your jeans? It’s like peeing into the jaws of an alligator.” BACK Rigid - Made in the USA. DETAILS 1954 501® jeans
  17. 17. 50154-0029 Historic 501 Delivery 1 In the mid 1950s Levi Strauss Co. started selling the 501® Jeans on America’s east coast for the first time (the western states had been the only sales territory since the jeans came out in 1873). Many folks had already been introduced to the jeans at dude ranches, but to some, this button fly work pant was something they had never encountered. In order to make potential consumers comfortable with the company’s products, LSCO. introduced a zipper version of the button fly Shrink-To-Fit® jeans in 1954: the 501Z®. It had every- thing longtime wearers loved: the silhouette, the tough but flexible fabrics, rivets, etc. Retailers carried both the 501® Jean and its zippered brother, the 501Z® Jeans, and everyone got the pair that worked best for them. The 501Z® Jeans had many fans. It was given the new number 502 in 1967 and remained in the line until 1976, when the preshrunk jean surpassed it in popularity. However, when it first came out, LSCO. received a letter from an oldtimer somewhere in the west who wasn’t too thrilled with the innovation. The actual letter has disap- peared, but company legend has it that the writer said; “Why the heck did you put a zipper in your jeans? It’s like peeing into the jaws of an alligator.” BACK Kromer DETAILS 1954 501® jeans
  18. 18. 50154-0033 Historic 501 Delivery 2 In the mid 1950s Levi Strauss Co. started selling the 501® Jeans on America’s east coast for the first time (the western states had been the only sales territory since the jeans came out in 1873). Many folks had already been introduced to the jeans at dude ranches, but to some, this button fly work pant was something they had never encountered. In order to make potential consumers comfortable with the company’s products, LSCO. introduced a zipper version of the button fly Shrink-To-Fit® jeans in 1954: the 501Z®. It had every- thing longtime wearers loved: the silhouette, the tough but flexible fabrics, rivets, etc. Retailers carried both the 501® Jean and its zippered brother, the 501Z® Jeans, and everyone got the pair that worked best for them. The 501Z® Jeans had many fans. It was given the new number 502 in 1967 and remained in the line until 1976, when the preshrunk jean surpassed it in popularity. However, when it first came out, LSCO. received a letter from an oldtimer somewhere in the west who wasn’t too thrilled with the innovation. The actual letter has disap- peared, but company legend has it that the writer said; “Why the heck did you put a zipper in your jeans? It’s like peeing into the jaws of an alligator.” BACK New Rinse DETAILS 1954 501® jeans
  19. 19. 50154-0035 Historic 501 Delivery 1 In the mid 1950s Levi Strauss Co. started selling the 501® Jeans on America’s east coast for the first time (the western states had been the only sales territory since the jeans came out in 1873). Many folks had already been introduced to the jeans at dude ranches, but to some, this button fly work pant was something they had never encountered. In order to make potential consumers comfortable with the company’s products, LSCO. introduced a zipper version of the button fly Shrink-To-Fit® jeans in 1954: the 501Z®. It had every- thing longtime wearers loved: the silhouette, the tough but flexible fabrics, rivets, etc. Retailers carried both the 501® Jean and its zippered brother, the 501Z® Jeans, and everyone got the pair that worked best for them. The 501Z® Jeans had many fans. It was given the new number 502 in 1967 and remained in the line until 1976, when the preshrunk jean surpassed it in popularity. However, when it first came out, LSCO. received a letter from an oldtimer somewhere in the west who wasn’t too thrilled with the innovation. The actual letter has disap- peared, but company legend has it that the writer said; “Why the heck did you put a zipper in your jeans? It’s like peeing into the jaws of an alligator.” BACK Blunt DETAILS 1954 501® jeans
  20. 20. 50154-0036 Historic 501 Delivery 2 In the mid 1950s Levi Strauss Co. started selling the 501® Jeans on America’s east coast for the first time (the western states had been the only sales territory since the jeans came out in 1873). Many folks had already been introduced to the jeans at dude ranches, but to some, this button fly work pant was something they had never encountered. In order to make potential consumers comfortable with the company’s products, LSCO. introduced a zipper version of the button fly Shrink-To-Fit® jeans in 1954: the 501Z®. It had every- thing longtime wearers loved: the silhouette, the tough but flexible fabrics, rivets, etc. Retailers carried both the 501® Jean and its zippered brother, the 501Z® Jeans, and everyone got the pair that worked best for them. The 501Z® Jeans had many fans. It was given the new number 502 in 1967 and remained in the line until 1976, when the preshrunk jean surpassed it in popularity. However, when it first came out, LSCO. received a letter from an oldtimer somewhere in the west who wasn’t too thrilled with the innovation. The actual letter has disap- peared, but company legend has it that the writer said; “Why the heck did you put a zipper in your jeans? It’s like peeing into the jaws of an alligator.” BACK Newtown DETAILS 1954 501® jeans
  21. 21. 50154-0038 Historic 501 Delivery 2 In the mid 1950s Levi Strauss Co. started selling the 501® Jeans on America’s east coast for the first time (the western states had been the only sales territory since the jeans came out in 1873). Many folks had already been introduced to the jeans at dude ranches, but to some, this button fly work pant was something they had never encountered. In order to make potential consumers comfortable with the company’s products, LSCO. introduced a zipper version of the button fly Shrink-To-Fit® jeans in 1954: the 501Z®. It had every- thing longtime wearers loved: the silhouette, the tough but flexible fabrics, rivets, etc. Retailers carried both the 501® Jean and its zippered brother, the 501Z® Jeans, and everyone got the pair that worked best for them. The 501Z® Jeans had many fans. It was given the new number 502 in 1967 and remained in the line until 1976, when the preshrunk jean surpassed it in popularity. However, when it first came out, LSCO. received a letter from an oldtimer somewhere in the west who wasn’t too thrilled with the innovation. The actual letter has disap- peared, but company legend has it that the writer said; “Why the heck did you put a zipper in your jeans? It’s like peeing into the jaws of an alligator.” BACK East Sider - Made in the USA. DETAILS 1954 501® jeans
  22. 22. 50155-0116 Historic 501 Delivery 1 The 1955 501® Jeans have a quintessential 1950s shape, with a square top block, a more “anti-fit” in the seat area and a slightly fuller cut around the leg. Like the classic cars of the day, the silhouette is boxy but tough. They’re the first 501® Jeans to bear the leather-like Two Horse Label and a double sided Levi’s® capital “E” red Tab. The zinc button fly and copper rivets remained standard issue. Like it’s predecessor from 1947, the 1955 501® Jeans had belt loops as the only method of waist adjustment, hidden rivets on the back pockets and zinc buttons on the fly. Levi’s® became exceptionally popular with school age boys in the 1950s. They started calling them “jeans” instead of “overalls.” The company ran ads in support of their interest in wearing their jeans in class despite the fact that many East Coast schools banned denim as part of dress codes. A letter from an East Coast professor to company read as follows, “While I have to admit this may be ‘right for school; in San Francisco, in the west, or in some rural areas I can assure you that it is in bad taste and not ‘right for school’ in the East.” The taboo only made the youth of the day want to wear them even more. BACK Rigid - Made in the USA. DETAILS 1955 501® jeans
  23. 23. 66501-0008 Historic 501 Delivery 1 The 1966 501® Jean represents a snapshot in time. This style – bar tack instead of rivets, big “E” Red Tab – only existed from 1966 to 1971, just a blink of the eye in a very long life of the original and definitive blue jean. When the back pocket rivets were covered in 1937, everyone thought that would solve the furniture-scratching problem. But those rivets were tougher than they looked, and after a few years of hard wear they just wore right through the denim, scratching things up again. By 1966 technology had caught up with history and it was possible to bar tack the pockets so that they were as sturdy as they had been in their work wear days. In 1971, the name “LEVI’S®” on the double-sided Red Tab would change to read “Levi’s®”, making the 501® Jean of the late 1960s the only ones with bar tacks and a big “E” Tab. Which means that a guy who hitchhiked his way to San Francisco in early 1967 and brought a pair of 501® Jeans was not only experiencing a once-in-a-lifetime event, but was wearing a unique pair of jeans; a pair which would change again when the Summer of Love was just a faded memory. BACK Rigid - Made in the USA. DETAILS 1966 501® jeans
