Myths & Facts about Google PageRank

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This presentation looks at some of the myths and facts about Google Page Rank. It asks the question of whether PageRank is a useful metric, and where is the best place to share my content? Don't be confused by thinking PageRank is the same as your search results. Because it's not. Read the presentation to find out more about this fascinating topic.

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Myths & Facts about Google PageRank

  1. 1. www.claireodactyldigitalmarketing.co.uk “I just want to rank, dammit!” Myths & Facts about Google PageRank … and why it's not a good goal to have.
  2. 2. www.claireodactyldigitalmarketing.co.uk Google PageRank is an algorithm that tells you how good and trustworthy a site is.
  3. 3. www.claireodactyldigitalmarketing.co.uk Google Page Rank is not just search results, though the two are related.
  4. 4. www.claireodactyldigitalmarketing.co.uk Google PageRank does not automatically change when your traffic changes. PageRank is manually updated by Google.
  5. 5. www.claireodactyldigitalmarketing.co.uk The last PageRank update was February 2013. Nobody knows when the next one will occur.
  6. 6. www.claireodactyldigitalmarketing.co.uk Google search results are different for different people. Results depend now on your device, your location, your browser...
  7. 7. www.claireodactyldigitalmarketing.co.uk So even if you do have great keyword optimisation, how are you going to test it?
  8. 8. www.claireodactyldigitalmarketing.co.uk If you're posting to Facebook thinking it is helping your rank, think again. Google+ indexes and crawls sites instantly. Twitter & Facebook hide link data from Google.
  9. 9. www.claireodactyldigitalmarketing.co.uk All of these are great reasons for you to have excellent content, that is easy to use on every device, and every browser.
  10. 10. www.claireodactyldigitalmarketing.co.uk This means that if you only optimise mobile for location, you're losing heaps of traffic. Make every single item useable on a small screen.
  11. 11. www.claireodactyldigitalmarketing.co.uk Back to PageRank... so is it a useful metric?
  12. 12. www.claireodactyldigitalmarketing.co.uk No. Focus on your conversion goals instead.
  13. 13. www.claireodactyldigitalmarketing.co.uk You can have the best PageRank in the world, but if your website doesn't convert visitors, it's not functioning properly.
  14. 14. www.claireodactyldigitalmarketing.co.uk Get more information about this and more at www.claireodactyldigitalmarketing.co.uk Or email us: claire@claireodactyldm.co.uk

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