FW13 LVC Press Kit

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  • 1. Levi’s® Icons Although the Levi’s® 501® is arguably the most important garment of the modern age, Levi Strauss and Company is also responsible for introducing or popularizing a series of other iconic pieces of clothing throughout the last two centuries. Each season, Levi’s® Vintage Clothing offers a selection of the most notorious of these “Icons”, reproducing fits, fabrics and details of the original garments found in the Levi’s® Archives. Of special interest from the Fall/Winter 2013 are: µµ 1967 Type III Trucker Jacket: Popularly known as the “Trucker Jacket,” this season it is offered in an Olive Bedford µµ 1950s Sportswear Tee: Popularized by Marlon Brando, this season it is offered in a Honey colorway µµ 1978 501® Jean: This sulfur infused denim is offered in a ‘Twotimes’ wash The Historic 501® Since introducing the iconic riveted denim jean over a centu- ry ago, Levi’s® has been refining the fit, fabric and features of the 501® in response to each succeeding era. Sometimes subtle and only apparent to a discerning eye, the differences between each of the historic 501s® help tell the story of the Levi’s® brand and the ever-evolving landscape of the Ameri- can frontier. Levi’s® Vintage Clothing reproduces each of the most historically significant 501s® from the past 123 years exactly as they were when they were first introduced. Details—including the fabric, fit and packaging are true to the original. The denims are recreated on the original shuttle looms. The patterns for each jean is accurate to the last inch. The garment itself is meticu- lously sewn true to era. And finally, once the jean itself is reconstructed, the exact packaging, including any hangtags or pocket flashers, is reprinted and affixed. Levi’s® Vintage Clothing Faithfully capturing the spirit & heritage of American work wear, Levi’s® Vintage Clothing reproduces the fits, fabrics and details of bygone eras. Our source materials is our own archive and our inspiration is the hardworking men and women that the Levi’s® brand has equipped for the last 140 years. Through our seasonal tribute collections, iconic re-issues and special editions, we relive our treasured history and offer timeless products to discerning connoisseurs that are as obsessed with it as we are. Boom Town Detroit in the 1960s was an exciting city with an explosive music scene. While a new wave of garage bands churned out revolutionary rock and roll, Motown Records was introduc- ing Young America to Motor City’s new groove. And in the innermost part of the hardworking home of the American Car industry, youth from the surrounding neighborhoods gathered together, soaked up the new sounds and established their own style. For Fall/Winter 2013, Levi’s® Vintage Clothing pays tribute to the Motown’s musical revolution and the slick styling’s of the people that were there. Keep a keen eye on: µµ 1930s Reversible Leather Jacket: Based on a 1930s Archival leather jacket this slim fitting distressed leather jacket has a heavy-cotton twill and two-welt pocket reversible side µµ Turtle Neck Sweater: Slim fitting, made of fine wool with an ecru V-shape applique pattern µµ 1960s Pikes Super Slim: An exact reproduction from an archival ‘White’ Levi’s® Super Slim Spokes Orange Tab The Levi’s® brand first used the Orange Tab on a line of affordable, slim-fitting jeans, jackets and shirts designed for the Young Americans of the 1960s and 70s. To this day, the Orange Tab is synonymous with simple and clean design as well as the free and easy spirit of the times. Made in the USA, exactly as it was when it was first introduced, the Levi’s® Vintage Clothing Orange Tab collection revives this family of true American classics and offers it up to a new generation of rebels and revolutionaries. Look out for: Men’s µµ 1970s Trucker Jacket: The classic Orange Tab Trucker Jacket, slim, short, and with a open-end denim cut µµ 1970s Denim Shirt: An Orange Tab denim shirt in the iconic Sawtooth silhouette with orange thread stitching and a small ‘e’ Orange Tab µµ 1960s 606® Jean: The original skinny-fitting jean—Big ‘E’ Orange Tab and all one thread color Women’s µµ 1960s Chambray Shirt: Regular-fitting chambray shirt with orange thread stitching and a small ‘e’ Orange Tab µµ 1970s Trucker Jacket: The classic Orange Tab Trucker Jacket downsized, cropped, and with a small ‘e’ Orange Tab µµ 1970s 684 Bell Bottom: An extreme bell bottom with a square top-block for a flattering fit, big back pockets and a small ‘e’ Orange Tab levisvintageclothing.com