Jennifer Abril on The Story of Fragrances

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In this LEVICK Daily video interview, we discuss the release of the new documentary The Story of Fragrances with Jennifer Abril, President of the International Fragrance Association North America. Not just perfumes and colognes, detergents, candles, body lotions, and other products contain scents that create an emotional connection to a brand. It’s a marketplace reality which demands that fragrance recipes be treated as protected trade secrets.

http://levick.com/blog/2012/12/20/jennifer-abril-story-fragrances#.UNM3bG-5Oq8
http://levick.com/practices/corporate-reputation

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