BT Unified CommunicationsQuick Start Service          The BT Unified          Communications Quick Start          Service ...
About BT‟s Unified CommunicationsQuick Start Service                                                                      ...
The processStatus checklist                          BT‟s experts will describe realistic scenarios in which UC technologi...
The process                                        In each of the above categories,Level two: Quick Start                 ...
The OutcomeBusiness people today sit at the          Reduced cost – significant costheart of a network of devices and     ...
The Outcome
Status checklistThe questions in this document will           2. Opportunities                             Microsoft Windo...
Status checklist                                                               Your            Suppliers     Partners     ...
Status checklist7. Summary                              Yes                 Partially         No                          ...
Why BT?BT has a unique understanding of both traditional voice            UC is a unique combination of technologies – fix...
BT‟s track record in the provision of                                                                               What n...
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BT Unified Communications Quick Start Service


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The BT Unified Communications Quick Start Service enables organisations to cut through the confusion that surrounds the subject, and understand how they can exploit new and integrated team working technologies to dramatically improve the effectiveness of their communications. Guiding participants through a consultative, structured process, BT‟s experts introduce the benefits of unified communications and collaboration, and show where technologies can support participants‟ plans for converged IT and telecommunications.

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BT Unified Communications Quick Start Service

  1. 1. BT Unified CommunicationsQuick Start Service The BT Unified Communications Quick Start Service enables organisationsto cut through the confusion thatsurrounds the subject, and understandhow they can exploit new and integratedteam working technologies todramatically improve the effectivenessof their communications. Guidingparticipants through a consultative,structured process, BT‟s expertsintroduce the benefits of unifiedcommunications and collaboration, andshow where technologies can supportparticipants‟ plans for converged IT andtelecommunications.BT OneCommunications that unify
  2. 2. About BT‟s Unified CommunicationsQuick Start Service environment, and IT infrastructuresUnified “ migrated and rationalised into aCommunications minimal number of instances. ThisAs business communications have With unified communications, UC infrastructure can then beevolved from telephony through to workers collaborate with colleagues employed by real-timeemail, and more recently, instant to solve business problems on an communications in an organisation‟smessaging applications, the immediate basis. Unified business processes and workflows.complexity of the management task communications eliminate technology BT‟s Quick Start Servicehas grown significantly. For many silos and integrate applications to concentrates on helpingorganisations, the stovepipe provide richer functionality for organisations to make these timingimplementation of isolated technology existing desktop and communication and technology choices correctly –solutions has meant that they have applications.” reducing risk and adding significantfailed to gain maximum benefit from Forrester, November 2006 value to the organisation.their communications andcollaboration tools and Strategically, UC offers the followinginfrastructures. Deployed correctly, UC can transform compelling benefits: productivity and empower aDrawbacks of stovepipe approach workforce by taking collaboration to a Unifies teams – by breaking downto communications and new level. Implementing UC poorly barriers to communicationcollaboration planning: can saddle an organisation with yet Expands value – by enabling the another isolated island of technology. creation of business networks in Reduced productivity real-time Increased costs In developing its 21st Century Protects the business – by making it Overburdened infrastructure Network (21CN) – BT‟s new, secure easy to access corporate expertise Business delays and intelligent communications Maximises impact – by allowing the Barriers to effective working and infrastructure – BT has faced and best teams to assemble and decision making overcome the pitfalls of UC perform virtually Employee stress implementation, giving our customers access to a UC-ready infrastructure The BT Unified CommunicationsUnified communications (UC) and tremendous implementation Quick Start Service is a short anddescribes a state in which technology expertise. focused introduction to thesecan facilitate almost every type of opportunities. It includes anbusiness communication betweenalmost anyone at any time. Fuelled Exploiting Unified assessment of your company‟s readiness for UC along with aby the rapid consumer adoption of Communications planning exercise to define the scopetechnologies like instant messaging The broad goal of UC is to offer users and shape of the best deploymentand VoIP (Voice over Internet a single communications interface strategy for your organisation. ThisProtocol), UC is being promoted which can include video, voice, may include a number of initialaggressively by many vendors. The instant messaging, presence options such as an in-house pilotresult has been to create confusion awareness and collaboration. At its initiative or a study of the Return onfor corporate decision-makers core is the deployment of selected Investment (ROI) that UC could bringseeking to implement scalable UC technologies at appropriate points to your over their evolving along an organisation‟s journeyinfrastructures. towards converged IT and telecommunications. Behind the scenes, networks can be consolidated into a single IP
