Apples core product lines are the iPad, iphone, iPod music player, andMacintosh computer line-up.
FOUNDERSFounders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976, with the release of the Apple I, and incorporated the company on January 3, 1977, in Cupertino, California. For more than two decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but it faced rocky sales and low market share during the 1990s.
With the introduction of the successful iPod music player in 2001, Apple established it self as aleader in the consumer electronics industry, dropping "Computer" from its name. The company isnow also known for its iOS range of products that began with the iPhone, iPod Touch and now iPad.
IBOOKThe iBook is a line of laptop computers soldby Apple Computer from 1999 to 2006. The linetargeted the consumer and education markets,with lower specifications and prices thanthe PowerBook, Apples higher-end line of laptopcomputers.The design was clearly influenced by Applesconsumer desktop, the iMac. In fact, the marketingslogan was "iMac to go". The clamshell design alsoechoed the eMate 300. Apple continued its trendof using transparent colored plastics for the shell,and releasing a product in multiple colors. Like theiMac, the iBook G3 had a PowerPC G3 CPU, andno legacy Apple interfaces.Apple debuted the next-generation iBook G3 at apress conference in Cupertino, California on May 1,2001. The previous bold colors and bulky form-factor were abandoned, as was the handle, thelatchless design and the additional powerconnectors on the bottom surface.
MACBOOKThe MacBook is a brand of Macintosh notebookcomputers manufactured by Apple Inc. from 2006to 2011. It replaced the iBook series and 12-inchPowerBook series of notebooks as a part ofthe Apple–Intel transition. Positioned as the low endof the MacBook family, the Apple MacBook wasaimed at the consumer and education markets. Itwas the best-selling Macintosh in history, andaccording to the sales-research organization NPDGroup in October 2008, the mid-range model ofthe MacBook was the single best-selling laptop ofany brand in US retail stores for the preceding fivemonths.
MACBOOK PROThe MacBook Pro is a line of Macintosh portablecomputers introduced in January 2006 by AppleInc., and now in its third generation. Replacingthe PowerBook G4, the MacBook Pro was thesecond model, after the iMac, to be announced inthe Apple–Intel transition. It is also the high-endmodel of the MacBook family and is currentlyproduced with 13- and 15-inch screens. MACBOOK AIRThe MacBook Air family is a line of ultraportableMacintosh notebook computers created by Apple Inc. Designed to balance performance, a full-sized laptop keyboard design and amachined aluminium casing with extremely lowweight and thickness, they are available in 11.6" and13.3" designs and a range of specifications, allcurrently using SSD storage and Intel CPUs. In Applesproduct range, they occupy a position betweenthe tablet computer iPad and iPod touch linesrunning iOS and the thicker and higher-performanceMacbook Pro laptops, and inspired a competingrange of Ultrabook computers produced by otherPC manufacturers.
IMACThe iMac is a range of all-in-one Macintoshdesktop computers designed and built byApple Inc.. It has been the primary part of Applesconsumer desktop offerings since its introduction in1998, and has evolved through six distinct forms.Apple declared the i in iMac to stand for "Internet";it also represented the products focus as apersonal device (i for "individual").
ORIGINSIn April 2003 at the "D: All Things Digital" executiveconference, Jobs expressed his belief that tablet PCsand traditional PDAs were not good choices as high-demand markets for Apple to enter, despite manyrequests made to him that Apple create another PDA. Hedid believe that cell phones were going to becomeimportant devices for portable information access, andthat what cell phones needed to have wasexcellent synchronization software. At the time, instead offocusing on a follow-up to their Newton PDA, Jobs hadApple put its energies into the iPod, andthe iTunes software (which can be used to synchronizecontent with iPod devices), released January 2001.
On September 7, 2005, Apple and Motorolareleased the ROKR E1, the first mobile phone touse iTunes. Jobs was unhappy with the ROKR,feeling that having to compromise with a non-Apple designer (Motorola) prevented Apple fromdesigning the phone they wanted to make. InSeptember 2006, Apple discontinued support forthe ROKR and released a version of iTunes thatincluded references to an as-yet unknown mobilephone that could display pictures and video.