  24. 24. 66501-0121 Historic 501 Delivery 2 The 1966 501® Jean represents a snapshot in time. This style – bar tack instead of rivets, big “E” Red Tab – only existed from 1966 to 1971, just a blink of the eye in a very long life of the original and definitive blue jean. When the back pocket rivets were covered in 1937, everyone thought that would solve the furniture-scratching problem. But those rivets were tougher than they looked, and after a few years of hard wear they just wore right through the denim, scratching things up again. By 1966 technology had caught up with history and it was possible to bar tack the pockets so that they were as sturdy as they had been in their work wear days. In 1971, the name “LEVI’S®” on the double-sided Red Tab would change to read “Levi’s®”, making the 501® Jean of the late 1960s the only ones with bar tacks and a big “E” Tab. Which means that a guy who hitchhiked his way to San Francisco in early 1967 and brought a pair of 501® Jeans was not only experiencing a once-in-a-lifetime event, but was wearing a unique pair of jeans; a pair which would change again when the Summer of Love was just a faded memory. BACK Bright Rinse DETAILS 1966 501® jeans
  25. 25. 66501-0123 Historic 501 Delivery 2 The 1966 501® Jean represents a snapshot in time. This style – bar tack instead of rivets, big “E” Red Tab – only existed from 1966 to 1971, just a blink of the eye in a very long life of the original and definitive blue jean. When the back pocket rivets were covered in 1937, everyone thought that would solve the furniture-scratching problem. But those rivets were tougher than they looked, and after a few years of hard wear they just wore right through the denim, scratching things up again. By 1966 technology had caught up with history and it was possible to bar tack the pockets so that they were as sturdy as they had been in their work wear days. In 1971, the name “LEVI’S®” on the double-sided Red Tab would change to read “Levi’s®”, making the 501® Jean of the late 1960s the only ones with bar tacks and a big “E” Tab. Which means that a guy who hitchhiked his way to San Francisco in early 1967 and brought a pair of 501® Jeans was not only experiencing a once-in-a-lifetime event, but was wearing a unique pair of jeans; a pair which would change again when the Summer of Love was just a faded memory. BACK Shocktop DETAILS 1966 501® jeans
  26. 26. 66466-0002 Historic 501 Delivery 2 This special piece from Levi’s® Vintage Clothing is a faithful reproduction of a jean from the Levi’s® San Francisco Archives that had been customized by its original owner sometime in the late 60s or early 70s. The outseam of this 1966 501® Jeans has been tapered severely, but the excess fabric has not been cut off. Instead, the selvage is intact and, when cuffed, can be seen. BACK Shocktop 1966 501® Jeans Customized DETAILS
  27. 27. 78501-0002 Historic 501 Delivery 1 A pair of 1978 501® jeans shared the world with a lot of earth-shattering events: the first test-tube baby was born, American artist Norman Rockwell died, and the Sex Pistols performed their last concert—all in San Francisco, the home of the 501® Jean. The 501® Jean of the late 70s also shared shelf space with pants made in a dizzying array of fabrics that had become popular in the Me Decade: denim Big Bells, corduroy Big Bells, denim Straight Legs, brushed twill Bell Bottoms, corduroy Boot Jeans, polyester/ cotton slacks masquerading as jeans, and beyond. Despite the turbulent times, Levi Strauss and Co. stuck to the basics when it came to its most iconic style. The 1978 501® Jean had a straight but still generous twisted leg. It sported a lower rise than earlier 501® Jeans and had a little “e” Red Tab, which was first introduced in 1971. But like the other 501® Jeans from the century before it, the 1978 501® Jean still came with the always-classic button fly and red-orange contrast stitching. Many vintage enthusiasts who grew up with this 501® remember it not for its fit or details, but for the special Cone Mills denim that it was made from. Rumor has it that Cone Mills began adding sulfur during the dye process to get more distance out of the petroleum-based indigo dye that they were using. This new recipe resulted in a truly unique fabric that was a bit brighter and faded out faster, a welcome change for Levi’s® fans who wanted to fade their jeans as quickly as possible. BACK Rigid - Made in the USA. DETAILS 1978 501® jeans
  28. 28. 78501-0004 Historic 501 Delivery 1 A pair of 1978 501® jeans shared the world with a lot of earth-shattering events: the first test-tube baby was born, American artist Norman Rockwell died, and the Sex Pistols performed their last concert—all in San Francisco, the home of the 501® Jean. The 501® Jean of the late 70s also shared shelf space with pants made in a dizzying array of fabrics that had become popular in the Me Decade: denim Big Bells, corduroy Big Bells, denim Straight Legs, brushed twill Bell Bottoms, corduroy Boot Jeans, polyester/ cotton slacks masquerading as jeans, and beyond. Despite the turbulent times, Levi Strauss and Co. stuck to the basics when it came to its most iconic style. The 1978 501® Jean had a straight but still generous twisted leg. It sported a lower rise than earlier 501® Jeans and had a little “e” Red Tab, which was first introduced in 1971. But like the other 501® Jeans from the century before it, the 1978 501® Jean still came with the always-classic button fly and red-orange contrast stitching. Many vintage enthusiasts who grew up with this 501® remember it not for its fit or details, but for the special Cone Mills denim that it was made from. Rumor has it that Cone Mills began adding sulfur during the dye process to get more distance out of the petroleum-based indigo dye that they were using. This new recipe resulted in a truly unique fabric that was a bit brighter and faded out faster, a welcome change for Levi’s® fans who wanted to fade their jeans as quickly as possible. BACK One Wash DETAILS 1978 501® Jean
  29. 29. 78501-0006 Historic 501 Delivery 2 A pair of 1978 501® jeans shared the world with a lot of earth-shattering events: the first test-tube baby was born, American artist Norman Rockwell died, and the Sex Pistols performed their last concert—all in San Francisco, the home of the 501® Jean. The 501® Jean of the late 70s also shared shelf space with pants made in a dizzying array of fabrics that had become popular in the Me Decade: denim Big Bells, corduroy Big Bells, denim Straight Legs, brushed twill Bell Bottoms, corduroy Boot Jeans, polyester/ cotton slacks masquerading as jeans, and beyond. Despite the turbulent times, Levi Strauss and Co. stuck to the basics when it came to its most iconic style. The 1978 501® Jean had a straight but still generous twisted leg. It sported a lower rise than earlier 501® Jeans and had a little “e” Red Tab, which was first introduced in 1971. But like the other 501® Jeans from the century before it, the 1978 501® Jean still came with the always-classic button fly and red-orange contrast stitching. Many vintage enthusiasts who grew up with this 501® remember it not for its fit or details, but for the special Cone Mills denim that it was made from. Rumor has it that Cone Mills began adding sulfur during the dye process to get more distance out of the petroleum-based indigo dye that they were using. This new recipe resulted in a truly unique fabric that was a bit brighter and faded out faster, a welcome change for Levi’s® fans who wanted to fade their jeans as quickly as possible. BACK Rigid DETAILS 1978 501® jeans
  30. 30. 78501-0007 Historic 501 Delivery 1 A pair of 1978 501® jeans shared the world with a lot of earth-shattering events: the first test-tube baby was born, American artist Norman Rockwell died, and the Sex Pistols performed their last concert—all in San Francisco, the home of the 501® Jean. The 501® Jean of the late 70s also shared shelf space with pants made in a dizzying array of fabrics that had become popular in the Me Decade: denim Big Bells, corduroy Big Bells, denim Straight Legs, brushed twill Bell Bottoms, corduroy Boot Jeans, polyester/ cotton slacks masquerading as jeans, and beyond. Despite the turbulent times, Levi Strauss and Co. stuck to the basics when it came to its most iconic style. The 1978 501® Jean had a straight but still generous twisted leg. It sported a lower rise than earlier 501® Jeans and had a little “e” Red Tab, which was first introduced in 1971. But like the other 501® Jeans from the century before it, the 1978 501® Jean still came with the always-classic button fly and red-orange contrast stitching. Many vintage enthusiasts who grew up with this 501® remember it not for its fit or details, but for the special Cone Mills denim that it was made from. Rumor has it that Cone Mills began adding sulfur during the dye process to get more distance out of the petroleum-based indigo dye that they were using. This new recipe resulted in a truly unique fabric that was a bit brighter and faded out faster, a welcome change for Levi’s® fans who wanted to fade their jeans as quickly as possible. BACK Twotimes DETAILS 1978 501® jeans