  3. 3. The processStatus checklist BT‟s experts will describe realistic scenarios in which UC technologies can work together to address critical customer business issues:Implementing UC can affect manybusiness functions, and so it is Originator issues: • Managing multiple devicesimportant to get a broad picture of the • Managing multiple telephone numbersstate of your infrastructure, your • Disconnected applicationsorganisational awareness of UC and • Delaysyour forward plans. Receiver issues: • Rising number of emails, instant messagesThe Quick Start Service begins with a voicemail and mobile phone callsStatus Checklist that gives BT‟s UC • Communications overloadexperts the relevant information toshape our service to your specific Mismatch between • Communications are frequently technology andneeds. From here, we can provide a business disconnected from business processQuick Start Workshop, a UC applicationsAssessment and a Proof-of-Concept, • Declining productivityas well as a comprehensive UC • Inability of users to access the right informationsolution. and people quickly • Need for IP technologies to offer greater flexibilityLevel one: Quick Start to support agile organisationsWorkshop Complexity of managing • Escalating costsWhen our UC experts have an initial disparate systems • Standardisation, consolidation and rationalisationunderstanding of your path towards of investment in existing infrastructureconverged IT andtelecommunications, BT will host an The result of the workshop is an engaging and powerful presentation, giving youinteractive workshop to highlight how invaluable feedback on the potential of UC to transform your organisation‟sa UC strategy can align with your communications capabilities. It will help you gain a better understanding of theplans. This includes a discussion of practical application of the technologies, align people‟s expectations of UC andhow existing technologies can build a business case for your future communications.combine to provide the benefits ofunified communications andcollaboration. Topics likely to bediscussed include: Voice Email Video Audio conferencing Web conferencing Instant messaging and presence Mobility File and application sharing – records management and archiving Team spaces and workgroup collaboration Implementation and migration best practice Security
  4. 4. The process In each of the above categories,Level two: Quick Start there are opportunities for ROI inAssessment hard cost-savings, productivityThe UC Quick Start Assessment benefits and business outputgives you a detailed understanding benefits. For example, UC mayof exactly what UC can deliver and reduce costs in both the ICT budgethow it can add specific value to your and the travel budget, and increaseorganisation. productivity for end users and ICT professionals. Where suchArmed with insights from the Status opportunities make sense in theChecklist and / or Workshop context of your own organisation,discussions, BT‟s experts engage our ROI statement will describewith your decision-makers to assess them in UC will benefit selectedbusiness processes and user This considered approach providescommunities. We interview key you with the information you need tostakeholders, identify where UC demonstrate the compelling financialtechnologies will have the greatest case for change across yourimpact and carefully consider the business.potential effects on people,processes and the overall structure Additional Professionalof your organisation. Building thisroadmap enables us to Servicescommunicate a strong vision of thebenefits that UC will bring to your For clients who have establishedbusiness, together with a broad that evolution towards UC isawareness of how to progress it. essential for their business, BT can provide the expertise to implement aBT‟s representatives lead you Proof-Of-Concept or detailed finalthrough the process of building an solution.ROI model that presents thefinancial case for a UC programme. The scope of this activity will varyThis helps to justify and secure according to the client requirementbudgets for business change, and can only be assessed after astrengthen relationships among thorough analysis of the businessstakeholders and foster a better objectives, such as that delivered asunderstanding of the issues faced an output of the UC Quick Startby other parts of the business. The Assessment.ROI model includes a detailedestimate of the savings that UC willbring to: The ICT organisation UC end users Business outputs