Development of what was to become the iPhonebegan in 2004, when Apple started to gather a teamof 1000 employees to work on the highly confidential"Project Purple". Apple CEO Steve Jobs steered theoriginal focus away from a tablet, like the iPad, andtowards a phone. Apple created the device during asecretive collaboration with AT&T Mobility—CingularWireless at the time—at an estimated developmentcost of US$150 million over thirty months.On January 9, 2007 Steve Jobs announced the iPhoneat the Macworld convention, receiving substantialmedia attention, and that it would be released laterthat year. On 29th of June 2007 the first iPhone wasreleased.
IPHONE CLASSICThe iPhone was released on June 29, 2007 in theUnited StatesApple sold the one millionth iPhone five days later,or 74 days after the release. After receiving"hundreds of emails...upset" about the price drop,Apple gave store credit to early adopters.A 16 GB model was released on February 5, 2008Apple announced the iPhone 3G, which beganshipping July 11. The original iPhone wasdiscontinued at that time; total sales volume cameto 6,124,000 units
IPHONE 3Gwas introduced on June 9, 2008 at the WWDC 2008 at theMoscone Center in San Francisco, United States.The iPhone 3G was internally similar to its predecessor, butincluded several new hardware features, such as AssistedGPS, 3G data and tri-band UMTS/HSDPA. The device alsobenefited from software improvements introduced withiPhone OS 2.0, which was launched at the same time. As wellas other features (including Push email and turn-by-turnnavigation), this new operating system introduced the AppStore—Apples new distribution platform for third-partyapplications.
IPHONE 3GSThe iPhone 3GS was made available for pre-order on June 8,2009 and released on June 19 in Canada, the United States,and 7 European countries, and on June 26 in Australia andthe United Kingdom. Within the first weekend of its release,over one million iPhone 3GSs were sold, and August 2010saw the release of the iPhone 3G[S] internationally.The new features of the iPhone 3G[S] are mainly internalchanges regarding speed, for which the "S" in "iPhone 3GS"stands. Though in addition to the upgrades mainly regardingperformance, various software features were also introducedexclusive to the iPhone 3GS. All of the exclusive featureswere incorporated into the iPhone 4.
IPHONE 4The iPhone 4 is a touchscreen 3G smartphone developed byApple Inc. It is the fourth generation iPhone, and successor tothe iPhone 3GS. It is particularly marketed for video calling(marketed by Apple as FaceTime), consumption of media such asbooks and periodicals, movies, music, and games, and forgeneral web and e-mail access. It was announced on June 7,2010, at the WWDC 2010 held at the Moscone Center, SanFrancisco and was released on June 24, 2010, in the UnitedStates, the United Kingdom, France, Germany and Japan.The iPhone 4 runs Apples iOS 4 operating system.The most noticeable difference between the iPhone 4 and itspredecessors is the new design, which incorporates anuninsulated stainless steel frame that acts as the devicesantenna. The internal components of the device are situatedbetween two panels of chemically strengthened aluminosilicateglass. It has an Apple A4 processor and 512 MB of eDRAM,twice that of its predecessor and four times that of the originaliPhone. Its 3.5-inch (89 mm) LED backlit liquid crystal displaywith a 960×640 pixel resolution is marketed as the "Retinadisplay".
IPHONE 4SIt became available for pre-order on October 7, 2011 in seveninitial countries (United States, Canada, Australia, UnitedKingdom, France, Germany and Japan) with the first deliverydate set for October 14, 2011, and available on that same dayfor direct in-store sales in those countries. It was released in22 more countriese phone retains the exterior design of its predecessor, buthosts improved hardware specifications and softwareupdates. It added a voice recognition system known as Sirifrom which the "4S" designator came, and a cloud storageservice named iCloud. Some of the devices functions may bevoice-controlled through Siri. sales started on November 11,2011. The Associated Press said that AT&T described earlyiPhone 4S demand as "extraordinary". Reception to theiPhone 4S was generally favorable. Reviewers noted Siri, thenew camera, and processing speeds as significant advantagesover the prior model. Four million units of the iPhone 4S weresold in the first three days of release.