  31. 31. 78501-0008 Historic 501 Delivery 2 A pair of 1978 501® jeans shared the world with a lot of earth-shattering events: the first test-tube baby was born, American artist Norman Rockwell died, and the Sex Pistols performed their last concert—all in San Francisco, the home of the 501® Jean. The 501® Jean of the late 70s also shared shelf space with pants made in a dizzying array of fabrics that had become popular in the Me Decade: denim Big Bells, corduroy Big Bells, denim Straight Legs, brushed twill Bell Bottoms, corduroy Boot Jeans, polyester/ cotton slacks masquerading as jeans, and beyond. Despite the turbulent times, Levi Strauss and Co. stuck to the basics when it came to its most iconic style. The 1978 501® Jean had a straight but still generous twisted leg. It sported a lower rise than earlier 501® Jeans and had a little “e” Red Tab, which was first introduced in 1971. But like the other 501® Jeans from the century before it, the 1978 501® Jean still came with the always-classic button fly and red-orange contrast stitching. Many vintage enthusiasts who grew up with this 501® remember it not for its fit or details, but for the special Cone Mills denim that it was made from. Rumor has it that Cone Mills began adding sulfur during the dye process to get more distance out of the petroleum-based indigo dye that they were using. This new recipe resulted in a truly unique fabric that was a bit brighter and faded out faster, a welcome change for Levi’s® fans who wanted to fade their jeans as quickly as possible. BACK Combo DETAILS 1978 501® jeans
  32. 32. Although the Levi’s® 501® is arguably the most important garment of the modern age, Levi Strauss and Company is also responsible for introducing or popularizing a series of other iconic pieces of clothing throughout the last two centuries. Each season, Levi’s® Vintage Clothing offers a selection of the most notorious of these “Icons”, reproducing the fits, fabrics and details of the original garments found in the Levi’s® Archives. Icons
  33. 33. 19509-0003 Icons Delivery 2 In the 1950s, these full cut, sturdily made classic khaki pants were made from high quality Cramerton Army cloth, the same cotton khaki fabric used by the US military for uniforms. They were popular with service station attendants, repairmen, and college students as well as the Beat poets and authors of the era, such as Jack Kerouac, Allen Ginsberg and Lawrence Ferlinghetti. The Levi’s® Vintage Clothing Tab Twill Chinos feature a Tab Twill label on the waistband, tunnel belt loops and strong welt pockets made from genuine boat sail cloth. They’re regular fitting and have been heavily washed for added softness. BACK Prairie Sand DETAILS 1950's tab twill Chinos
  34. 34. 20099-0006 Womens Delivery 2 This is customized version of a classic Levi’s® Bib Overall that was originally made for children in the early 1900s. Levi’s® Vintage Clothing has upsized it and adjusted the fit specifically for women and then given it a well worn finish including multiple rips and repairs. BACK Sunshine DETAILS Bib And Brace Youth Wear
  35. 35. 50569-0011 Womens Delivery 2 This is a customized version of the 1967 505™, the classic slim fitting jean of the 1960s. Although the fit has been altered to be more flattering for the female body, it still maintains all of the characteristics that a 1967 505™ is known for: A zipper fly, pre-shrunk denim fabric, a lower rise and a slim-straight silhouette. And of course it features a big “E” tab and red selvedge denim. The jean is heavily washed down for an authentic finish. There are also multiple rips and repairs throughout. BACK Bombshell DETAILS 1967 Customized 505 BACK DETAILS
  36. 36. 50701-0006 Womens Delivery 1 In 1939, Levi Strauss and Company introduced the first five-pocket jean especially built for women: The 701. Like the 501® Jean of the time, the early 701 had a cinch back, a curved top block and a wide, straight leg. By the 1950s, the 701 had lost the cinch back but still maintained the distinct high-wasted fit that was first featured in a dude ranch fashion shoot in Vogue magazine back in 1939. The Levi's® Vintage Clothing 1950s 701 is made from a soft 10oz pink selvage denim that has a bright, mid shade indigo color. It has a Red Tab, spade shaped back pockets, a long talon zipper fly and concealed back pocket rivets. BACK Western DETAILS 1950's 701® Jean BACK DETAILS
  37. 37. 51860-0012 Icons Delivery 2 In the early 1960s, Levi’s® developed a casual corduroy pant as an alternative to its other denim five-pocket offerings. Given the lot number 911 and known as the “Califor- nians” pant, it was made from Bedford corduroy, a fabric often used for military jackets due to its hardwearing strength. It featured a lean look, zipper fly, tapered inseam and an impeccably slim fit. The Levi’s® Vintage Clothing 519 Bedford Pant is based on the original Lot 911 and comes in a range of colors as a tribute to the colorful hot rod culture of that era. BACK Olive DETAILS 519® Bedford Pants
  38. 38. 51860-0013 Icons Delivery 2 In the early 1960s, Levi’s® developed a casual corduroy pant as an alternative to its other denim five-pocket offerings. Given the lot number 911 and known as the “Califor- nians” pant, it was made from Bedford corduroy, a fabric often used for military jackets due to its hardwearing strength. It featured a lean look, zipper fly, tapered inseam and an impeccably slim fit. The Levi’s® Vintage Clothing 519 Bedford Pant is based on the original Lot 911 and comes in a range of colors as a tribute to the colorful hot rod culture of that era. BACK Winsor Wine DETAILS 519® Bedford Pants
  39. 39. 51975-0007 Icons Delivery 2 These are reproductions of the corduroy 519s that Levi Straus and Co. produced in the mid 1970s. They were slim, straight and had a higher rise. Unlike an ordinary pair of Levi’s denim jeans, the 519 Cords had a zipper fly instead of buttons, bar tacks instead of rivets, a white big “E” tab instead of a standard red tab, clean back pockets without the Levi’s® Arcuate, and no watch pocket. The Levi’s® Vintage Clothing 1975 519 Cord is true to the originals and comes in a fine 14-wale corduroy that has been washed down for a soft and supple feel. BACK Pine Needle DETAILS 1975 519® Cord
  40. 40. 51975-0006 Icons Delivery 2 These are reproductions of the corduroy 519s that Levi Straus and Co. produced in the mid 1970s. They were slim, straight and had a higher rise. Unlike an ordinary pair of Levi’s denim jeans, the 519 Cords had a zipper fly instead of buttons, bar tacks instead of rivets, a white big “E” tab instead of a standard red tab, clean back pockets without the Levi’s® Arcuate, and no watch pocket. The Levi’s® Vintage Clothing 1975 519 Cord is true to the originals and comes in a fine 14-wale corduroy that has been washed down for a soft and supple feel. BACK Cumin DETAILS 1975 519® Cord
  41. 41. 54660-0001 Womens Delivery 2 This short is an extensively customized version of the 1954 Levi’s® 501® Jean that has been cut above the knee. Unlike a normal 501® Jean from that year, this one is made with a denim that has a pink selvage, like the 701® Jeans from that era. It has been heavily washed for an authentic look and it features a small red apple embroidery on the waistband. It can be worn high on the waist for an hourglass silhouette or oversized for a classic Levi’s® 501® Jeans short look. BACK Birdy DETAILS 1954 501® cut off
  42. 42. 67505-0217 Icons Delivery 2 The “Summer of Love” era 1967 505™ is the classic slim fitting jean of the 1960s. Unlike the 501® Jean, it has a zipper fly, is pre-shrunk and has a lower rise than a traditional 501® Jean. It’s slim and straight all the way from the thigh to the ankle and features a big “E” tab and red selvage denim. BACK Splintered 1967 505® jean DETAILS
  43. 43. 67505-0075 Icons Delivery 2 The “Summer of Love” era 1967 505™ is the classic slim fitting jean of the 1960s. Unlike the 501® Jean, it has a zipper fly, is pre-shrunk and has a lower rise than a traditional 501® Jean. It’s slim and straight all the way from the thigh to the ankle and features a big “E” tab and red selvage denim. BACK Splintered 1967 505® jean DETAILS
  44. 44. 07205-0023 Icons Delivery 2 This is one of the many versions Levi’s® made of the Western denim shirt, and certainly the most classic. It’s from 1955, a time when Dude Ranches out West were popular for East Coasters who wanted to learn how to be cowboys. It’s referred to as the Sawtooth shirt due to its distinctive pocket flap shape, which resembles the teeth of a saw blade. It has mother of pearl snaps instead of buttons, is slim fitting, has authentic Western yoke detailing and bears the Levi’s® Western Wear Label. BACK Bright Blue DETAILS 1955 SAWTOOTH DENIM SHIRT
  45. 45. 07205-0024 Icons Delivery 2 This is one of the many versions Levi’s® made of the Western denim shirt, and certainly the most classic. It’s from 1955, a time when Dude Ranches out West were popular for East Coasters who wanted to learn how to be cowboys. It’s referred to as the Sawtooth shirt due to its distinctive pocket flap shape, which resembles the teeth of a saw blade. It has mother of pearl snaps instead of buttons, is slim fitting, has authentic Western yoke detailing and bears the Levi’s® Western Wear Label. BACK Embroidery DETAILS 1955 SAWTOOTH DENIM SHIRT
  46. 46. 19607-0001 Icons Delivery 2 In the 1960s, velour wasn’t just reserved for theatre drapes and couch cushions. Many brands of this era were offering clothes, both fancy and casual, in this plush velvet- like fabric. The Levi’s® Vintage Clothing 1960s Velour shirt is a nod to this interesting moment in American fashion. It is regular fitting and has one chest pocket. It features a black and red horizontal pin stripe and has black cuffs, neck and hem rib. BACK Black Stripe DETAILS 1960's Velour
