Executive Bio Leslie Allison Mc Kerns

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McKerns Development and PR provides strategic PR for business, establishing business goals and shaping perception of a company as they achieve their business goals. The company provides strategic direction in business, public relations and the media, promoting people, projects and business at all stages of project development and B2B and B2C commerce.

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Executive Bio Leslie Allison Mc Kerns

  1. 1. Executive Bio Leslie Allison McKerns, BA, BS, Lic., IDFounder:Leslie McKerns, BA, BS, Licensed ID, is the founder and managing partnerof McKerns Development and PR (a McKerns Development Company). McKernsDevelopment is a leading Publicist, Business Development and Strategic BusinessAdvisory expert for Business (both Business to Business and Business to Consumer)and specializes in transforming startups into brands. Ms. McKerns is a strategic publicistand business development expert providing strategic direction in business, funding andbusiness revenue growth, public relations and the media, promoting people, projectsand business at all stages of project development and commerce.Prior to founding McKerns Development, Ms. McKerns was the Vice President of two ofthe Southeast’s largest architectural and design firms rated as No.2 and No. 3 in theSouth by Florida Trend Magazine. Ms. McKerns has previously been a partner andCEO for 16 years in two of her own Florida corporations. She is also a Florida LicensedInterior Designer with 25 years of corporate design experience; in this role she was incharge of Corporate Marketing for seven offices in two States over an eight Stategeographic target market; a Division Head; a lecturer and multi-published author ofbooks and CEU professional courses.Ms. McKerns has developed proposals and awards for hundreds of thousands ofsquare feet of project development.In her role as a professional publicist, Ms. McKerns maintains active interaction andrelationships with news and other media, including those in the business, trade,financial, luxury, construction, development and specialty industry publications. Ms. 1 Page McKerns Development(a McKerns Development and PR Company) 264 Cypress Trace, Royal Palm Beach, FL 33411 lesliemckerns@mckernsdevelopmentandpr.com mckernsleslie@gmail.com 561-305-4264 www.mckernsdevelopmentandpr.com www.lesliemckerns.wix.com/mckerns-development
  2. 2. McKerns writes feature articles for major media designed to provide high interest forpublications and meet the corporate goals of her clients.Ms. McKerns’ background includes being the Publicist for the development company ofluxury marinas and destination properties including thirteen (13) marinas totaling 5,000slips and waterfront properties from Miami north to Vero Beach, FL, on the west coast ofFL and on Lake Okeechobee. Projects publicized include a $180 million dollar marinaand condominium development in Riviera Beach FL, prominently awarded the “MarineProject of the Year Award”, “Marina of the Year Award” and “One of the Southeast’sTop Projects”.She was in charge of a multi-million dollar two company merger, diversifying bothbusiness practices into 12 clearly defined market sectors within an eight stategeographic location, including the award of a ten year $500 million dollar continuingservice contract. In her role as merger chief, she researched potential markets within adiverse geographic area, identified specific merger candidates, contacted eachcandidate and explored overtures and potential merger structures, introduced theparties and conducted the meeting negotiations.Publicist, Business Advisor, Business ConsultantMs. McKerns has been the publicist, business advisor and business consultant tohundreds of top businesses including architectural, development, engineering andinterior design companies, and for companies growing from startup into a brand. In herrole as business advisor, Ms. McKerns evaluates and advises means and methods toachieve the desired results for a company; in her role as business consultant, Ms.McKerns provides hands on expertise in the delivery of services to meet the goals of thefirm (expanded markets, top company foundation and reputation, revenue growthincluding proposals, bids and grants). As publicist, Ms. McKerns puts the company inthe spotlight in terms of promoting company goals (project exposure, project expertise,personnel expertise, leadership and innovation) and ties news and feature stories intonational and international trends and needs, expanding the exposure of the firm and itsexpertise.In her marketing and communications consulting roles, and as the CEO of McKerns 2 PageDevelopment, Ms. McKerns is responsible for forming multi-disciplinary development McKerns Development(a McKerns Development and PR Company) 264 Cypress Trace, