E write writing for the web 1-2 june2011

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E write writing for the web 1-2 june2011

  1. 1. Writing for the WebLeslie O’Flahavan, E-WRITEAlliance to Save EnergyWashington, DC – June 1-2, 2011
  2. 2. Agenda
  3. 3. Module 1: How does reading online differ from reading print?
  4. 4. F-shaped pattern for online reading
  5. 5. Will this web content meet users’needs?
  6. 6. Module 2: What are the traits of well-written web content?
  7. 7. Compare two sites
  8. 8. Communication vs. dissemination
  9. 9. Are you writing a lobby or a room?
  10. 10. Module 3: Develop a persona for your online reader
  11. 11. Develop a persona for your onlinereaders
  12. 12. How should this content be edited so it’smore like a conversation with the reader?
  13. 13. Module 4: How to writedifferent amounts and types of content for different readers
  14. 14. Write a bite and a snack for this meal
  15. 15. Sample bites and snacks
  16. 16. Sample bites and snacks
  17. 17. Are these effective bites and snacks?
  18. 18. Alliance bites and snacks
  19. 19. Module 5: How to write concise web content
  20. 20. Write concisely: Cut word count
  21. 21. Module 6: How to writescannable web content
  22. 22. Add headings to this content
  23. 23. Highly scannable content
  24. 24. Module 7: How to writeeffective hypertext links
  25. 25. Alternatives to “Learn More” links
  26. 26. Module 8: Apply whatyou’ve learned to writing your own content
  27. 27. Course wrap-up: Questions and Evaluation Form
  28. 28. Thanks!Leslie O’Flahavan, E-WRITEwww.ewriteonline.comwww.WritingMatters.typepad.comLeslie@ewriteonline.comOffice: 301-989-9583Cell: 240-472-1179

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