  47. 47. 20801-0011 Icons Delivery 1 Hardworking men in the early 1900s began wearing long sleeve, three-button cotton shirts as a soft first layer under their hard working denim clothing. “The Henley” has since been a staple of American work wear, produced by Levi’s® in a variety of fabrics and fits, often times carrying the “Elesco” label. The 1920s Long Sleeve Henley from Levi’s® Vintage Clothing is made from three different fabrics including quality cotton linen that is dried and textured to look like jersey, a woven placket and herringbone tape for the edges. BACK Milk White DETAILS 1920's Long sleeve Henley
  48. 48. 30801-0044 Icons Delivery 2 This tee was originally designed as an underwear garment for the Levi’s® “Bay Meadows” children’s line of the 1930s and was most likely named after a San Francisco area racetrack. The Levi’s® Vintage Clothing Bay Meadows Tee is a simple relaxed fit shirt with a slightly wider neckline due to the absence of a rib. It’s constructed from a stubby, textured 100% cotton jersey and features the original Bay Meadows racing horse-themed label. BACK Indigo 1930's Bay Meadows Tee
  49. 49. 30801-0043 Icons Delivery 2 This tee was originally designed as an underwear garment for the Levi’s® “Bay Meadows” children’s line of the 1930s and was most likely named after a San Francisco area racetrack. The Levi’s® Vintage Clothing Bay Meadows Tee is a simple relaxed fit shirt with a slightly wider neckline due to the absence of a rib. It’s constructed from a stubby, textured 100% cotton jersey and features the original Bay Meadows racing horse-themed label. BACK Biking Red 1930's Bay Meadows Tee DETAILS
  50. 50. 30801-0035 Icons Delivery 1 This tee was originally designed as an underwear garment for the Levi’s® “Bay Meadows” children’s line of the 1930s and was most likely named after a San Francisco area racetrack. The Levi’s® Vintage Clothing Bay Meadows Tee is a simple relaxed fit shirt with a slightly wider neckline due to the absence of a rib. It’s constructed from a stubby, textured 100% cotton jersey and features the original Bay Meadows racing horse-themed label. BACK Milk White 1930's Bay Meadows Tee DETAILS
  51. 51. 31960-0016 Icons Delivery 2 In the swinging, techni-color 1960s Levi’s® began to evolve the plain white tee by introducing simple jersey cotton shirts in a rainbow of colors and striped patterns. The Levi’s® Vintage Clothing 1960s Striped Tee is a slim, neat and tidy jersey cotton T-shirt with a high neckline and a chest pocket. Each season, it is offered in a selection of exciting stripe patterns that reflect the palette of the seasonal collection. BACK Stripe 1 (Yellow) DETAILS 1960's Striped tee
  52. 52. 31960-0017 Icons Delivery 2 In the swinging, techni-color 1960s Levi’s® began to evolve the plain white tee by introducing simple jersey cotton shirts in a rainbow of colors and striped patterns. The Levi’s® Vintage Clothing 1960s Striped Tee is a slim, neat and tidy jersey cotton T-shirt with a high neckline and a chest pocket. Each season, it is offered in a selection of exciting stripe patterns that reflect the palette of the seasonal collection. BACK Stripe 2 (Black) DETAILS 1960's Striped tee
  53. 53. 31960-0018 Icons Delivery 2 In the swinging, techni-color 1960s Levi’s® began to evolve the plain white tee by introducing simple jersey cotton shirts in a rainbow of colors and striped patterns. The Levi’s® Vintage Clothing 1960s Striped Tee is a slim, neat and tidy jersey cotton T-shirt with a high neckline and a chest pocket. Each season, it is offered in a selection of exciting stripe patterns that reflect the palette of the seasonal collection. BACK Stripe 3 (Green) DETAILS 1960's Striped tee
  54. 54. 40850-0046 Icons Delivery 1 Americans had more opportunities for leisure in the 50s and with that came a more relaxed and casual approach to dress. The 1950s Sportswear Tee is similar to the iconic tee popularized by Marlon Brando in the film, “The Wild One.” It is made from 100% cotton and bears the original 50s-era Levi’s® Sportswear of California label. BACK Milk White DETAILS 1950's Sportswear Tee
  55. 55. 40850-0047 Icons Delivery 1 Americans had more opportunities for leisure in the 50s and with that came a more relaxed and casual approach to dress. The 1950s Sportswear Tee is similar to the iconic tee popularized by Marlon Brando in the film, “The Wild One.” It is made from 100% cotton and bears the original 50s-era Levi’s® Sportswear of California label. BACK Dark Grey Mele DETAILS 1950's Sportswear Tee
  56. 56. 40850-0053 Icons Delivery 1 Americans had more opportunities for leisure in the 50s and with that came a more relaxed and casual approach to dress. The 1950s Sportswear Tee is similar to the iconic tee popularized by Marlon Brando in the film, “The Wild One.” It is made from 100% cotton and bears the original 50s-era Levi’s® Sportswear of California label. BACK Pine Needle DETAILS 1950's Sportswear Tee
  57. 57. 40850-0054 Icons Delivery 1 Americans had more opportunities for leisure in the 50s and with that came a more relaxed and casual approach to dress. The 1950s Sportswear Tee is similar to the iconic tee popularized by Marlon Brando in the film, “The Wild One.” It is made from 100% cotton and bears the original 50s-era Levi’s® Sportswear of California label. BACK Honey DETAILS 1950's Sportswear Tee
  58. 58. 40850-0055 Icons Delivery 1 Americans had more opportunities for leisure in the 50s and with that came a more relaxed and casual approach to dress. The 1950s Sportswear Tee is similar to the iconic tee popularized by Marlon Brando in the film, “The Wild One.” It is made from 100% cotton and bears the original 50s-era Levi’s® Sportswear of California label. BACK Bossa Nova DETAILS 1950's Sportswear Tee
  59. 59. 40850-0056 Icons Delivery 2 Americans had more opportunities for leisure in the 50s and with that came a more relaxed and casual approach to dress. The 1950s Sportswear Tee is similar to the iconic tee popularized by Marlon Brando in the film, “The Wild One.” It is made from 100% cotton and bears the original 50s-era Levi’s® Sportswear of California label. BACK Black DETAILS 1950's Sportswear Tee
  60. 60. 41412-0004 Icons Delivery 2 This is a classic Baseball Tee from the “Bad News Bears” era with half-length contrast sleeves, an easy fitting body and the Levi’s® Lazy L label. BACK Fog/Pineneedle DETAILS Baseball T-Shirt
  61. 61. 41412-0005 Icons Delivery 2 This is a classic Baseball Tee from the “Bad News Bears” era with half-length contrast sleeves, an easy fitting body and the Levi’s® Lazy L label. BACK Fog/Winsor Wine DETAILS Baseball T-Shirt
  62. 62. 60485-0031 Historic 501 Delivery 2 In the early 1900s, Levi’s® produced a line of shirts with a neck label that featured a sunset with red radiating sunrays. Collectively known as “Sunset Shirts” these garments ranged from underwear to work wear shirting. Levi’s® Vintage Clothing repro- duces various Sunset Shirts, the most iconic of which is the pull-over style 1920s two pocket chambray Sunset Shirt with side gussets, a small front pocket and a concealed button down collar with chin strap. BACK Stripe Chambray DETAILS 1920's Two pocket sunset shirt
  63. 63. 60485-0032 Historic 501 Delivery 2 In the early 1900s, Levi’s® produced a line of shirts with a neck label that featured a sunset with red radiating sunrays. Collectively known as “Sunset Shirts” these garments ranged from underwear to work wear shirting. Levi’s® Vintage Clothing repro- duces various Sunset Shirts, the most iconic of which is the pull-over style 1920s two pocket chambray Sunset Shirt with side gussets, a small front pocket and a concealed button down collar with chin strap. BACK Indigo Stripes DETAILS 1920's Two pocket sunset shirt
  64. 64. 60485-0033 Historic 501 Delivery 2 In the early 1900s, Levi’s® produced a line of shirts with a neck label that featured a sunset with red radiating sunrays. Collectively known as “Sunset Shirts” these garments ranged from underwear to work wear shirting. Levi’s® Vintage Clothing repro- duces various Sunset Shirts, the most iconic of which is the pull-over style 1920s two pocket chambray Sunset Shirt with side gussets, a small front pocket and a concealed button down collar with chin strap. BACK Tiny Check DETAILS 1920's Two pocket sunset shirt
  65. 65. 60576-0002 Historic 501 Delivery 2 In the 1950s, the rodeo became mainstream and Levi Strauss and Co. began to offer fancier versions of its more traditional western wear for the rodeo stars and fans alike. The slim fitted 50s Rodeo Shirt by Levi’s® Vintage Clothing is based on one of the more notable styles from this time. It has embroidered roses on the front chest and back yolk as well as white sateen piping on the collar placket, pocket flaps and cuff. It has pearl shank buttons and three cuff buttons. BACK Black DETAILS 1950's Rodeo Shirt
  66. 66. 60592-0031 Icons Delivery 2 Born from Levi’s® Western Wear range, the Shorthorn shirt derived its name from the Shorthorn bull depicted on the label. Created during a time when Levi’s® sponsored rodeos all around America and proudly featured the “Saddleman” as its company icon, the Shorthorn Shirt retained the bold colors and inventive check patterns of western shirts, but was stripped of the flashy details that the rodeo circuit preferred to flaunt. Constructed out of 100% cotton flannel, it featured two flap pockets, a shorter body and a slightly boxy fit. A staple of the Levi’s® Vintage clothing collection, the 1950s Shorthorn Shirt is offered in different variations each season, all based off of the extensive examples in the Levi’s® Archives. BACK Green Check 1950's Shorthorn Shirt DETAILS
