E-WRITE - Repurpose web content for social media - 17 mar2013

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March 19, 2013
Association Media and Publishing

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  • http://www.ala.org/acrl/aboutacrl/directoryofleadership/sections/is/iswebsite/projpubs/mentoring/bibliography “ The Instruction Section of the Association of College and Research Libraries enhances the ability of academic and research librarians to advance learning, teaching and research with respect to information literacy in higher education.”
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Transcript

  • 1. Feeding the Content Monster:How to Repurpose YourAssociations Web Content forUse in Social Media Leslie O’Flahavan, E-WRITE @LeslieO Association Media & Publishing March 19, 2013
  • 2. Content monster wannabe © E-WRITE 2013 2
  • 3. Content monster wannabe © E-WRITE 2013 3
  • 4. Content monster © E-WRITE 2013 4
  • 5. Topics for today’s workshop1. Reuse web content as the source material for social media messages2. Use your web content to produce evergreen social media messages3. Write H1 headings so you can use them in social media4. Know which types of web content do not make good social media messages © E-WRITE 2013 5
  • 6. Part 1: Reuse web content asthe source material for socialmedia messages © E-WRITE 2013 6
  • 7. Reuse web content for social mediamessages: The Old Familiars• Press release• Article• Publication• Event• Report © E-WRITE 2013 7
  • 8. The Old Familiars: Press Release © E-WRITE 2013 8
  • 9. The Old Familiars: Article © E-WRITE 2013 9
  • 10. The Old Familiars: Publication © E-WRITE 2013 10
  • 11. The Old Familiars: Event © E-WRITE 2013 11
  • 12. The Old Familiars: Report © E-WRITE 2013 12
  • 13. Part 2: Use your web contentto produce evergreen socialmedia messages © E-WRITE 2013 13
  • 14. Nose-to-Tail:The Whole [Content] Movement © E-WRITE 2013 14
  • 15. Search your web content for evergreen socialmedia messages: Four New Candidates1. “We’ve said it before, but today it’s in the New York Times”2. “Hey kids, want to see the Parent Handbook?”3. “Good stuff, good stuff. You might want to take a look at this”4. “We know it’s old content, but it’s still interesting” © E-WRITE 2013 15
  • 16. 1. “We’ve said it before, but today it’s in theNew York Times” © E-WRITE 2013 16
  • 17. 2. “Hey kids, want to see the ParentHandbook?” © E-WRITE 2013 17
  • 18. 3. “Good stuff, good stuff. You mightwant to take a look at this” © E-WRITE 2013 18
  • 19. 4. “We know it’s old content, but it’s stillinteresting” © E-WRITE 2013 19
  • 20. 4. “We know it’s old content, but it’sstill interesting” © E-WRITE 2013 20
  • 21. Part 3: Write H1 headings soyou can use them in socialmedia © E-WRITE 2013 21
  • 22. Reuse made easy: A good heading for webcontent often equals a good social media mesage © E-WRITE 2013 22
  • 23. A good web content heading = goodsocial media message © E-WRITE 2013 23
  • 24. Revise this heading so it can be reusedfor Facebook or Twitter © E-WRITE 2013 24
  • 25. Part 4: Know which types ofweb content do not makegood social media messages © E-WRITE 2013 25
  • 26. These types of web content do notmake good social media messages• Organization-focused content• Obligatory content• Tiresome content• Mechanically archived content © E-WRITE 2013 26
  • 27. Organization-focused content doesn’tmake good social media messages © E-WRITE 2013 27
  • 28. Obligatory content doesn’t make goodsocial media messages © E-WRITE 2013 28
  • 29. Tiresome content doesn’t makegood social media messages (duh) © E-WRITE 2013 29
  • 30. Mechanically archived content doesn’tmake good social media messages © E-WRITE 2013 30
  • 31. Questions? Comments?Contact info: Leslie O’Flahavan, E-WRITE Leslie@ewriteonline.com 301-989-9583 www.ewriteonline.com @LeslieO www.linkedin.com/in/leslieoflahavan © E-WRITE 2013 31
  • 32. Resources• PPT for today’s sessionGo to ewriteonline.com > Whitepapers• Download “Guide to Writing for Social Media” Go to ewriteonline.com > Whitepapers © E-WRITE 2013 32