London 2012 sustainability case study

Case studyLondon 2012 Sustainability On track for a sustainable Games“As a sustainability partner BT has BT helps create a valuable and inspiringdemonstrated clear leadership in London 2012 legacysupporting our groundbreakingwork to develop a carbon Natural choicefootprinting methodology forthe Games, building this into a London 2012 promises to be the first BT helps its customers in the same way Olympic and Paralympic Games putting with communication products and servicespractical tool to help minimise consideration of the environment and designed to improve energy efficiency, reduceits sector’s impact on climate society at the heart of the Games. As part travel, and boost productivity.change. It is also leaving a legacy of that vision, the London Organisingof community benefits through Committee of the Olympic and Paralympic London 2012 presents particular Games (LOCOG) has established aits London 2012 education sustainability club, with six member sustainability challenges. Whilst theprogrammes.” communications infrastructure must partners, actively committed to assisting support millions of visitors during the LOCOG in achieving its sustainability goals.David Stubbs Games, as much of it as possible must alsoHead of Sustainability have a long life post-Games and continue toLOCOG As one of these sustainability partners, BT is contribute to London’s future. There is also a a natural choice. For ten years in a row highly requirement to drive improvements in social ranked in the Dow Jones Sustainability Index, inclusion and the wider economy and as a its leading-edge corporate responsibility sustainability partner, BT is leading activity programme includes a commitment to in all three areas. operate sustainably in all areas of its business. ©London 2012 Games

Case studyLondon 2012 Sustainability Converged design Minimising waste“Employing a convergednetwork dramatically reduces For the first time at a summer Games, the An artificial intelligence tool, developed communications solution for London 2012 by BT at its UK research laboratories,energy consumption and waste, is a single Cisco-based converged network is optimising requirements for newand maximises potential for designed, deployed and managed by BT. equipment and cabling while makingre-use after the Games. The Rather than installing separate networks for maximum use of existing cable routesdesign reduces the diversity of voice and data traffic, BT has implemented and conduit. Called BT NetDesign, it uses multiple virtualised services delivered across a digitalised drawing of the location ofequipment needed. For example, a common physical core communications communications services within a venue tothe BT Hosted Voice platform infrastructure. The infrastructure will support create the optimum network infrastructureeliminates the need for separate 80,000 connections across an estimated 94 layout. It is estimated that this will enabletelephony gateways and Olympic and Paralympic Games competition a five per cent reduction in the volume and non-competition venues. It will of equipment required by the Londonswitchboards at each venue.” carry fixed and mobile telephony, Games 2012 communications network. WhereTim Boden applications, community area television new cabling is required, BT blown-fibreBusiness Director for London 2012 and wireless internet access. Apartments in technology will minimise digging.BT the Athletes’ Village on the Olympic Park will be connected via fibre to the premises, Colin Norfolk, from the BT Venue Design making them early beneficiaries of superfast Team, says: “This technology produces BT broadband. designs with much greater accuracy than the estimating techniques used previously. Tim Boden, BT Business Director for It is easily reconfigurable to explore what-if London 2012, explains: “Employing a scenarios and proposed changes, ensuring converged network dramatically reduces the most efficient use of resources and energy consumption and waste, and minimising our impact on the environment.” maximises potential for re-use after the Games. The design reduces the diversity Services installed for the London 2012 of equipment needed. For example, the Games will become part of the national BT Hosted Voice platform eliminates the BT infrastructure after the Games. Next need for separate telephony gateways generation fibre access in east London, and switchboards at each venue.” Further Weymouth, and other Games venues network simplification will be achieved by will become a valuable economic legacy aggregating interconnections between for the benefit of local businesses and venues at two BT core points of presence, communities. For example, at the Olympic significantly reducing radial distances Park, Openreach will install over 19,000 between each venue. copper pairs and 3000 fibres, using 52km ©London 2012 Games

Case studyLondon 2012 Sustainability“Our managed configurationservice will allow IP-baseddevices to be automaticallyadded, managed in-life, andwithdrawn from the networkreducing intervention, error andfurther environmental waste.”Tim BodenBusiness Director for London 2012BT ©London 2012 Games of new duct. The Olympic Village will be BT is using this methodology to assess developed into 6,000 homes and other the carbon footprint of London 2012 commercial developments which will utilise communications services and to identify the infrastructure that will be left in place opportunities to reduce their impact on after the Games. In line with the zero waste climate change. LOCOG is delighted to see to landfill commitment made by the London such innovative legacy applications arising 2012 bid, BT will retain all equipment from its sustainability programme and is packaging for re-use at the end of the encouraging other partners and suppliers to Games. Any remaining waste packaging adopt a similar approach to that taken by BT. will be recycled where possible. Equipment no longer required after the Games will be recovered for refurbishment and re-use. In order to help minimise the carbon footprint Paperless billing will further reduce waste. of the communications services, BT and LOCOG teams are using conferencing services to reduce the need to travel to meetings. Climate change pioneer Meanwhile, Openreach is aiming to achieve further carbon reductions by piloting the BT is a pioneer in understanding the carbon use of electric vehicles for its engineers in footprint of complex communication Stratford and on the Olympic Park. solutions. We have built upon London 2012’s groundbreaking approach for measuring the carbon footprint of the Games and developed Responsible business a unique methodology applicable for the BT communications services infrastructure. The existing BT Sourcing with Human Dignity Subsequently, many organisations have initiative mirrors LOCOG requirements for increasingly been asking BT to help support responsible sourcing by its partners and their efforts in carbon footprint assessment suppliers. These sourcing and sustainability using this methodology. BT has already cut standards – based on the United Nations its own carbon footprint by 51 per cent Universal Declaration of Human Rights since 1997 and has set itself one of the most and International Labour Organisation aggressive corporate emissions reduction Conventions – are included as contractual targets in the world – aiming to achieve an obligations in BT’s contracts with suppliers. 80 per cent reduction in its carbon intensity BT is also registered with the Supplier Ethical by 2020. Data Exchange, a membership organisation for businesses committed to continuous improvement in responsible sourcing.

Case studyLondon 2012 Sustainability ©London 2012 Games As a London 2012 partner – BT is taking an By doing what it does best – bringing people active role in Get Set, the official London together using communications – BT is on 2012 education programme and has created track to fulfil its ambition to leave a lasting, three core programmes aimed at improving sustainable legacy beyond the London 2012 the communication skills of young people Games. David Stubbs, Head of Sustainability and the coaching skills of the adults who for LOCOG, concludes: “As a sustainability look after them. These programmes are partner BT has demonstrated clear leadership focused on promoting diversity and social in supporting our groundbreaking work to inclusion through collaboration – using develop a carbon footprinting methodology the appeal and excitement of the Games for the Games, building this into a practical to unlock talent and encourage better tool to help minimise its sector’s impact on communication amongst children and climate change. It is also leaving a legacy of teenagers (www.bt.com/2012education). community benefits through its London 2012 education programmes.”Offices worldwideThe services described in this publication are subjectto availability and may be modified from time to time.Services and equipment are provided subject to BritishTelecommunications plc’s respective standard conditions ofcontract. Nothing in this publication forms any part of anycontract. The meaning of the word partner or partnership inthis case study does not give rise to a partnership as definedin the Partnership Act 1890 or other relevant law.© British Telecommunications plc 2010.Registered office: 81 Newgate Street, London EC1A 7AJRegistered in England No: 1800000

London 2012 sustainability case study

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