  67. 67. 60592-0032 Icons Delivery 1 Born from Levi’s® Western Wear range, the Shorthorn shirt derived its name from the Shorthorn bull depicted on the label. Created during a time when Levi’s® sponsored rodeos all around America and proudly featured the “Saddleman” as its company icon, the Shorthorn Shirt retained the bold colors and inventive check patterns of western shirts, but was stripped of the flashy details that the rodeo circuit preferred to flaunt. Constructed out of 100% cotton flannel, it featured two flap pockets, a shorter body and a slightly boxy fit. A staple of the Levi’s® Vintage clothing collection, the 1950s Shorthorn Shirt is offered in different variations each season, all based off of the extensive examples in the Levi’s® Archives. BACK Green Check 1950's Shorthorn Shirt DETAILS
  68. 68. 65177-0005 Icons Delivery 1 This is a reproduction of one of the iconic Longhorn Shirts that were part of Levi Strauss and Co’s Western Wear collection in the 1950s. Like it’s brother, the Shorthorn Shirt, it was designed for hard working ranchers and city slickers that wanted to be like them. The Longhorn Shirt however was slimmer and longer and had a more pointed collar. The Levi’s® Vintage Clothing 1950s Longhorn Shirt is has the same fit and features as the original and comes in a lighter weight brushed cotton. It has coated wood buttons and an interior label depicting a long horn bull that says “Authentic Western Wear” on it. BACK Green DETAILS 1950's Longhorn Shirt
  69. 69. 65960-0003 Icons Delivery 1 A true piece of Americana, the 1960s Western Shirt is an exact replica of the wild post-modern cowboy look that was in style in the time of “Easy Rider” and “Midnight Cowboy”. Touted as being “soft as the glow of a Western sunset,” in the advertising of the time, it is slim fitting, and has authentic Western details like square metal snaps with glass in the center. The shoulders are narrow and it bears two patched pockets with flaps as well as three-snap cuffs. BACK Bedford Fog DETAILS 1960's Western Shirt
  70. 70. 65960-0004 Icons Delivery 1 A true piece of Americana, the 1960s Western Shirt is an exact replica of the wild post-modern cowboy look that was in style in the time of “Easy Rider” and “Midnight Cowboy”. Touted as being “soft as the glow of a Western sunset,” in the advertising of the time, it is slim fitting, and has authentic Western details like square metal snaps with glass in the center. The shoulders are narrow and it bears two patched pockets with flaps as well as three-snap cuffs. BACK Black DETAILS 1960's Western Shirt
  71. 71. 94341-0001 ICONS Delivery 2 This is a heavier-weight version of the classic Baseball Tee from the “Bad News Bears” era. It has half-length contrast sleeves, an easy fitting body and the Levi’s® Lazy L label. The body is constructed from a knitted red, white and blue baby fleece while the sleeves and neck rib are in a contrasting solid blue. It is made from 100% cotton and is stonewashed for extra softness. BACK Blue Sleeve Baseball sweat DETAILS
  72. 72. 94177-0011 Icons Delivery 1 Like the T-shirt, many of today’s sportswear standards can be traced back to the 1950s, when cotton jersey rose to prominence as a warm yet soft alternative to wool. The Levi’s® Vintage Clothing 1950s Crew Sweatshirt is made from 100% cotton, medium weight fleece that has been slightly washed down for a soft hand and authentic look. It is regular fitting and features saddle sleeves, a classic V insert on both the front and back of the neck line, and features the Levi’s® Discus Sportswear label. BACK Dark Grey Melee DETAILS 1950's Crew Sweatshirt
  73. 73. 94117-0021 ICONS Delivery 2 Like the T-shirt, many of today’s sportswear standards can be traced back to the 1950s, when cotton jersey rose to prominence as a warm yet soft alternative to wool. The Levi’s® Vintage Clothing 1950s Crew Sweatshirt is made from 100% cotton, medium weight fleece that has been slightly washed down for a soft hand and authentic look. It is regular fitting and features saddle sleeves, a classic V insert on both the front and back of the neck line, and features the Levi’s® Discus Sportswear label. Pine Needle 1950's Crew Sweatshirt DETAILSBACK
  74. 74. 94117-0020 ICONS Delivery 2 Like the T-shirt, many of today’s sportswear standards can be traced back to the 1950s, when cotton jersey rose to prominence as a warm yet soft alternative to wool. The Levi’s® Vintage Clothing 1950s Crew Sweatshirt is made from 100% cotton, medium weight fleece that has been slightly washed down for a soft hand and authentic look. It is regular fitting and features saddle sleeves, a classic V insert on both the front and back of the neck line, and features the Levi’s® Discus Sportswear label. BACK Winsor Wine 1950's Crew Sweatshirt DETAILS
  75. 75. 94117-0020 ICONS Delivery 2 Like the T-shirt, many of today’s sportswear standards can be traced back to the 1950s, when cotton jersey rose to prominence as a warm yet soft alternative to wool. The Levi’s® Vintage Clothing 1950s Crew Sweatshirt is made from 100% cotton, medium weight fleece that has been slightly washed down for a soft hand and authentic look. It is regular fitting and features saddle sleeves, a classic V insert on both the front and back of the neck line, and features the Levi’s® Discus Sportswear label. BACK Jet Black 1950's Crew Sweatshirt DETAILS
  76. 76. 94177-0015 Icons Delivery 1 Like the T-shirt, many of today’s sportswear standards can be traced back to the 1950s, when cotton jersey rose to prominence as a warm yet soft alternative to wool. The Levi’s® Vintage Clothing 1950s Crew Sweatshirt is made from 100% cotton, medium weight fleece that has been slightly washed down for a soft hand and authentic look. It is regular fitting and features saddle sleeves, a classic V insert on both the front and back of the neck line, and features the Levi’s® Discus Sportswear label. BACK Vaporous Grey DETAILS 1950's Crew Sweatshirt
  77. 77. 70505-0115 Icons Delivery 2 Worn by ranchers, rock stars, truck drivers and rebels, the Type III is second only to the 501® Jeans in the Levi’s® portfolio of iconic garments. The Type III denim jacket, given the lot number 70505 in 1967, is often referred to as the “Trucker Jacket.” The Levi’s® Vintage Clothing Type III Jacket is true to the model from 1967. It is made from 14oz preshrunk denim and has a slim tapered fit with two chest pockets, copper shank buttons, side waist adjusters and a big “E” Red Tab. BACK Embroidery 1967 Type 3 Trucker jacket DETAILS
  78. 78. 70505-0113 Icons Delivery 2 Worn by ranchers, rock stars, truck drivers and rebels, the Type III is second only to the 501® Jeans in the Levi’s® portfolio of iconic garments. The Type III denim jacket, given the lot number 70505 in 1967, is often referred to as the “Trucker Jacket.” The Levi’s® Vintage Clothing Type III Jacket is true to the model from 1967. It is made from 14oz preshrunk denim and has a slim tapered fit with two chest pockets, copper shank buttons, side waist adjusters and a big “E” Red Tab. BACK Black Cord 1967 Type 3 Trucker jacket DETAILS
  79. 79. 70507-0052 Icons Delivery 2 During the fast paced post-war days of the early 1950s, Levi’s® updated its original denim jacket that had become synonymous with hard-wearing American work wear. The Type II jacket retained the pleated front of the Type I, but included a second chest pocket. Instead of a cinch back, the Type II had more sturdy and convenient waist adjusters on the hip. The Levi’s® Vintage Clothing Type II Jacket is a faithful repro- duction of the model from 1953. It’s made from Cone Mills red selvage denim, and has traditional blanket lining for winter seasons. BACK Blanket Lined Rinse 1953 Type 2 jacket DETAILS
  80. 80. 71972-0001 Icons Delivery 2 Worn by ranchers, rock stars, truck drivers and rebels, the Type III is second only to the 501® Jeans in the Levi’s® portfolio of iconic garments. The Type III denim jacket, given the lot number 70505 in 1967, is often referred to as the “Trucker Jacket.” The Levi’s® Vintage Clothing 70’s Sherpa Lined Trucker is based on the classic model first introduced in ’67. It is made from a heavier weight denim and has a slim, tapered fit with two chest pockets, copper shank buttons and side waist adjusters. This version is specially equipped for cold winter weather. It has two hand-warmer pockets, the body and collar are lined with soft sherpa, and the sleeves have a quilted lining. BACK Rinse 1970's sherpa lined trucker DETAILS
  81. 81. Orange Tab The Levi’s® brand first used the Orange Tab on a line of affordable, slim-fitting jeans, jackets and shirts designed for the Young Americans of the 1960s and 70s. To this day, the Orange Tab is synonymous with simple and clean design as well as the free and easy spirit of the times. Made in the USA, exactly as it was when it was first introduced, the Levi’s® Vintage Clothing Orange Tab collection revives this family of true American classics and offers it up to a new generation of rebels and revolutionaries.
