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Bullet Ads Presentation Transcript

  • 1. CONTRIBUTORS ANNA TREVELYAN stylist What would be the hardest part about living in the wild? “It would probably be really hard to walk in heels in the jungle.” RIFF RAFF musician-confidant What’s the wildest job you’ve ever had? “I used to cut people’s hair in 5th grade—the crazy part was that I used a Weedwacker.” EDDY FRANKEL writer What’s your spirit animal? “Kevin Kline.” CHARLES FRÉGER photographer What’s the most primitive thing about you? “Work with me and you’ll find out.” LESTER GARCIA stylist What would be the hardest part about living in the wild? “No bathrooms!” MEINKE KLEIN photographers What’s the most primitive thing about you? “When it comes to editing, we fight like monkeys.” MICHAEL RUFFINO writer Describe your wildest nightmare.“Writer E. B. White eating his own entrails while humming ‘A Taste of Honey.’” NAJ JAMAI photographer What’s the most primitive thing about you? “That would have to be my BlackBerry.” ERIK HART+ TATIANA LESHKINA photographers What’s the most primitive thing about you? “Pubichair.” JASON KIM photographer What’s the wildest job you’ve ever had? “Selling butt boosters on eBay to pay for video games as a kid.” JADA YUAN writer Describe your wildest nightmare. “I marry Axl Rose circa the ‘November Rain’ video, which isn’t bad. Substitute in today’s Axl Rose, and it gets much darker.” STEVEN WESTGARTH stylist What’s the most primitive thing about you? “Ironically, I really don’t like wearing clothes.” LOGAN WHITE photographer What’s the wildest job you’ve ever had? “Retouching photos of L. Ron Hubbard for the Church of Scientology.” KATHRYN BOREL JR. writer What’s your spirit animal? “I’d like to say Tigger, but it’s probably more like a larva that lives in the colon of a dog.” JEAN-PACÔME DEDIEU photographer What’s the most primitive thing about you? “I like to wash myself in rivers.” LAKE BELL actor-writer-director What would be the hardest part about living in the wild? “Dying. That, and a dearth of Fritos.”
  • 2. THE LEVI’S® MADE AND CRAFTED™ SHUFFLE SHIFT DRESS IS CAREFULLY CONSTRUCTED USING NEAT FRENCH SEAMS. LOOK AT THE INSIDE AND YOU WILL SEE THAT IT’S AS BEAUTIFUL AS THE OUTSIDE. SURE, THIS AGE-OLD TECHNIQUE TAKES TWICE AS LONG, BUT IT MAKES THE DRESS FLOW MORE NATURALLY AND FEEL BETTER AGAINST YOUR SKIN. WE THINK IT’S WORTH IT. GOOD THINGS TAKE TIME.WE THINK IT’S WORTH IT. GOOD THINGS TAKE TIME. FLOW MORE NATURALLY AND FEEL BETTER AGAINST YOUR SKIN. AGE-OLD TECHNIQUE TAKES TWICE AS LONG, BUT IT MAKES THE DRESS YOU WILL SEE THAT IT’S AS BEAUTIFUL AS THE OUTSIDE. SURE, THIS CONSTRUCTED USING NEAT FRENCH SEAMS. LOOK AT THE INSIDE AND THE LEVI’S® MADE AND CRAFTED™ SHUFFLE SHIFT DRESS IS CAREFULLY
  • 3. Th efirstnam eindenim for140years, LEVI’Slookstothefuturewhilesalutingits pastwith thelovinglyconstructed,finely detailed M AD E & CRAFTED line. Craft-W ork
  • 4. Levi’s Made & Crafted Clothing and accessories Photography by Jason Kim, Styling by Jessica Bobince, Set Design: James Orlando, Hair and Grooming: Thanos Samaras at L’Atelier NYC for Marie Robinson Salon, Makeup: Robert Greene at See Management using M.A.C., Nails: Casey Herman at Kate Ryan Inc. for Obsessive Compulsive Cosmetics, Models: Matt Hitt and Victoria Anderson at Wilhelmina, Photographer’s Assistants: Hector De Jesus and Anders Wallace, Stylist’s Assistant: Taylor Murphy
  • 5. The Wild Issue212 213 LEAFING THROUGH an issue of Harper’s Bazaar from 1968, readers were thrown off by a mysterious page adjacent to a Warner’s bra ad. Based on its neighbor, the space was clearly commercial, but there was no obvious branding, just the image of a long receipt and a caption that read “Figurative by Dan Graham.” Graham, who has since achieved success as a photographer, performance artist, and filmmaker, first made a name for himself with those curious transgressions, upending traditional advertising by purchasing real estate in fashion magazines to create his art pieces. It was Graham’s “interventions,” in the space where art and commerce meet, that inspired Moment to Moment, a project resulting from the creative tête-à-tête between Levi’s Made & Crafted and The Thing Quarterly. Joshua Katz, the Marketing Director for Levi’s Made & Crafted, had been admiring The Thing Quarterly since he moved to San Francisco to work for the revered denim brand four years ago. He and the founders of the object-based publication, visual artists Will Rogan and Jonn Herschend, eventually bonded over their mutual disdain for what they perceived to be the reductive divide between art and advertising. “Sure, we make amazing things and we want to tell people about them,” Katz says. “But a brand like Levi’s Made & Crafted has a unique opportunity to move past the rather tired ‘model shot + logo + URL’ advertising formula.” Since launching the premium fashion line, Katz and his team have engaged with American artists on numerous projects that expand on the brand’s themes and, according to him, “propose different ways to contribute to the culture that inspires it.” Rogan and Herschend, meanwhile, were rethinking the definition of art. “Will and I both show in galleries, and we’re interested in elements of that world—but, in the end, it’s a closed loop.” With The Thing Quarterly, they’ve managed to inject populism into an often-institutionalized, sometimes exclusionary, art form by inviting contributors to create works that are later reproduced and shipped to the publication’s subscribers. Issue 14, for example, was created by James Franco and included a table mirror with a wallet-sized photo of the late actor Brad Renfro. On each mirror, Franco wrote in red lipstick the words “Brad Forever.” Using Graham’s work as their foundation, along with a belief, says Katz, that “good stories should be allowed more than 140 characters,” Katz, Rogan, and Herschend collaborated with a selection of American artists on a series of site- specific art installations (a street sign by Tony Discenza that reads, “Why are we here? What exactly are we doing?”), short films(courtesyof Rogan and Herschend), digital art pieces (a time-related mobile application by Joe McKay), and other original works across various mediums—all built upon the theme that good things take time. Most recently, they’ve been working on print and digital manifestations of Moment to Moment. A newspaper, which will be printed in July and distributed around the world, is currently in production, and Herschend says it will include contributions from longtime The Thing Quarterly collaborators Dave Muller and Starlee Kline as well as others including writerTao Lin and poet Ariana Reines. (GoodThingsTakeTime.com) Subject: Objects LEVI’S MADE & CRAFTED and THE THING QUARTERLY have teamed up to create MOMENT TO MOMENT, a mixed-media project that encourages people to slow down and enjoy the good life. Dan Graham’s Figurative, featured in an issue of Harper’s Bazaar from 1968. Artwork by Jason Jägel Artwork by Susan O’Malley Artwork by Leslie Shows Artwork by Will Rogan Artwork by Susan O’Malley Artwork by Anthony Discenza Artwork by Dave Muller; Right: James Franco’s issue of The Thing Quarterly CollaborationThe Wild Issue