  5. 5. The OutcomeBusiness people today sit at the Reduced cost – significant costheart of a network of devices and savings can be achieved throughservices, many of which they more effective communicationstransport from location to location. management and reduced travelUC automatically delivers costsinformation about which devices and Increased client-facing time –services are available, which makes people can increase time spentthe communications landscape with customers through moremuch more efficient. By linking effective communicationsvoice, mobile and data services with managementthe desktop, users can take part in Growth of business ecosystemsalmost any kind of communication to – UC stimulates the emergence ofanyone at any time, wherever they informal business networks thatare. provide additional opportunities to expand business throughout theBT‟s Unified Communications Quick value chainStart Service will help you to identify Reduced carbon emissions –how you can leverage your plans for UC reduces the need to travel,converged IT and lowering an organisation‟s carbontelecommunications to propel your footprint and improving its greenorganisation‟s communications credentialscapabilities to an entirely new level.The benefits of these initiativesdepend on every customer‟s specific After a BT Unifiedsituation but regularly include: Communications Quick Start you will be able to: Simpler collaboration and Recognise the strategic benefits improved productivity – users UC can bring to your organisation benefit from a more controlled and Appreciate a range of technology manageable communications solutions that combine to deliver interface, allowing more effective UC today, and understand how they can help build a benefits case working and collaboration. Using and drive ROI instant messaging as an Understand how to approach the occasional alternative to mobile implementation of UC over your phones can lead to a 30% existing infrastructure reduction in costs, a 40% Assess the ROI of proposed UC reduction in traffic and a 15% initiatives to your organisation reduction in voice messages Embark upon a carefully-planned (source: Unified Communications pilot implementation of UC Applications: Uses and Benefits, technologies Sage Research, January 2006)(1) Increased responsiveness – converged voice and data facilitates a rapid response to changing business needs and seamless communication of information to all stakeholders Increased business agility – geographically dispersed team members can function more effectively as a group, and benefit (1) Source: Unified Communications from shared resources and Applications: Uses and Benefits, Sage information Research, January 2006
  6. 6. The Outcome
  7. 7. Status checklistThe questions in this document will 2. Opportunities Microsoft Windows Mobile – mobilehelp BT‟s experts to assess your Does your organisation require ongoing access to IT applications?organisation‟s ability to implement UC internal and external collaboration?  Yes  Partially  Nowith minimum risk and maximum  Yes  Partially  Noreturns. Please tick the relevant box Microsoft LiveMeeting?or provide a numeric rating as  Yes  Partially  No Does your organisation strive for deeperappropriate, and summarise your communication and collaboration withreplies in the table at the end of the Audio, web and/or video conferencing customers and partners?checklist. solutions?  Yes  Partially  No  Yes  Partially  No1. Organisational Does your organisation engage in close Cisco TelePresence?awareness partnerships or affiliations with externalIs the phrase „unified communications‟  Yes  Partially  No organisations?recognised across your organisation?  Yes  Partially  No Cisco Unified Communications Yes  Partially  No Manager? Do you have a distributed workforce?  Yes  Partially  NoDoes a member of your IT organisationspecifically own unified communications  Yes  Partially  No Cisco Unified MeetingPlace? Yes  Partially  No  Yes  Partially  No Does your organisation frequently need to train people in multiple locations?Is there a senior director with specific Cisco Unified Presence Server?responsibility for unified  Yes  Partially  No  Yes  Partially  Nocommunications? Does your organisation employ many Yes  Partially  No Cisco Unity? people who spend a lot of time on the road?  Yes  Partially  NoDoes your organisation have a clearand specific policy for the introduction of  Yes  Partially  No IBM Lotus Notes?UC?  Yes  Partially  No Do you operate in highly-competitive Yes  Partially  No market conditions? IBM Lotus QuickPlace?Have your employees installed  Yes  Partially  No  Yes  Partially  Notechnologies like instant messagingwithout official sanction from the IT Does your organisation give employee IBM Lotus Sametime?department – e.g. Yahoo, MSN or AOL? productivity and job satisfaction a high  Yes  Partially  No priority? Yes  Partially  No  Yes  Partially  No Webex?Does your senior management  Yes  Partially  Norecognise the potential benefits that UCcould bring to your organisation? 3. IT infrastructure An MPLS backbone? Have you deployed, or are you  Yes  Partially  No Yes  Partially  No considering deploying any of the following: Any other instant messaging &Has your organisation ever conducted presence solutions?an official pilot project that employs UCtechnologies? Exchange 2007 – email?  Yes  Partially  No Yes  Partially  No  Yes  Partially  No 4. Telecommunications Microsoft Live Communications ServerHave you ever assembled any cross- – instant messaging? infrastructurefunctional teams (e.g. legal, HR, Have you implemented an IP-enabledsecurity) to identify potential  Yes  Partially  No voice infrastructure?problems/opportunities that might arise  Yes  Partially  Nofrom unified communications? Microsoft Office Communications Yes  Partially  No Server? Does your organisation have an  Yes  Partially  No ongoing plan to integrate its IT and telecommunications infrastructures? Microsoft SharePoint – team  Yes  Partially  No collaboration or document management?  Yes  Partially  No