  82. 82. 30605-0030 ORANGE TAB Delivery 2 Stitched throughout with the strongest thread.” The 606® Jean was first introduced in the late 1960s for a new generation of Levi’s fans that were looking for slimmer and more stylish fits that wouldn’t break the bank. It is widely considered to be the original skinny-fitting jean. It sat right at the hips and tapered from the side down to the ankle. Like other Levi’s Jeans with the orange tab, the 606® Jean was made using Line 8 construction, a simple and more cost-effective method that involved fewer steps. It had bar tacks instead of copper rivets, a zip fly instead of buttons, a single thread color, a leather-like patch with black ink, copper shanks, seven belt loops, a double fell seam and long, lean back pockets. The Levi’s® Vintage Clothing version of this iconic modern jean faithfully reproduces absolutely every element of the original. And every step of the manufacturing process happens right here in the USA exactly as it did in the 60s and 70s. In partnership with Cone Mills—the producers of the Orange Tab denims back in the 60s and 70s—Levi’s® Vintage Clothing recreates the exact medium-weight 12oz open-end preshrunk denim by sourcing the correct yarns, using the exact pure indigo shade and weaving the fabric on the same looms. The jeans are then constructed using the same Line 8 technique and the original patterns. Finally, all of the details are added to the garment including the big “E” orange tab on the back right pocket and period-correct packaging. Rigid DETAILS 1960's 606® Jean BACK
  83. 83. 30605-0031 ORANGE TAB Delivery 2 Stitched throughout with the strongest thread.” The 606® Jean was first introduced in the late 1960s for a new generation of Levi’s fans that were looking for slimmer and more stylish fits that wouldn’t break the bank. It is widely considered to be the original skinny-fitting jean. It sat right at the hips and tapered from the side down to the ankle. Like other Levi’s Jeans with the orange tab, the 606® Jean was made using Line 8 construction, a simple and more cost-effective method that involved fewer steps. It had bar tacks instead of copper rivets, a zip fly instead of buttons, a single thread color, a leather-like patch with black ink, copper shanks, seven belt loops, a double fell seam and long, lean back pockets. The Levi’s® Vintage Clothing version of this iconic modern jean faithfully reproduces absolutely every element of the original. And every step of the manufacturing process happens right here in the USA exactly as it did in the 60s and 70s. In partnership with Cone Mills—the producers of the Orange Tab denims back in the 60s and 70s—Levi’s® Vintage Clothing recreates the exact medium-weight 12oz open-end preshrunk denim by sourcing the correct yarns, using the exact pure indigo shade and weaving the fabric on the same looms. The jeans are then constructed using the same Line 8 technique and the original patterns. Finally, all of the details are added to the garment including the big “E” orange tab on the back right pocket and period-correct packaging. BACK Medium DETAILS 1960's 606® Jean
  84. 84. 30605-0037 ORANGE TAB Delivery 2 Stitched throughout with the strongest thread.” The 606® Jean was first introduced in the late 1960s for a new generation of Levi’s fans that were looking for slimmer and more stylish fits that wouldn’t break the bank. It is widely considered to be the original skinny-fitting jean. It sat right at the hips and tapered from the side down to the ankle. Like other Levi’s Jeans with the orange tab, the 606® Jean was made using Line 8 construction, a simple and more cost-effective method that involved fewer steps. It had bar tacks instead of copper rivets, a zip fly instead of buttons, a single thread color, a leather-like patch with black ink, copper shanks, seven belt loops, a double fell seam and long, lean back pockets. The Levi’s® Vintage Clothing version of this iconic modern jean faithfully reproduces absolutely every element of the original. And every step of the manufacturing process happens right here in the USA exactly as it did in the 60s and 70s. In partnership with Cone Mills—the producers of the Orange Tab denims back in the 60s and 70s—Levi’s® Vintage Clothing recreates the exact medium-weight 12oz open-end preshrunk denim by sourcing the correct yarns, using the exact pure indigo shade and weaving the fabric on the same looms. The jeans are then constructed using the same Line 8 technique and the original patterns. Finally, all of the details are added to the garment including the big “E” orange tab on the back right pocket and period-correct packaging. BACK Stone Bleach DETAILS 1960's 606® Jean
  85. 85. 30605-0038 ORANGE TAB Delivery 2 Stitched throughout with the strongest thread.” The 606® Jean was first introduced in the late 1960s for a new generation of Levi’s fans that were looking for slimmer and more stylish fits that wouldn’t break the bank. It is widely considered to be the original skinny-fitting jean. It sat right at the hips and tapered from the side down to the ankle. Like other Levi’s Jeans with the orange tab, the 606® Jean was made using Line 8 construction, a simple and more cost-effective method that involved fewer steps. It had bar tacks instead of copper rivets, a zip fly instead of buttons, a single thread color, a leather-like patch with black ink, copper shanks, seven belt loops, a double fell seam and long, lean back pockets. The Levi’s® Vintage Clothing version of this iconic modern jean faithfully reproduces absolutely every element of the original. And every step of the manufacturing process happens right here in the USA exactly as it did in the 60s and 70s. In partnership with Cone Mills—the producers of the Orange Tab denims back in the 60s and 70s—Levi’s® Vintage Clothing recreates the exact medium-weight 12oz open-end preshrunk denim by sourcing the correct yarns, using the exact pure indigo shade and weaving the fabric on the same looms. The jeans are then constructed using the same Line 8 technique and the original patterns. Finally, all of the details are added to the garment including the big “E” orange tab on the back right pocket and period-correct packaging. BACK Black Overdye DETAILS 1960's 606® Jean
  86. 86. 30606-0033 ORANGE TAB Delivery 2 Rugged, all cotton, pre-shrunk denim for lasting comfort. Stitched throughout with the strongest thread.” The 606® Jean was first introduced in the late 1960s for a new gener- ation of Levi’s® fans that were looking for slimmer and more stylish fits that wouldn’t break the bank. It is widely considered to be the original skinny-fitting jean. Like other Levi’s® Jeans with the Orange Tab, the 606® was made using Line 8 construction, a simple and more cost-effective method that involved fewer steps. It had bar tacks instead of copper rivets, a zip fly instead of buttons, a single thread color, a leather-like patch with black ink, copper shanks, seven belt loops, a double fell seam and long, lean back pockets. This is a specially customized version of the iconic 606®, made by Levi’s® Vintage Clothing especially for women. Like other Levi’s® Vintage Clothing Orange Tab garments, it’s made in the USA using period-correct materials, details and construction techniques. But this one features a lowered waist and an adjusted seat so that it is more flattering for a woman’s curves. Everything else is true to the original. In partnership with Cone Mills—the producers of the Orange Tab denims back in the 60s and 70s— Levi’s® Vintage Clothing first recreates the exact 12oz preshrunk open-end denim by sourcing the correct yarns, using the exact pure indigo shade and weaving the fabric on the same looms. The jeans are then constructed using the same technique and the original pattern. Finally, all of the details are added to the garment including the big “E” orange tab on the back right pocket and period-correct packaging. BACK Dark DETAILS 1960's 606® Jean Customized
  87. 87. 30606-0042 ORANGE TAB Delivery 2 Rugged, all cotton, pre-shrunk denim for lasting comfort. Stitched throughout with the strongest thread.” The 606® Jean was first introduced in the late 1960s for a new gener- ation of Levi’s® fans that were looking for slimmer and more stylish fits that wouldn’t break the bank. It is widely considered to be the original skinny-fitting jean. Like other Levi’s® Jeans with the Orange Tab, the 606® was made using Line 8 construction, a simple and more cost-effective method that involved fewer steps. It had bar tacks instead of copper rivets, a zip fly instead of buttons, a single thread color, a leather-like patch with black ink, copper shanks, seven belt loops, a double fell seam and long, lean back pockets. This is a specially customized version of the iconic 606®, made by Levi’s® Vintage Clothing especially for women. Like other Levi’s® Vintage Clothing Orange Tab garments, it’s made in the USA using period-correct materials, details and construction techniques. But this one features a lowered waist and an adjusted seat so that it is more flattering for a woman’s curves. Everything else is true to the original. In partnership with Cone Mills—the producers of the Orange Tab denims back in the 60s and 70s— Levi’s® Vintage Clothing first recreates the exact 12oz preshrunk open-end denim by sourcing the correct yarns, using the exact pure indigo shade and weaving the fabric on the same looms. The jeans are then constructed using the same technique and the original pattern. Finally, all of the details are added to the garment including the big “E” orange tab on the back right pocket and period-correct packaging. BACK Stone Bleach DETAILS 1960's 606® Jean Customized
  88. 88. 30606-0043 ORANGE TAB Delivery 2 Rugged, all cotton, pre-shrunk denim for lasting comfort. Stitched throughout with the strongest thread.” The 606® Jean was first introduced in the late 1960s for a new gener- ation of Levi’s® fans that were looking for slimmer and more stylish fits that wouldn’t break the bank. It is widely considered to be the original skinny-fitting jean. Like other Levi’s® Jeans with the Orange Tab, the 606® was made using Line 8 construction, a simple and more cost-effective method that involved fewer steps. It had bar tacks instead of copper rivets, a zip fly instead of buttons, a single thread color, a leather-like patch with black ink, copper shanks, seven belt loops, a double fell seam and long, lean back pockets. This is a specially customized version of the iconic 606®, made by Levi’s® Vintage Clothing especially for women. Like other Levi’s® Vintage Clothing Orange Tab garments, it’s made in the USA using period-correct materials, details and construction techniques. But this one features a lowered waist and an adjusted seat so that it is more flattering for a woman’s curves. Everything else is true to the original. In partnership with Cone Mills—the producers of the Orange Tab denims back in the 60s and 70s— Levi’s® Vintage Clothing first recreates the exact 12oz preshrunk open-end denim by sourcing the correct yarns, using the exact pure indigo shade and weaving the fabric on the same looms. The jeans are then constructed using the same technique and the original pattern. Finally, all of the details are added to the garment including the big “E” orange tab on the back right pocket and period-correct packaging. BACK Black Overdye DETAILS 1960's 606® Jean Customized
