0
Feeding the Content Monster:How to Repurpose YourAssociations Web Content forUse in Social Media  Leslie O’Flahavan, E-WRI...
Content monster wannabe           © E-WRITE 2013   2
Content monster wannabe           © E-WRITE 2013   3
Content monster            © E-WRITE 2013   4
Topics for today’s workshop1. Reuse web content as the source   material for social media messages2. Use your web content ...
Part 1: Reuse web content asthe source material for socialmedia messages            © E-WRITE 2013       6
Reuse web content for social mediamessages: The Old Familiars•   Press release•   Article•   Publication•   Event•   Repor...
The Old Familiars: Press Release             © E-WRITE 2013    8
The Old Familiars: Article              © E-WRITE 2013   9
The Old Familiars: Publication             © E-WRITE 2013      10
The Old Familiars: Event             © E-WRITE 2013   11
The Old Familiars: Report             © E-WRITE 2013   12
Part 2: Use your web contentto produce evergreen socialmedia messages            © E-WRITE 2013     13
Nose-to-Tail:The Whole [Content] Movement             © E-WRITE 2013    14
Search your web content for evergreen socialmedia messages: Four New Candidates1. “We’ve said it before, but today it’s in...
1. “We’ve said it before, but today it’s in theNew York Times”                    © E-WRITE 2013                16
2. “Hey kids, want to see the ParentHandbook?”                © E-WRITE 2013         17
3. “Good stuff, good stuff. You mightwant to take a look at this”                © E-WRITE 2013          18
4. “We know it’s old content, but it’s stillinteresting”                  © E-WRITE 2013           19
4. “We know it’s old content, but it’sstill interesting”               © E-WRITE 2013        20
Part 3: Write H1 headings soyou can use them in socialmedia            © E-WRITE 2013     21
Reuse made easy: A good heading for webcontent often equals a good social media mesage                   © E-WRITE 2013   ...
A good web content heading = goodsocial media message               © E-WRITE 2013       23
Revise this heading so it can be reusedfor Facebook or Twitter                © E-WRITE 2013        24
Part 4: Know which types ofweb content do not makegood social media messages           © E-WRITE 2013     25
These types of web content do notmake good social media messages•   Organization-focused content•   Obligatory content•   ...
Organization-focused content doesn’tmake good social media messages               © E-WRITE 2013          27
Obligatory content doesn’t make goodsocial media messages               © E-WRITE 2013          28
Tiresome content doesn’t makegood social media messages (duh)             © E-WRITE 2013    29
Mechanically archived content doesn’tmake good social media messages               © E-WRITE 2013           30
Questions? Comments?Contact info:  Leslie O’Flahavan, E-WRITE  Leslie@ewriteonline.com  301-989-9583  www.ewriteonline.com...
Resources• PPT for today’s sessionGo to ewriteonline.com > Whitepapers• Download “Guide to Writing for Social Media”  Go t...
Upcoming SlideShare
Loading in...5
×

E-WRITE - Repurpose web content for social media - 17 mar2013

178

Published on

March 19, 2013
Association Media and Publishing

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
178
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Too picky
  • Not into eating
  • http://mowillemsdoodles.blogspot.com/2006/12/airport-fun.html
  • https://www.facebook.com/NCImedia http://cancer.gov/newscenter/cancerresearchnews/2013/CellMutationsAge
  • https://www.facebook.com/AmericanPsychologicalAssociation http://www.apa.org/monitor/2013/03/pre-alzheimers.aspx
  • https://twitter.com/REALTORS http://www.realtor.org/publications/washington-report
  • https://twitter.com/SHRM http://shrmchatmanagethemadness.eventbrite.com/
  • https://twitter.com/davos http://www.weforum.org/reports/five-challenges-one-solution-women
  • Whole Beast, Fergus Henderson, 2004 “ Deviled Kidneys” “ Tripe and Onions”
  • http://www.medscape.com/viewarticle/780647?sf10469466=1 http://www.cancer.gov/cancertopics/prevention/aspirin-cancer-prevention/Page1?cid=sf10469466
  • http://www.eia.gov/ http://www.eia.gov/kids/energy.cfm?page=teacher_guide http://www.eia.gov/kids/energy.cfm?page=teacher_guide#lesson_energyusedata
  • http://www.ala.org/acrl/aboutacrl/directoryofleadership/sections/is/iswebsite/projpubs/mentoring/bibliography “ The Instruction Section of the Association of College and Research Libraries enhances the ability of academic and research librarians to advance learning, teaching and research with respect to information literacy in higher education.”
  • http://www.berghahnbooks.com/title.php?rowtag=BozoVisions
  • https://twitter.com/AmDiabetesAssn http://forecast.diabetes.org/humor-mar2013
  • https://www.facebook.com/AmericanBarAssociation http://www.abajournal.com/news/article/squire_sanders_lawyer_lands_11th_circuit_clerkship_with_help_of_screen-read/
  • http://www.azhfa.com/index.php/about_us/rural-hospital
  • http://aasphm.org/about-us/mission-statement/
  • http://aasphm.org/about-us/by-laws/
  • http://www.communicativehealthcare.com/about-us/
  • http://www.sepdn.org/archive
  • Transcript of "E-WRITE - Repurpose web content for social media - 17 mar2013"