IPADApple cofounder Steve Jobs said in a 1983speech that his companysstrategy is really simple. What we want to do is wewant to put an incredibly great computer in a bookthat you can carry around with you and learn howto use in 20 minutes ... And we really want to do itwith a radio link in it so you don’t have to hook upto anything and you’re in communication with allof these larger databases and other computers.Apples first tablet computer wasthe Newton MessagePad 100 introduced in 1993, 100which led to the creation of the ARM6processorcore with Acorn Computers. Apple also developeda prototype PowerBook Duo-based tablet,the PenLite, but decided not to sell it in order toavoid hurting MessagePad sales. Apple releasedseveral more Newton-based PDAs; the final one,theMessagePad 2100, was discontinued in 1998. 2100
By late 2009, the iPads release had been rumoredfor several years. Such speculation mostly talkedabout "Apples tablet"; specific namesincludediTablet and iSlate. The actual name isreportedly a homage to the Star Trek PADD afictional device very similar in appearance to theiPad. The iPad was announced on January 27,2010, by Jobs at an Apple press conference at2010the Yerba Buena Center for the Arts in SanFrancisco.Jobs later said that Apple began developing theiPad before the iPhone,but temporarily shelved theeffort upon realizing that its ideas would work just aswell in a mobile phone. The iPads internalcodename was K48, which was revealed in thecourt case surrounding leaking of iPad informationbefore launch.
IPAD 1Apple began taking pre-orders for the iPad fromU.S. customers on March 12, 2010.300,000 iPads were sold on their first day ofavailability. By May 3, 2010, Apple had sold a millionavailabilityiPads, this was in half the time it took Apple to sellthe same number of original iPhones. After passingthe one million mark they continued selling rapidlyreaching 3 million sales after 80 days. During theOctober 18, 2010, Financial Conference Call, SteveJobs announced that Apple had sold more iPadsthan Macs for the fiscal quarter. In total, Apple soldmore than 15 million first-generation iPads prior tothe launch of the iPad 2. —selling more than allother tablet PCs combined since the iPads release.and reaching 75% of tablet PC sales at the end of2010.
IPAD 2,3,4Jobs unveiled the iPad 2 at a March 2, 2011, press 2011conference. About 33% thinner than its predecessor and 15%lighter, the iPad 2 has a better processor, a dual core AppleA5 that Apple says is twice as fast as its predecessor for CPUoperations and up to nine times as fast for GPU operations.The iPad 2 includes front and back cameras that support theFaceTime video calling application, as well as a three-axisgyroscope. It retains the originals 10-hour battery life and hasa similar pricing scheme.The successor to the iPad 2 was unveiled on March 7, 2012 byApple CEO Tim Cook at the Yerba Buena Center for the Arts.The new iPad sports the new dual core A5X processor withquad-core graphics, and a Retina Display with a resolution of2,048 by 1,536 pixels this is over 50 percent more pixels than astandard 1,920 by 1,080 high definition TV screen. As withprevious iPads, there are two models, in this case a Wi-Fi onlymodel and a Wi-Fi + Cellular model.On October 23 2012, Apple announced a new version of the 2012iPad. The new hardware includes an A6X processor, HDFaceTime camera, improved LTE compatibility. It also includesthe new Lightning cable. It will be available in the samestorage increments and pricing structure as the ThirdGeneration iPad in November 2012
IPAD MINIOn October 23 2012, Apple announced a smallerversion of the iPad. With a screen measuring 7.9inches, it is aimed at the emerging sector of smallertablets such as the Kindle Fire. The hardware of thenew iPad Mini is similar to the iPad 2, with a 1024 by768 pixel resolution screen, and with a dual core A5processor, but 53% lighter and 7.2mm thick. It isscheduled to be released on November 2, in 16GB,32GB, and 64GB capacities. There are both WiFiand 4G versions.