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E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
E write writing for the web - top 10 principles dhs 28 mar2013
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E write writing for the web - top 10 principles dhs 28 mar2013

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  • http://ewriteonline.com/ http://ewriteonline.com/category/writing-matters/
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  • Transcript

    • 1. Writing for the Web:Top 10 Principles Leslie O’Flahavan, E-WRITE @LeslieO Department of Homeland Security Web Content Speakers Series March 28, 2013
    • 2. Thanks for the opportunity to be part ofyour speaker series! © E-WRITE 2013 2
    • 3. Today’s topics1. The seven principles of writing for the web2. The three principles of being part of the federal web writing community3. DHS content review © E-WRITE 2013 3
    • 4. Part 1: The seven principles ofwriting for the web
    • 5. 7 traits of plain language web content 1. Doable 2. Scannable 3. Readable 4. Findable 5. Clickable 6. Personal 7. Deep © E-WRITE 2013 5
    • 6. 1. Doable = Task-orientedHelping people do things online (complete tasks) is web content’s highest calling• Some web writing helps people know• Some web writing helps people do• Best practice: focus on top tasks © E-WRITE 2013 6
    • 7. Task-oriented web content © E-WRITE 2013 7
    • 8. Does this content help the reader completea task? © E-WRITE 2013 8
    • 9. 2. Scannable = “I didn’t HAVE to read it all”• Use vertical lists – numbers and bullets – purposefully• Use white space to show how ideas are grouped• Use headings. Choose message rather than topic headings whenever possible – Message heading = clause – Topic heading = phrase © E-WRITE 2013 9
    • 10. Not scannable - wall o’ words © E-WRITE 2013 10
    • 11. Not scannable – weak headings © E-WRITE 2013 11
    • 12. Scannable …ahhhh © E-WRITE 2013 12
    • 13. 3. Readable = easily read online Is a PDF or a PPT web content? I’ll have to think about it… © E-WRITE 2013 13
    • 14. Write for communication, not disseminationWhen your web writing communicates, users …• Can find your content online• Can read and understand your content while looking at the monitor• Will value your content © E-WRITE 2013 14
    • 15. Is this an example of communication ordissemination? © E-WRITE 2013 15
    • 16. Communication or dissemination? © E-WRITE 2013 16
    • 17. Tried-and-true strategy for writing readable content:Write a bite, a snack, and a meal © E-WRITE 2013 17
    • 18. Write a bite, a snack, and a mealHow content-hungry is How much content doesthe reader? the web writer provide?• Bite• Snack• Meal © E-WRITE 2013 18
    • 19. Sample bites, snacks, and meals © E-WRITE 2013 19
    • 20. Sample bites, snacks, and meals © E-WRITE 2013 20
    • 21. Sample bites, snacks, and meals © E-WRITE 2013 21
    • 22. Practice writing a bite and a snack © E-WRITE 2013 22
    • 23. 4. Findable – by search engines and humans • Browser window title tag • H1 heading • Bolded sub- headings • Hypertext links • Keyword-rich content © E-WRITE 2013 23
    • 24. 5. Clickable = well-written hypertext links1. Make sure “What you click is what you get”2. Choose meaningful words for links; choose verbs if possible and tie them to concrete nouns3. Make links as specific as possible4. Avoid click here © E-WRITE 2013 24
    • 25. Write meaningful hypertext linksQ. How do you decide what and how much to link?A. Each embedded hypertext link should support the message of the page © E-WRITE 2013 25
    • 26. Make sure “what you click is what youget” © E-WRITE 2013 26
    • 27. “Price your savings bonds”  “Tools” © E-WRITE 2013 27
    • 28. Revise these click-here links • Click here to join as a Gold Corporate Member • Click Here to Read about our Executive Exam Waiver for Managers • Click here to fill out our contact form © E-WRITE 2013 28
    • 29. 6. Personal = content as conversation(G. Redish, Letting Go of the Words) © E-WRITE 2013 29
    • 30. This content is not a conversation © E-WRITE 2013 30
    • 31. 7. Deep = Lead to more + more content © E-WRITE 2013 31
    • 32. Part 2: The three principles ofbeing part of the federal webwriting community © E-WRITE 2013 32
    • 33. 1. Learn about plain language• The 2010 law• The PL community• DHS’ PL efforts © E-WRITE 2013 33
    • 34. DHS plain language efforts: USCISvideos © E-WRITE 2013 34
    • 35. 2. Use fed-focused web writingresources © E-WRITE 2013 35
    • 36. Great stuff for web writers at HowTo.gov © E-WRITE 2013 36
    • 37. 3. Look for opportunities to testyour content on real people © E-WRITE 2013 37
    • 38. Part 3: DHS content review © E-WRITE 2013 38
    • 39. “We are commencing a content scrub…” © E-WRITE 2013 39
    • 40. Questions? Comments?Contact info: Leslie O’Flahavan, E-WRITE Leslie@ewriteonline.com 301-989-9583 www.ewriteonline.com @LeslieO www.linkedin.com/in/leslieoflahavan © E-WRITE 2013 40

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