    1. 1. Feeding the Content Monster:How to Repurpose YourAssociations Web Content forUse in Social Media Leslie O’Flahavan, E-WRITE @LeslieO Association Media & Publishing March 19, 2013
    2. 2. Content monster wannabe © E-WRITE 2013 2
    3. 3. Content monster wannabe © E-WRITE 2013 3
    4. 4. Content monster © E-WRITE 2013 4
    5. 5. Topics for today’s workshop1. Reuse web content as the source material for social media messages2. Use your web content to produce evergreen social media messages3. Write H1 headings so you can use them in social media4. Know which types of web content do not make good social media messages © E-WRITE 2013 5
    6. 6. Part 1: Reuse web content asthe source material for socialmedia messages © E-WRITE 2013 6
    7. 7. Reuse web content for social mediamessages: The Old Familiars• Press release• Article• Publication• Event• Report © E-WRITE 2013 7
    8. 8. The Old Familiars: Press Release © E-WRITE 2013 8
    9. 9. The Old Familiars: Article © E-WRITE 2013 9
    10. 10. The Old Familiars: Publication © E-WRITE 2013 10
    11. 11. The Old Familiars: Event © E-WRITE 2013 11
    12. 12. The Old Familiars: Report © E-WRITE 2013 12
    13. 13. Part 2: Use your web contentto produce evergreen socialmedia messages © E-WRITE 2013 13
    14. 14. Nose-to-Tail:The Whole [Content] Movement © E-WRITE 2013 14
    15. 15. Search your web content for evergreen socialmedia messages: Four New Candidates1. “We’ve said it before, but today it’s in the New York Times”2. “Hey kids, want to see the Parent Handbook?”3. “Good stuff, good stuff. You might want to take a look at this”4. “We know it’s old content, but it’s still interesting” © E-WRITE 2013 15
    16. 16. 1. “We’ve said it before, but today it’s in theNew York Times” © E-WRITE 2013 16
    17. 17. 2. “Hey kids, want to see the ParentHandbook?” © E-WRITE 2013 17
    18. 18. 3. “Good stuff, good stuff. You mightwant to take a look at this” © E-WRITE 2013 18
    19. 19. 4. “We know it’s old content, but it’s stillinteresting” © E-WRITE 2013 19
    20. 20. 4. “We know it’s old content, but it’sstill interesting” © E-WRITE 2013 20
    21. 21. Part 3: Write H1 headings soyou can use them in socialmedia © E-WRITE 2013 21
    22. 22. Reuse made easy: A good heading for webcontent often equals a good social media mesage © E-WRITE 2013 22
    23. 23. A good web content heading = goodsocial media message © E-WRITE 2013 23
    24. 24. Revise this heading so it can be reusedfor Facebook or Twitter © E-WRITE 2013 24
    25. 25. Part 4: Know which types ofweb content do not makegood social media messages © E-WRITE 2013 25
    26. 26. These types of web content do notmake good social media messages• Organization-focused content• Obligatory content• Tiresome content• Mechanically archived content © E-WRITE 2013 26
    27. 27. Organization-focused content doesn’tmake good social media messages © E-WRITE 2013 27
    28. 28. Obligatory content doesn’t make goodsocial media messages © E-WRITE 2013 28
    29. 29. Tiresome content doesn’t makegood social media messages (duh) © E-WRITE 2013 29
    30. 30. Mechanically archived content doesn’tmake good social media messages © E-WRITE 2013 30
    31. 31. Questions? Comments?Contact info: Leslie O’Flahavan, E-WRITE Leslie@ewriteonline.com 301-989-9583 www.ewriteonline.com @LeslieO www.linkedin.com/in/leslieoflahavan © E-WRITE 2013 31
    32. 32. Resources• PPT for today’s sessionGo to ewriteonline.com > Whitepapers• Download “Guide to Writing for Social Media” Go to ewriteonline.com > Whitepapers © E-WRITE 2013 32
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×