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With raw materials prices increasing across a broad range of commodities and further inflation likely as the world economy continues to recover, maintaining margins is increasingly difficult. The higher and more frequent cost increases become, the greater the adverse effect from delays in passing them through. Still, in competitive industries, no competitor wants to take the lead in raising prices and the ire of customers.
In this 30-minute webinar, renowned pricing strategist Tom Nagle shares his perspectives on how organizations have succeeded in meeting this challenge in the past.
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