  89. 89. 30607-0022 ORANGE TAB Delivery 2 Rugged, all cotton, pre-shrunk denim for lasting comfort. Stitched throughout with the strongest thread.” The 606® Jean was first introduced in the late 1960s for a new gener- ation of Levi’s fans that were looking for slimmer and more stylish fits that wouldn’t break the bank. It is widely considered to be the original skinny-fitting jean. It sat right at the hips and tapered from the side down to the ankle. Like other Levi’s Jeans with the orange tab, the 606® Jean was made using Line 8 construction, a simple and more cost- effective method that involved fewer steps. It had bar tacks instead of copper rivets, a zip fly instead of buttons, a single thread color, a leather-like patch with black ink, copper shanks, seven belt loops, a double fell seam and long, lean back pockets. The Levi’s® Vintage Clothing version of this iconic modern jean faithfully reproduces absolutely every element of the original. And every step of the manufacturing process happens right here in the USA exactly as it did in the 60s and 70s. In partnership with Cone Mills—the producers of the Orange Tab denims back in the 60s and 70s—Levi’s® Vintage Clothing recreates the exact medium-weight 12oz open-end preshrunk denim by sourcing the correct yarns, using the exact pure indigo shade and weaving the fabric on the same looms. The jeans are then constructed using the same Line 8 technique and the original patterns. Finally, all of the details are added to the garment including the big “E” orange tab on the back right pocket and period-correct packaging. BACK Black Overdye DETAILS 1970's 607® Bootcut Jean
  90. 90. 30615-0011 ORANGE TAB Delivery 2 “Straight Legs: Styled long and lean for fashion. Rugged, all cotton, pre-shrunk denim for lasting comfort. Stitched throughout with the strongest thread.” After introducing a series of skinny jeans, boot cuts and bell bottoms in the late 60s and early 70s, Levi Strauss and Co. brought a more traditional straight-leg fit into the Orange Tab offering. The 615® Jean, also known as “straight legs”, was an alternative take on the popular 505™ jean. It sat at the hips, was roomy in the thigh, had a straight leg and the iconic Levi’s® “anti-fit” in the seat. Like other Levi’s® Jeans with the orange tab, the 615® Jean was made using Line 8 construction, a simple and more cost-effective method that involved fewer steps. It had bar tacks instead of copper rivets, a zip fly instead of buttons, a single thread color, a leather-like patch with black ink, copper shanks, seven belt loops, a double fell seam and long, lean back pockets. The Levi’s® Vintage Clothing version of this flagship fit faithfully reproduces absolutely every element of the original. And every step of the manufacturing process happens right here in the USA exactly as it did in the 60s and 70s. In partnership with Cone Mills—the producers of the Orange Tab denims back in the 60s and 70s--Levi’s® Vintage Clothing first recreates the exact medium-weight 12oz open-end preshrunk denim by sourcing the correct yarns, using the exact pure indigo shade and weaving the fabric on the same looms. The jeans are then constructed using the same Line 8 technique and the original patterns. Finally, all of the details are added to the garment including the little “e” orange tab on the back right pocket and period- correct packaging. BACK Medium DETAILS 1970's 615® Regular Fit
  91. 91. 30615-0013 ORANGE TAB Delivery 2 “Straight Legs: Styled long and lean for fashion. Rugged, all cotton, pre-shrunk denim for lasting comfort. Stitched throughout with the strongest thread.” After introducing a series of skinny jeans, boot cuts and bell bottoms in the late 60s and early 70s, Levi Strauss and Co. brought a more traditional straight-leg fit into the Orange Tab offering. The 615® Jean, also known as “straight legs”, was an alternative take on the popular 505™ jean. It sat at the hips, was roomy in the thigh, had a straight leg and the iconic Levi’s® “anti-fit” in the seat. Like other Levi’s® Jeans with the orange tab, the 615® Jean was made using Line 8 construction, a simple and more cost-effective method that involved fewer steps. It had bar tacks instead of copper rivets, a zip fly instead of buttons, a single thread color, a leather-like patch with black ink, copper shanks, seven belt loops, a double fell seam and long, lean back pockets. The Levi’s® Vintage Clothing version of this flagship fit faithfully reproduces absolutely every element of the original. And every step of the manufacturing process happens right here in the USA exactly as it did in the 60s and 70s. In partnership with Cone Mills—the producers of the Orange Tab denims back in the 60s and 70s--Levi’s® Vintage Clothing first recreates the exact medium-weight 12oz open-end preshrunk denim by sourcing the correct yarns, using the exact pure indigo shade and weaving the fabric on the same looms. The jeans are then constructed using the same Line 8 technique and the original patterns. Finally, all of the details are added to the garment including the little “e” orange tab on the back right pocket and period- correct packaging. BACK Stone Bleach DETAILS 1970's 615® Regular Fit
  92. 92. 30615-0014 ORANGE TAB Delivery 2 “Straight Legs: Styled long and lean for fashion. Rugged, all cotton, pre-shrunk denim for lasting comfort. Stitched throughout with the strongest thread.” After introducing a series of skinny jeans, boot cuts and bell bottoms in the late 60s and early 70s, Levi Strauss and Co. brought a more traditional straight-leg fit into the Orange Tab offering. The 615® Jean, also known as “straight legs”, was an alternative take on the popular 505™ jean. It sat at the hips, was roomy in the thigh, had a straight leg and the iconic Levi’s® “anti-fit” in the seat. Like other Levi’s® Jeans with the orange tab, the 615® Jean was made using Line 8 construction, a simple and more cost-effective method that involved fewer steps. It had bar tacks instead of copper rivets, a zip fly instead of buttons, a single thread color, a leather-like patch with black ink, copper shanks, seven belt loops, a double fell seam and long, lean back pockets. The Levi’s® Vintage Clothing version of this flagship fit faithfully reproduces absolutely every element of the original. And every step of the manufacturing process happens right here in the USA exactly as it did in the 60s and 70s. In partnership with Cone Mills—the producers of the Orange Tab denims back in the 60s and 70s--Levi’s® Vintage Clothing first recreates the exact medium-weight 12oz open-end preshrunk denim by sourcing the correct yarns, using the exact pure indigo shade and weaving the fabric on the same looms. The jeans are then constructed using the same Line 8 technique and the original patterns. Finally, all of the details are added to the garment including the little “e” orange tab on the back right pocket and period- correct packaging. BACK Rigid DETAILS 1970's 615® Regular Fit
  93. 93. 30684-0010 ORANGE TAB Delivery 2 In the 1970s, Levi Strauss and Co. answered it's customers demand for ever bigger leg openings by offering a series of flares and bell bottoms as part of its fashion-forward Orange Tab line. The 684 was one of the most extreme fits of the time, often referred to as the Big Bell or Elephant Bell. It had big back pockets, a flattering square-shaped top block and, of course, extra large leg openings. Like other Levi’s Jeans with the Orange Tab, the 684 was made using Line 8 construction, a simple and more cost- effective method that involved fewer steps. It had bar tacks instead of copper rivets, a zip fly instead of buttons, a single thread color, a leather-like patch with black ink, copper shanks, seven belt loops, a double fell seam and long, lean back pockets. The Levi’s® Vintage Clothing version of legendary bell bottomed jean faithfully reproduces absolutely every element of the original. And every step of the manufacturing process happens right here in the USA exactly as it did in the 60s and 70s. In partnership with Cone Mills—the producers of the Orange Tab denims back in the 60s and 70s—Levi’s® Vintage Clothing recreates the exact medium-weight 12oz preshrunk open-end denim by sourcing the correct yarns, using the exact pure indigo shade and weaving the fabric on the same looms. The jeans are then constructed using the same Line 8 technique and the original patterns. Finally, all of the details are added to the garment including the big “E” orange tab on the back right pocket and period-correct packaging. BACK Medium DETAILS 1970's 684 Bell Bottom
  94. 94. 30684-0014 ORANGE TAB Delivery 2 In the 1970s, Levi Strauss and Co. answered it's customers demand for ever bigger leg openings by offering a series of flares and bell bottoms as part of its fashion-forward Orange Tab line. The 684 was one of the most extreme fits of the time, often referred to as the Big Bell or Elephant Bell. It had big back pockets, a flattering square-shaped top block and, of course, extra large leg openings. Like other Levi’s Jeans with the Orange Tab, the 684 was made using Line 8 construction, a simple and more cost- effective method that involved fewer steps. It had bar tacks instead of copper rivets, a zip fly instead of buttons, a single thread color, a leather-like patch with black ink, copper shanks, seven belt loops, a double fell seam and long, lean back pockets. The Levi’s® Vintage Clothing version of legendary bell bottomed jean faithfully reproduces absolutely every element of the original. And every step of the manufacturing process happens right here in the USA exactly as it did in the 60s and 70s. In partnership with Cone Mills—the producers of the Orange Tab denims back in the 60s and 70s—Levi’s® Vintage Clothing recreates the exact medium-weight 12oz preshrunk open-end denim by sourcing the correct yarns, using the exact pure indigo shade and weaving the fabric on the same looms. The jeans are then constructed using the same Line 8 technique and the original patterns. Finally, all of the details are added to the garment including the big “E” orange tab on the back right pocket and period-correct packaging. BACK Light DETAILS 1970's 684 Bell Bottom
  95. 95. 32197-0001 ORANGE TAB Delivery 2 This t-shirt was first introduced in the 1970’s with the design idea being American Classics at a great price. The 1970’s tee is heavily washed for a soft feel, and fits slim. Images are originals printed on a single jersey knit fabric. BACK Guarantee Ticket DETAILS 1970's LEVI'S T-SHIRT
