The Realities of Social Media
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The Realities of Social Media

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The reality of social media is that social media is here to stay. There are many out there that suggest that traditional media is dead. This is wishful thinking on behalf of overnight self proclaimed ...

The reality of social media is that social media is here to stay. There are many out there that suggest that traditional media is dead. This is wishful thinking on behalf of overnight self proclaimed social media gurus. Traditional media can still be a viable and successful medium, but leveraging social media can make your traditional media . For more information about leveraging social media to enhance your traditional media efforts, please contact me at josh.fleming (@) lessingflynn.com

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  • Launched with Help Wanted Print ads
  • The Iowa Lottery wasinterested in creating a blog to give lottery playersan inside look at the IowaLottery and drive people to retail to purchase scratch tickets
  • The Iowa Lottery wasinterested in creating a blog to give lottery playersan inside look at the IowaLottery and drive people to retail to purchase scratch tickets

The Realities of Social Media The Realities of Social Media Presentation Transcript

  • THE REALITIES OF
    SOCIAL MEDIA
    JOSH FLEMNG, “AD MAVERICK”
  • Live Tweeters:
    #NEPRSA
    Find Me:
    @AdMavericks
  • JOSH FLEMING
    Josh Fleming, “Ad Maverick”
    Director Interactive Strategy, Social Media
    Oh, The Places I’ve Been
    View slide
  • The Ad Mavericks Story
    • 30,000 Views First 14 Months View slide
    • 250 Blog Posts
    • Five New Clients
    • Growth With Current Clients
  • PR Has Changed
  • The Social Media Guru
  • TELEVISON IS DEAD
  • PRINT IS DEAD
  • OUTDOOR IS DEAD
  • TRADITIONAL IS DEAD
  • To much Death Talk
  • Traditional Media?
  • How Do We Make Traditional Work Harder?
    Leverage Social Media
  • Global Example
  • National Example
  • Political Example
  • Political Example
  • PR Example
  • PR Case Study
  • PR Case Study
  • PR Case Study
    A strategy was developed to drive traffic to
    the blog using core social media tools.
  • PR Case Study
    Twitter Stats:
    1,500+ Followers
    2,200+ Tweets
  • PR Case Study
    Facebook Stats:
    1,900+ Fans
    600+ Wall Posts
  • PR Case Study
    YouTube Stats:
    70+ Videos
    21,000 Videos Watched
    9,500 Channel Views
  • PR Case Study
    “The Iowa Lottery has only 50 fans on Facebook, I wonder how much tax payer $$ are going to this futile effort?”
    – Some guy on Twitter
  • Agriculture Example
    YouTube Stats:
    3,017 views in first 30 days
    1,100 channel views
    16,000 videos watched
    Led to an increase on Vermeer.com of 10% more traffic
  • Summary & Questions