At the PPS Spring Conference in San Francisco Ed Arnold, VP of Products at LeveragePoint, delivered his presentation "Anyone Can Build a Value Model: Let Me Show You How". Designed to help the audience make better strategic decisions for their organization, he discussed:
- Key concepts for building a value model
- How to use value models to make strategic decisions and craft marketing messages
- How to use value models to create customer-facing value propositions to support sales in capturing value
The talk received a very positive response from the attendees. Enjoy the presentation!