  96. 96. 32197-0002 ORANGE TAB Delivery 2 This t-shirt was first introduced in the 1970’s with the design idea being American Classics at a great price. The 1970’s tee is heavily washed for a soft feel, and fits slim. Images are originals printed on a single jersey knit fabric. BACK Levi's Jeans DETAILS 1970's LEVI'S T-SHIRT
  97. 97. 32197-0003 ORANGE TAB Delivery 2 This t-shirt was first introduced in the 1970’s with the design idea being American Classics at a great price. The 1970’s tee is heavily washed for a soft feel, and fits slim. Images are originals printed on a single jersey knit fabric. BACK Batwing DETAILS 1970's LEVI'S T-SHIRT
  98. 98. 32323-0001 ORANGE TAB Delivery 2 Throughout the 60s and 70s, Levi Strauss and Company produced youthful and affordable sportswear items to accompany its range of stylish Orange Tab jeans. The Baseball Tee by Levi’s® Vintage Clothing is classic Orange Tab. It’s a three-quarter sleeve easy fitting 100% cotton shirt with contrast sleeves, a ringer neck and a 70s-inspired “Levi’s Jeans” graphic in all-American red, white and blue. It has been heavily washed down for an authentic look and soft feel. This one has an orange Batwing logo on the inside label. Levi's Jean DETAILS 1970's Baseball Tee BACK
  99. 99. 66610-0001 ORANGE TAB Delivery 2 The Levi’s® Chambray Shirt exemplifies the design aesthetic for the period: a basic, high –quality piece that’s mutlifunctional. This shirt features a regular fit, pocket flaps with buttons, Western yoke details and a large collar. Manufactured in the US of 100% cotton chambray, the shirt features orange thread throughout and an Orange Tab button on front pockets. BACK Rinse DETAILS 1960's CHAMBRAY SHIRT
  100. 100. 66610-0002 ORANGE TAB Delivery 2 The Levi’s® Chambray Shirt exemplifies the design aesthetic for the period: a basic, high –quality piece that’s mutlifunctional. This shirt features a regular fit, pocket flaps with buttons, Western yoke details and a large collar. Manufactured in the US of 100% cotton chambray, the shirt features orange thread throughout and an Orange Tab button on front pockets. BACK Bleach DETAILS 1960's CHAMBRAY SHIRT
  101. 101. 66710-0001 ORANGE TAB Delivery 2 The 1970’s saw denim becoming a popular choice in clothing and this translated to items beyond pants. The Levi’s Denim Shirt features All-American details: the fabric is Cone Mills Denim, woven in the United States; a a classic Western silhouette; regular fit including pocket flaps with Levi’s ® arcuate and snap closures, Western yoke and a large collar. Manufactured in the US of a medium weight 100% cotton Sawtooth denim, the shirt features orange thread throughout and an Orange Tab label. BACK Rinse DETAILS 1970's LEVI'S Denim Shirt
  102. 102. 66710-0002 ORANGE TAB Delivery 2 The 1970’s saw denim becoming a popular choice in clothing and this translated to items beyond pants. The Levi’s Denim Shirt features All-American details: the fabric is Cone Mills Denim, woven in the United States; a a classic Western silhouette; regular fit including pocket flaps with Levi’s ® arcuate and snap closures, Western yoke and a large collar. Manufactured in the US of a medium weight 100% cotton Sawtooth denim, the shirt features orange thread throughout and an Orange Tab label. BACK Black Overdye DETAILS 1970's LEVI'S Denim Shirt
  103. 103. 66710-0003 ORANGE TAB Delivery 2 The 1970’s saw denim becoming a popular choice in clothing and this translated to items beyond pants. The Levi’s Denim Shirt features All-American details: the fabric is Cone Mills Denim, woven in the United States; a a classic Western silhouette; regular fit including pocket flaps with Levi’s ® arcuate and snap closures, Western yoke and a large collar. Manufactured in the US of a medium weight 100% cotton Sawtooth denim, the shirt features orange thread throughout and an Orange Tab label. BACK Double Trouble DETAILS 1970's LEVI'S Denim Shirt
  104. 104. 71970-0002 ORANGE TAB Delivery 2 Worn by ranchers, rock stars, truck drivers and rebels, the Type III is second only to the 501® Jeans in the Levi’s® portfolio of iconic garments. The Type III denim jacket, given the lot number 70505 in 1967, is often referred to as the “Trucker Jacket.” In the 1970s, Levi Strauss and Company began making a more affordable “Orange Tab” version of the iconic Trucker Jacket. It was slightly slimmer and, like Orange Tab jeans, it was made using Line 8 construction, a simple and more cost-effective method that involved fewer steps. It had bar tacks instead of copper rivets, a single thread color, a leather-like patch with black ink and copper shanks. This is a special version of the Orange Tab Trucker, downsized and cropped specifically for Women by Levi’s® Vintage Clothing. Other than the change in fit, everything else is true to the original and every step of the manufac- turing process happens right here in the USA exactly as it did in the 60s and 70s. In partnership with Cone Mills—the producers of the Orange Tab denims back in the 60s and 70s—Levi’s® Vintage Clothing first recreates the exact preshrunk denim by sourcing the correct yarns, using the exact pure indigo shade and weaving the fabric on the same looms. The jeans are then constructed using the same Line 8 technique and the original patterns. Finally, all of the details are added to the garment including the little “e” orange tab on the left chest pocket and period-correct packaging. BACK Medium DETAILS 1970's Trucker Jacket
  105. 105. 72351-0001 ORANGE TAB Delivery 2 Worn by ranchers, rock stars, truck drivers and rebels, the Type III is second only to the 501® Jeans in the Levi’s® portfolio of iconic garments. The Type III denim jacket, given the lot number 70505 in 1967, is often referred to as the “Trucker Jacket.” In the 1970s, Levi Strauss and Company began making a more affordable “Orange Tab” version of the iconic Trucker Jacket. It was slightly slimmer and, like Orange Tab jeans, it was made using Line 8 construction, a simple and more cost-effective method that involved fewer steps. It had bar tacks instead of copper rivets, a single thread color, a leather-like patch with black ink and copper shanks. The Levi’s® Vintage Clothing version of the Orange Tab Trucker faithfully reproduces absolutely every element of the original. And every step of the manufacturing process happens right here in the USA exactly as it did in the 60s and 70s. In partnership with Cone Mills—the producers of the Orange Tab denims back in the 60s and 70s--Levi’s® Vintage Clothing first recreates the exact 12oz preshrunk open-end denim by sourcing the correct yarns, using the exact pure indigo shade and weaving the fabric on the same looms. The jacket is then constructed using the same technique and the original pattern. Finally, all of the details are added to the garment including the little “e” orange tab on the left chest pocket and period-correct packaging. BACK Medium DETAILS 1970's Trucker Jacket
  106. 106. 97766-0001 ORANGE TAB Delivery 2 Graphic prints and catchy slogans were the essence of the 1960’s and 1970’s. An exact replica from the archival original, artwork stating, “Good Guys Wear Levi’s” printed on the Levi’s® 1970’s Sweatshirt features a raglan sleeve with matching ribbing on neckline, cuffs and hemline, slim-fitting. BACK Blue Mele DETAILS 1970's Levi's Sweatshirt
  107. 107. 97766-0002 ORANGE TAB Delivery 2 Graphic prints and catchy slogans were the essence of the 1960’s and 1970’s. An exact replica from the archival original, artwork stating, “Good Guys Wear Levi’s” printed on the Levi’s® 1970’s Sweatshirt features a raglan sleeve with matching ribbing on neckline, cuffs and hemline, slim-fitting. BACK Red Mele DETAILS 1970's Levi's Sweatshirt
  108. 108. Boomtown
  109. 109. 19640-0002 Boomtown Delivery 3 In 1964, Levi Strauss and Co. introduced a wrinkle-resistant trouser that was wearable straight out of the dryer and never needed ironing. Eventually the pants that “stayed pressed” became synonymous with punk and mod style, but they were first adopted by the slickly dressed music lovers of Detroit during the Mo Town era. They were slim fitting and always looked sharp, especially when paired with a knit sweater and a hand- me-down leather jacket. The Levi’s® Vintage Clothing 1964 Sta Prest Trousers come in a warm and super soft thin wale corduroy that's perfect for those cold Midwestern nights. They have a zipper fly and a trouser-style waistband. BACK Windsor Wine DETAILS 1964 Sta Prest Trousers
  110. 110. 19640-0001 Boomtown Delivery 3 In 1964, Levi Strauss and Co. introduced a wrinkle-resistant trouser that was wearable straight out of the dryer and never needed ironing. Eventually the pants that “stayed pressed” became synonymous with punk and mod style, but they were first adopted by the slickly dressed music lovers of Detroit during the Mo Town era. They were slim fitting and always looked sharp, especially when paired with a knit sweater and a hand- me-down leather jacket. The Levi’s® Vintage Clothing 1964 Sta Prest Trousers come in a warm and super soft thin wale corduroy that's perfect for those cold Midwestern nights. They have a zipper fly and a trouser-style waistband. BACK Navy DETAILS 1964 Sta Prest Trousers
  111. 111. 19609-0001 Boomtown Delivery 3 In 1958, Levi Strauss and Co. introduced Spikes, polished cotton pants for men and children with a fit that was inspired by a railroad spike and a color scheme taken from Jello flavors: Lemon, Lime and Orange. Unfortunately, Spikes never caught on and the Brand was forced to discontinue the line. A few years later, they came up with an ingenious way to deal with the leftover Spikes that didn’t sell: Over dye them in more conservative colors and re-release them. These Levi’s® Vintage Clothing 1960s Spikes Super Slim pants come in two dark colors, like they would have the second time around in the early 60s. They have slanted front pockets, a zipper fly, squared off pockets without arcuates and a black big “E” tab with gold lettering. BACK Black DETAILS 1960's Spikes Super slim
  112. 112. 19609-0001 Boomtown Delivery 3 In 1958, Levi Strauss and Co. introduced Spikes, polished cotton pants for men and children with a fit that was inspired by a railroad spike and a color scheme taken from Jello flavors: Lemon, Lime and Orange. Unfortunately, Spikes never caught on and the Brand was forced to discontinue the line. A few years later, they came up with an ingenious way to deal with the leftover Spikes that didn’t sell: Over dye them in more conservative colors and re-release them. These Levi’s® Vintage Clothing 1960s Spikes Super Slim pants come in two dark colors, like they would have the second time around in the early 60s. They have slanted front pockets, a zipper fly, squared off pockets without arcuates and a black big “E” tab with gold lettering. BACK Cumin DETAILS 1960's Spikes Super slim

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