Leveraging Social Media
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Leveraging Social Media Leveraging Social Media Presentation Transcript

  • Leveraging Social Media for  Virtual Connections Presented at Social Media Jungle March 19th, 2009 By Marshall Sponder & Leticia E. Colon By Marshall Sponder & Leticia E. Colon - Insights Digital
  • Background What is Social Media? Social media includes: search engines, social networks, blogs, micro-blogging; vlogs, message boards, podcasts, interactive websites, webcasts,e-mail; instant messaging; SMS; and other online venues that allows for community interaction. The public’s use of social media is mainstream norm. New trends and development in social technology will increase the options and ways people communicate and keep in touch. By Marshall Sponder & Leticia E. Colon - Insights Digital
  • Social Media Information Sphere of Influence Informati on Portals 1:1 BLOGS 1: few/many Message Boards Few: Many By Marshall Sponder & Leticia E. Colon - Insights Digital
  • More On Social Media Social media facilitates continuing that dialogue and communication with your intended audience. It is also a way to : 1. Exchange ideas 2. Keep in touch 3. Create connections 4. Maintain connections 5. Extend your circle The 3 T's of Social Media are: 1. Truth - Veracity 2. Trust 3. Time By Marshall Sponder & Leticia E. Colon - Insights Digital
  • An Example of Social Media Blogs 1:few/many There are many blogs written by companies, associations, and patients. These sites have a 1:many engagement in that information is posted by one blogger. Though many viewers may read the information and constantly go to the site, only a few viewers may actually contribute with a comment. Blogs have a smaller reach than message boards but some blogs are very highly trafficked, like the Johnson & Johnson blog. Blogs serve to offer both an informational and emotional need of the information seeker. By Marshall Sponder & Leticia E. Colon - Insights Digital
  • Leveraging Social Media in Multiple Dimensions Dimension Professional Political Personal Website, Virtual Green Book Candidates running for office Twitter; FB page; Myspace; Professional listings; blog or holding office (ie: blog Obama/Biden) Website; E-mail list; Governmental Sites (change. Facebook; Twitter; Myspace Political gov, Recovery.org) Linked In; slideshare; Join a Group, membership, Facebook Page; Video; Personal whitepapers; blog; articles on message board, volunteer on Pictures; blog; vlog; updates professional sites; message group; website; online news on twitter and facebook, board SMS; message/bulletin board By Marshall Sponder & Leticia E. Colon - Insights Digital
  • By Marshall Sponder & Leticia E. Colon - Insights Digital
  • Social Media Etiquette Social Media is a Two Way Street. Politeness in communication works best. Be Transparent – people are really smart and can see more than you think. There’s a good amount of altruistic behavior in Social Media, businesses need to adapt. You need to be Authentic in order to gain respect and trust. Virtual friends can be leveraged and even turned into close friendships; the first time you meet physically, best to assume nothing, treat the meeting like an interview. By Marshall Sponder & Leticia E. Colon - Insights Digital
  • Best Practices Add Value – if your interaction doesn’t add value, what’s the point of it? Learn to leverage various forms of social media to strengthen virtual connections Remember virtual connections are a form of strengthen real life connections – life is a condominium **Remember Social Media is here to stay!” By Marshall Sponder & Leticia E. Colon - Insights Digital
  • Lessons & Advice There is a learning curve in using social media to achieve your goals. Choose the social media best to reach your intended audience. Resist the temptation to quot;over informquot;. Choose topics and contribute to discussions you're passionate about. Combine multiple interactive and traditional outreach tactics to create, stregthen, and maintain connections (social media, email, in-person networking, etc). Evangelism from a convert is much more effective than evangelism from the founder. Quick, personal follow-up is essential. The half-life of a new connection is very short. There is a “fine line” between harassing and connecting. By Marshall Sponder & Leticia E. Colon - Insights Digital
  • Case Studies Examples of Leveraging Social Media for Virtual Connections By Marshall Sponder & Leticia E. Colon - Insights Digital
