Session2 pl online_course_26_may2011- final

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Session2 pl online_course_26_may2011- final

  1. 1. Write Great Web Content:Plain Language in Action Session 2: May 26, 2011
  2. 2. Course topics for Session 2• Part 1: Review topics and homework from Session 1• Part 2: Write content that is appropriate for intended users• Part 3: In-course assignment: Write a bite, a snack, and a meal• Part 4: Discuss in-course assignment• Part 5: Session 2 wrap-up• Part 6: Session 2 homework – writing assignment and reading assignment ©E-WRITE, 2011 - Session 2 2
  3. 3. Course topics for Session 2• Part 1: Review topics and homework from Session 1• Part 2: Write content that is appropriate for intended users• Part 3: In-course assignment: Write a bite, a snack, and a meal• Part 4: Discuss in-course assignment• Part 5: Session 2 wrap-up• Part 6: Session 2 homework – writing assignment and reading assignment ©E-WRITE, 2011 - Session 2 3
  4. 4. Part 1: Review topics and homeworkfrom Session 1Session 1 topics:• What is plain language?• How to write task-oriented web contentSession 1 reading homework:• Chapter 2, “People! People! People!”Session 1 writing homework:• Rewrite a task page at your own site or use HHS’s “How to Request Information” page ©E-WRITE, 2011 - Session 2 4
  5. 5. Part 1: Review Session 1 reading homework– Chapter 2, “People! People! People!”• Find a page or a section in the chapter that was meaningful to you• What assumptions do you make about your users?• What facts do you know about them?• Would you consider developing personas for your users? Have you done this already? ©E-WRITE, 2011 - Session 2 5
  6. 6. Part 1: Review participants’ homeworkfrom Session 1• Andrea Sigritz’s redo of the HowTo.gov TOS page• Lucy Walker’s redo of the Texas Council for Developmental Disabilities RFP page• Diane Slagle’s redo of UCSD’s Student Health Services page’s “Basic Care” content ©E-WRITE, 2011 - Session 2 6
  7. 7. Course topics for Session 2• Part 1: Review topics and homework from Session 1• Part 2: Write content that is appropriate for intended users• Part 3: In-course assignment: Write a bite, a snack, and a meal• Part 4: Discuss in-course assignment• Part 5: Session 2 wrap-up• Part 6: Session 2 homework – writing assignment and reading assignment ©E-WRITE, 2011 - Session 2 7
  8. 8. Part 2: Write content that isappropriate for intended usersDiscuss:• Who are your intended users? (Describe by role, group, or title)• How do they differ from each other?• How is writing content for them challenging?• How have you tailored your content to meet your users’ needs? ©E-WRITE, 2011 - Session 2 8
  9. 9. Case study in writing content that’sappropriate for intended users ©E-WRITE, 2011 - Session 2 9
  10. 10. Five guidelines for writing content that’sappropriate for intended users1. Match the content’s technical complexity to the users’ level.2. Help users find the content that’s targeted to them.3. Link to glossary, illustration, screenshot, demo, list of abbreviations, etc.4. Be the intended users’ advocate when discussing content with your SMEs.5. Write a bite, a snack, and a meal. ©E-WRITE, 2011 - Session 2 10
  11. 11. Case study: Content for the generalpublic ©E-WRITE, 2011 - Session 2 11
  12. 12. Case study: Content for healthdepartments ©E-WRITE, 2011 - Session 2 12
  13. 13. Case study: Content for healthcareprofessionals ©E-WRITE, 2011 - Session 2 13
  14. 14. Match the content’s technicalcomplexity to the users’ level ©E-WRITE, 2011 - Session 2 14
  15. 15. Help users find the content that’stargeted to them ©E-WRITE, 2011 - Session 2 15
  16. 16. Help users find the content that’stargeted to them ©E-WRITE, 2011 - Session 2 16
  17. 17. Link to glossary, illustration, screenshot,demo, list of abbreviations, etc.• Discuss: Find five ways EIA provides content appropriate for a range of users ©E-WRITE, 2011 - Session 2 17
  18. 18. Be the intended users’ advocate whendiscussing content with your SMEs ©E-WRITE, 2011 - Session 2 18
  19. 19. Write a bite, a snack, and a mealHow content-hungry is How much content doesthe reader? the web writer provide?• Bite Message-oriented heading• Snack Brief summary, “executive summary”• Meal ©E-WRITE, 2011 - Session 2 19
  20. 20. Sample bites, snacks, and meals ©E-WRITE, 2011 - Session 2 20
  21. 21. Sample bites, snacks, and meals ©E-WRITE, 2011 - Session 2 21
  22. 22. Sample bites, snacks, and meals ©E-WRITE, 2011 - Session 2 22
  23. 23. These bites and snacks need work ©E-WRITE, 2011 - Session 2 23
  24. 24. These bites and snacks need work ©E-WRITE, 2011 - Session 2 24
  25. 25. Course topics for Session 2• Part 1: Review topics and homework from Session 1• Part 2: Write content that is appropriate for intended users• Part 3: In-course assignment: Write a bite, a snack, and a meal• Part 4: Discuss in-course assignment• Part 5: Session 2 wrap-up• Part 6: Session 2 homework – writing assignment and reading assignment ©E-WRITE, 2011 - Session 2 25
  26. 26. Part 3: In-course assignment:Write a bite, and a snack for this meal ©E-WRITE, 2011 - Session 2 26
  27. 27. Course topics for Session 2• Part 1: Review topics and homework from Session 1• Part 2: Write content that is appropriate for intended users• Part 3: In-course assignment: Write a bite, a snack, and a meal• Part 4: Discuss in-course assignment• Part 5: Session 2 wrap-up• Part 6: Session 2 homework – writing assignment and reading assignment ©E-WRITE, 2011 - Session 2 27
  28. 28. Course topics for Session 2• Part 1: Review topics and homework from Session 1• Part 2: Write content that is appropriate for intended users• Part 3: In-course assignment: Write a bite, a snack, and a meal• Part 4: Discuss in-course assignment• Part 5: Session 2 wrap-up• Part 6: Session 2 homework – writing assignment and reading assignment ©E-WRITE, 2011 - Session 2 28
  29. 29. Part 5: Session 2 wrap-up• Questions?• Web pages to look at again?• Review the five guidelines for writing content that’s appropriate for intended users?• Review the bite, snack, and meal approach? ©E-WRITE, 2011 - Session 2 29
  30. 30. Course topics for Session 2• Part 1: Review topics and homework from Session 1• Part 2: Write content that is appropriate for intended users• Part 3: In-course assignment: Write a bite, a snack, and a meal• Part 4: Discuss in-course assignment• Part 5: Session 2 wrap-up• Part 6: Session 2 homework – writing assignment and reading assignment ©E-WRITE, 2011 - Session 2 30
  31. 31. Part 6: Writing and readinghomework for Session 2By Tuesday, May 31:• Write a bite and a snackRead• Chapter 6, “Focusing on Your Essential Messages” ©E-WRITE, 2011 - Session 2 31
  32. 32. Resource ©E-WRITE, 2011 - Session 2 32
  33. 33. Evaluation ©E-WRITE, 2011 - Session 2 33

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