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CDN 3.0 | Redefining Content Strategy
 

CDN 3.0 | Redefining Content Strategy

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Level 3’s Derek Gough presented this “How to Exceed Customers' Expectations: Deliver Compelling Content by Maintaining High Performing Websites” presentation at Technology for Media and ...

Level 3’s Derek Gough presented this “How to Exceed Customers' Expectations: Deliver Compelling Content by Maintaining High Performing Websites” presentation at Technology for Media and Advertising (TFM&A) in London on Tuesday 25th February, 2013.

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CDN 3.0 | Redefining Content Strategy CDN 3.0 | Redefining Content Strategy Presentation Transcript

  • Redefining Content Delivery © 2013 Level 3 Communications, LLC. All Rights Reserved.
  • InternetService Provider Mobile Enterprise Broadcaster VenueInfrastructure Transport Packet Content Delivery Fibre © 2013 Level 3 Communications, LLC. All Rights Reserved. 2
  • Evolution of Content Delivery Networks CHARACTERISTICS CHARACTERISTICS CHARACTERISTICS  Static Content  Dynamic Content  Browser/Resource Optimisation  Small Images  Rich Media  Intelligent Pre-Fetching  Decentralised CDN  Centralised CDN  Multi-device PLATFORM PLATFORM PLATFORM  Caching Technology  Dynamic Site Acceleration  Site Transformation 1998 1999 2002 2003 2004 2005 2006 2007 2009 2011 2012 1997 2000 2001 2010 Dotcom Crash Emergence of Dynamic User Environment © 2013 Level 3 Communications, LLC. All Rights Reserved. 3
  • Emerging Challenges Of Next Generation WebsitesPerformance Is Still The Achilles Heel Strangeloop: State of the Internet Pingdom: Web pages are getting more bloated, and here’s why Strangeloop: State of the Internet Web Pages Are Becoming Heavier. And Slower… © 2013 Level 3 Communications, LLC. All Rights Reserved. 4
  • Emerging Challenges Of Next Generation WebsitesWebsite Abandonment Is At An All Time High Shopping Cart Abandonment Rate Shopping Cart Abandonment Rate 2011 2009 – 2011 Poor Performance Is Resulting In Millions Of $’s of Lost Revenue © 2013 Level 3 Communications, LLC. All Rights Reserved. 5
  • Emerging Challenges Of Next Generation WebsitesVideo Consumption Is Growing By The Day Monthly Video Consumption by Region 2011 to 2016 in Petabytes Video Consumption Has Increased Exponentially Across Verticals SundaySky: 2012 State of Online Video report © 2013 Level 3 Communications, LLC. All Rights Reserved. 6
  • Emerging Challenges Of Next Generation WebsitesMulti-Channel Is Becoming Ever More Critical Adoption Of Smart Phones Is Increasing Over 50% of Smart Phone Users Access A Website Mobile Commerce Has Almost Tripled Since 2009 IMRG © 2013 Level 3 Communications, LLC. All Rights Reserved. 7
  • Emerging Challenges Of Next Generation WebsitesSecurity Has Become A Serious ConcernAverage Attack Sizes (Mbps) Denial Of Service Attacks Are Growing In Size And Complexity Ripe: DDoS Attack Trends Through 2009-2011 Prolexic Attack Report Q1 2012 © 2013 Level 3 Communications, LLC. All Rights Reserved. 8
  • Emerging Challenges Of Next Generation WebsitesUser Experience Is Performance Dependant Poor User Experience Is Unforgiving Resulting In Lost Revenue And Disgruntled Customers Strangeloop: State of the Internet © 2013 Level 3 Communications, LLC. All Rights Reserved. 9
  • Site TransformerAddress Tomorrow’s Requirements Today Accelerate Rich, Dynamic And Interactive Websites Accelerate Mobile Websites And Web Applications Secure Web Infrastructure And Ensure Security Compliance © 2013 Level 3 Communications, LLC. All Rights Reserved. 10
  • Site TransformerYour One Stop Solution For Incremental Revenue Generation © 2013 Level 3 Communications, LLC. All Rights Reserved. 11
  • Redefining Content Delivery © 2013 Level 3 Communications, LLC. All Rights Reserved.