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E write writing for the web 1-2 june2011
 

E write writing for the web 1-2 june2011

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    E write writing for the web 1-2 june2011 E write writing for the web 1-2 june2011 Presentation Transcript

    • Writing for the WebLeslie O’Flahavan, E-WRITEAlliance to Save EnergyWashington, DC – June 1-2, 2011
    • Agenda
    • Module 1: How does reading online differ from reading print?
    • F-shaped pattern for online reading
    • Will this web content meet users’needs?
    • Module 2: What are the traits of well-written web content?
    • Compare two sites
    • Communication vs. dissemination
    • Are you writing a lobby or a room?
    • Module 3: Develop a persona for your online reader
    • Develop a persona for your onlinereaders
    • How should this content be edited so it’smore like a conversation with the reader?
    • Module 4: How to writedifferent amounts and types of content for different readers
    • Write a bite and a snack for this meal
    • Sample bites and snacks
    • Sample bites and snacks
    • Are these effective bites and snacks?
    • Alliance bites and snacks
    • Module 5: How to write concise web content
    • Write concisely: Cut word count
    • Module 6: How to writescannable web content
    • Add headings to this content
    • Highly scannable content
    • Module 7: How to writeeffective hypertext links
    • Alternatives to “Learn More” links
    • Module 8: Apply whatyou’ve learned to writing your own content
    • Course wrap-up: Questions and Evaluation Form
    • Thanks!Leslie O’Flahavan, E-WRITEwww.ewriteonline.comwww.WritingMatters.typepad.comLeslie@ewriteonline.comOffice: 301-989-9583Cell: 240-472-1179