  8. 8. Status checklist Your Suppliers Partners Customers5. Communications organisationchannels and collaboration Emailtools used within yourorganisation, your suppliers, Instant messagingyour partners and your Mobile voicecustomers Fixed line voicePlease rank how widely each of thetools on the left hand column is used Click to callfor each audience - 1 being least Audio conferencingused and 5 being most used. Web conferencing Video conferencing Application sharing Presence Blogs Podcasts Teamspaces and workgroup collaborations Wikis6. Team working in your How easy is it to track down and contact colleagues and clients first time?organisation, your suppliers, Your Suppliers Partners Customersyour partners and your organisationcustomers EffortlessPlease check in the appropriate box –effortless, moderate or difficult. Moderate Difficult How easy is it to find information you share regularly in a team and be confident you have the latest version? Your Suppliers Partners Customers organisation Effortless Moderate Difficult How easy is it to set up and conduct ad-hoc conference calls? Your Suppliers Partners Customers organisation Effortless Moderate Difficult
  9. 9. Status checklist7. Summary Yes Partially No Subtotal Subtotal Subtotal1. Organisational awareness2. Opportunities3. IT infrastructure4. Telecommunicationsinfrastructure5. Communications channels Top ranked Second ranked Third rankedYour organisationYour suppliersYour partnersYour customers6. Team working # of „effortless‟ # of „moderate‟ # of „difficult‟Your organisationYour suppliersYour partnersYour customers
  10. 10. Why BT?BT has a unique understanding of both traditional voice UC is a unique combination of technologies – fixednetworks and modern digital communications – two domains telephony, mobile infrastructure and information technology.critical for UC success. Scalable from local networks to BT is the only company that possesses the rightglobal enterprises, BT‟s solutions enable customers to start combination of skills, services, experience and infrastructureon a very small scale and gradually increase their to deliver a complete, industrial-strength UC vision.commitment and integration as their experience grows. As stwe build our 21 Century Network, UC is beginning to shape Through its diverse technology heritage, BT‟s 21st Centurythe way BT itself actually does business – joining up a Network draws these strands together – networkmultitude of communications channels into a single, flexible infrastructure, mobility and communications andmedium that lets users choose how they interact with it. collaboration. Customers everywhere stand to benefit from the realisation of a vision of a converged, multimedia worldBT‟s technologies and expertise can validate a customer‟s where customers can access any communications service,infrastructure across the local and wide areas and into the from any device, anywhere in the world – at broadbanddata centre and IT environments. They can pinpoint issues speed.within that end-to-end infrastructure and deploy fixes toensure it is UC-ready. Able to deliver a seamless serviceacross both the IT and telecommunications environments,BT offers guaranteed service levels under the promise of asingle service level agreement from the application to thewires. Integration of IT, fixed and mobile infrastructure A network embedded with unified communications applications Information sharing and collaboration when in and out of the office
  11. 11. BT‟s track record in the provision of What next? About the BT Quickmessaging, telephony andconference services extends over a Start series We can take you through the benefits BT‟s Quick Starts are concise, and implications that would directlyperiod of 16 years, serving a range of service-led engagements focused on affect your organisation. In addition,global customers: key services and technologies that we can help to build tangible BT Manages more than 25 million are of critical importance to examples that are more valuable to email messages each day, and over organisations within the digital your business stakeholders. 1.5 million customer email accounts networked economy. These services Contact your BT Account Manager to BT occupies a leader slot in and technologies combine to form a arrange a meeting and discuss Gartner‟s Magic Quadrant for wider infrastructure model, each collaborative working in more detail. networked IT services representing significant advances and We support over 6,000 audio long-term efficiency for the conferences every day – more than organisation deploying them. two million minutes a day We support over 1,000 video Quick Starts can be used as an conferences each week integral part within an organisation‟s development roadmap. They enable BT provides messaging technology customers to assess, test, plan and to over 250 customers for in-house establish the validity of each service deployment or technology in manageable parts. BT is Europe‟s largest conferencing Each is formed of defined stages with business with over 12,000 ports clear outcomes and will provide the BT hosts and manages Microsoft‟s necessary information, not only for EMEA LiveMeeting Web the technical aspects of deployment, conferencing platform but also for the commercial BT has key partner relationships justification of infrastructure, network with industry-leaders like Microsoft, or other changes. Cisco, IBM and Nortel BT is deploying the world-leading st 21 century network which is transforming communications across the globeOffices worldwideThe services described in this publication are subject to availabilityand may be modified from time to time. Services and equipmentare provided subject to British Telecommunications plc’srespective standard conditions of contract. Nothing in thispublication forms any part of any contract.British Telecommunications plc 2011.Registered office: 81 Newgate Street, London EC1A 7AJRegistered in England No: 1800000