How To Use Youtube To Market Your Business
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How To Use Youtube To Market Your Business

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Youtube is the number 2 search engine in the world. That's something that a lot of people say. However, how do we actually go about using this to grow our blogs, businesses and brands? ...

Youtube is the number 2 search engine in the world. That's something that a lot of people say. However, how do we actually go about using this to grow our blogs, businesses and brands?

This is a talk I did at Digital Colab in San Diego, where I showed in detail how I built my Biology blog and business using youtube. I provide the exact strategies I used so that you can use similar strategies to take your business to the next level.

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    How To Use Youtube To Market Your Business How To Use Youtube To Market Your Business Presentation Transcript

    • How To Use Youtube To Market Your Business www.becomeablogger.com @LeslieSamuel
    • How blood flows through the heart
    • How blood flows through the heart
    • Do You Have A Message To Share?
    • We Are ALL Visual Learners
    • The Benefits #2 Search Engine
    • Your Ideal Target Person
    • What Problem? How will you help? Be CLEAR and then 
 make videos
    • Your Unique Value Proposition
    • Sweet Spot: 3 - 5 minutes
    • How Much To Cover
    • Should You Type A Script?
    • General Outline Tell them what you’re going to tell them Tell it to them Tell them what you told them
    • Your Email List
    • Screencasts vs. On-Camera
    • Software/Equipment for Screencasts Presentation Software Keynote (Mac) Powerpoint (Mac/PC) OpenOffice (Mac/PC)
    • Software/Equipment for Screencasts Looking Good Nice pictures canstockphoto.com commons.wikimedia.org moreguefile.com Take pictures Not a lot of text
    • Software/Equipment for Screencasts Wacom Pen & Tablet Writing on screen Screen Recoding Software Screenflow (Mac) Camtasia (Mac/PC) Camstudio (PC only - FREE)
    • Equipment for On-Camera Decent Camera Smartphone DSLR Camcorder Webcam IMPORTANT: Mic input
    • Equipment for On-Camera
    • Miscellaneous Equipment Audio Lapel/Lavalier mic - on camera Audio-Technica ATR-3350 ($19.49) Sennheiser EW 112P G3-A ($629.95) USB mic - screencasts
    • Software for Editing Screenflow (Mac) iMovie (Mac) Camtasia (PC/Mac) Sony Vegas (PC)
    • 74% of people suffer from speech anxiety - NIMH 2013
    • The Normal Factor
    • Tips For Being Awesome
    • Relax Before Recording Your Videos
    • Create ANOTHER Video
    • Don’t Worry About Who’s Watching
    • Look DIRECTLY Into Camera
    • Watch And Learn
    • Our Friend Google CAN’T READ VIDEO Search Engine Optimization
    • Bad Example
    • Good Example
    • Keywords Important for relevance Important for suggested videos I.e. Action potential, nerve impulse, 
 depolarization, repolarization, 
 Interactive Biology
    • What You Need To Know About The Big G. Google can’t read video Focuses on TEXT Google has the power to send you LOTS of TRAFFIC
    • How To Leverage Your Videos
    • Q&A www.becomeablogger.com @LeslieSamuel