Giving a Facelift to a 100-Year-Old Brand Through Social Media

30 Seconds About Me

30 More Seconds About MeBusiness / Client Experience

2008 Business RealitiesDemise of traditional mediaClient budget cutsInteractive opportunities on the riseWTF is social media?

So what do you know about Lessing- Flynn?

“Don’t hear much”“They’re old”“Don’t hear anything bad”“They’re survivors”“Who?”

A Brief Look at a Long HistoryFounded in 1907 by Paul Lessing102 Years old!3rd Oldest Ad Agency in U.S.

Founded in 1907 by Paul Lessing

102 Years old!

3rd Oldest Ad Agency in U.S.

A Brief Look at a Long History

Two constant truths over 100 yearsLessing-Flynn helps brands tell their storyAt Lessing-Flynn, it’s all about the people you work with

At Lessing-Flynn, it’s

How do we tell that story online?

Web site – The Internal sellWe need a new Web site that:Tells the same story in a new wayEmphasizes the professionals who work at Lessing-Flynn

Social Media - The Internal Sell

Practicing what we preachIf we’re going to sell interactive and social media, we have to practice what we preach!

Social Media StrategyGenerate content that offers strong opinions about marketing in an effort to: Further communications with our clients Reach new business prospectsBe a participating voice in the industryImprove brand awareness Increase site traffic

Results of Social Media(since launch Jan 2009)

SyndicationResults of Social Media(since launch Jan 2009)

Results of Social Media(since launch Jan 2009)RankingsTop 1% of all blogs 100 Fastest growing blogs

100 Fastest growing blogs

Results of Social Media(since launch Jan 2009)First ten months:20,000 plus blog views155 posts 200 plus comments2000 people per month

Results of Social Media(since launch Jan 2009)Search Rankings:“Des Moines Ad Agency” 2nd listing after “Super Pages”“Iowa Social Media”1st and 2nd listings

Results of Social Media(since launch Jan 2009)Bottom line“I found you through this blog…” has generated:Ten New Business MeetingsFour New PAYING Clients!

Web Traffic Results(since launch of social media Jan 2009)Traffic to Web siteSite Visits+80%Page Views+33%Time on site+1:24

What’s Next?StrategyFoundationExecutionContent Development SupportAnalysis ROI

Questions and Discussion