Your SlideShare is downloading. ×
  • Like
  • Save
Web Analytics For Startups
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Web Analytics For Startups


For contact info:

For contact info:

Published in Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Web Analytics for Startups Marshall Sponder & Leticia E. Colon.
  • 2. Startups have different requirements depending on the type of startup, but they all need Analytics
  • 3. Types of Analytics Information Startups need “… A Startup may want to know traffic and engagement, whether there is press or buzz about the product. For those startups that have a user community, engagement, and depth of engagement metrics are important. Must Have Free tools to build Community such as Facebook, LinkedIn, Twitter, Delicious, Meetups, Seesmic, YouTube, Google Analytics, Yahoo! Analytics Could Have tools such as HitWise, Compete, Comscore, Nielsen, Ranking Software Nice to Have Social Intelligence Examples Web Analytics, SEO Friendly Site, Good Quality Links, BUZZ for your Startup Examples Competitive Intelligence, Constant Updates on Site, Mobile Analytics, Visitor Database Examples Social Media Analytics such as Techrigy SM2, Radian6, Buzzmetircs, Buzzlogic and Competitive Benchmark data Marshall Sponder, Leticia E. Colon, Elena Haliczer.
  • 4. Analytics Solutions by Business Model and Size of Startup Startups can begin with ASP free tools but privacy issues may require a Hosted Solution where the business owns the data fully.
  • 5. How much to spend on Analytics? There’s not much research Breaking down Spend by Company or Startup Size, but It would make an Interesting Research Study. Generally speaking, the more Reporting requirements and Stakeholders, the more Infrastructure, support and Expense needed.
  • 6. Analytics by Startup Type There’s little written about this; But logic dictates a company Going public will have additional fiduciary Responsibilities and privacy issues. Not sure if how a startup is Funded matters much in terms of what Analytics solutions are employed.
  • 7. More Information
    • Marshall Sponder
    • [email_address]
    • TWITTER: @webmetricsguru