  • Case Study: Career Explorer turned into Job Seeker Holly Hester-Reilly, MS in Engineering Goal: To Explore New Career. Upshot: Incidentally, Holly found a job using as a result of the Facebook comment to explore a new job and re- connecting with former classmate. Social Media Used: Facebook Update; Twitter Outcome: 1. Explored about new career with old classmate who was in that industry. 2. Kept in touch. 3. When a job opened up, the classmate contacted Holly and she got the job. 4. Use Twitter to connect with Key Opinion Leaders. Contact: http://www.linkedin.com/in/hollyhesterreilly By Marshall Sponder & Leticia E. Colon - Insights Digital
  • Understanding the “Voice of the Fibromyalgia Patient” Social Media can be used to share information in a much quicker way that allows peer to peer interaction in real time Patients share their experience in many ways: Blogs – Technorati.com reports: 2,113 results for Fibromyalgia and 640 blogs dedicated to Fibromyalgia. Message Boards – like ChronicBabe.com, Neurologychannel.com, HealthBoards.com, Fibromyalgiasupport.com Online Groups – Facebook.com has 283 groups on Fibromyalgia. Videos – YouTube reported 1,850 videos in its results on Fibromyalgia. What are patients saying? Patients are: Desiring to Increase Awareness of Fibromyalgia. Their experience of living with Fibromyalgia - changes in their lifestyles. Fibromyalgia is a real invisible condition – It is not in their heads! They will not allow Fibromyalgia to take over their lives. By Marshall Sponder & Leticia E. Colon - Insights Digital
  • Get Me A Job Today Https://getmeajobtoday.pbwiki.com Goal: Wiki for job seekers in transition to share advice, stories, and motivate each other for success in these times. Upshot: It is a wiki project to provide advice to laid off job seekers. Social Media Used: 1. First, it was a Yahoo Group founded in 2003. 2. Now, it is a wiki on PbWiki; 3. Twitter Twitter - Follow @GetMeAJobToday and search the #GetMeAJobToday for work opportunities or people in need of their own JobAngel By Marshall Sponder & Leticia E. Colon - Insights Digital
  • Job Angels www.JobAngels.org Goal: Help others find a job using the hashtag #jobangels. Upshot: It started with a tweet on Jan. 29th by Founder and Head Angel, Mark Stelzner. It quickly gained traction among his marketing, advertising, and public relations colleagues. Within 30 day, Jobangels has a site, strong twitter following with over 4,500 members Social Media Used: Twitter and now website Outcome: 1. Connect “angels” with job seekers to find jobs. Twitter - Follow @Jobangels and search the #Jobangels for work opportunities or people in need of their own JobAngel Facebook - JobAngels on Facebook LinkedIn - JobAngels Group By Marshall Sponder & Leticia E. Colon - Insights Digital
  • Silver Starr Art Studio www.ssasarts.com Goal: Their primary mission is to promote artists' work and provide artists with greater control over their artistic career. Silver Starr began in 1999 with no website. In 2002, Siver Starr had a static website. Now, it has a dynamic website with constant updates. It found it necessary to evolve to be in touch with artists. Social Media Used: Website; Images; Email for Events; Facebook Update; Twitter Contact: http://www.silverstarrartstudios.com/ By Marshall Sponder & Leticia E. Colon - Insights Digital
  • Ultra Light Startups www. UltraLightStartups.com Goal: Graham Lawlor’s vision was to Create a Collaborative & Supportive Community and Monthly Events for Entrepreneurs who are bootstrapping their startups. Upshot: 1. In less than one year and 10 meetings after, the group now has over 1,200 members. Social Media Used: email, Meetup, LinkedIn, and Facebook Outcome: 1. Brought entrepreneurs together; 2. Gained National Exposure. Contact: Twitter: #ULS http://ultralightstartups.com/ By Marshall Sponder & Leticia E. Colon - Insights Digital
  • Acknowlegdement Charee - CMO - JobAngels.org Graham Lawlor - Founder - Ultra Light Startups Holly Hester-Reilly April Tabor, Esq. - SilverStarArt By Marshall Sponder & Leticia E. Colon - Insights Digital
  • Contact Us Marshall Sponder Leticia E. Colon, MPH http://www.webmetricsguru.com Insights Digital, Inc. http://www.theanalyticsguru.com Lcolon@insightsdigital.com http://www.artnewyorkcity.com 917-570-5683 http://www.blogspeedway.com Follow me on Twitter: SKYPE # MarshallSponder @LeticiaE Cell# 917-214-6573 @HumanDigital By Marshall Sponder & Leticia E. Colon - Insights Digital
  • About Insights Digital Insights Digital specializes in finding quot;hidden gemsquot; for you through research and digital data mining. Insights Digital is an independent research and strategy firm specializing in: behavioral based consumer insights; digital intelligence; and interactive strategy. Each and every project is spearheaded by a Social Scientist and Expert Technology Leader. By Marshall Sponder & Leticia E. Colon - Insights Digital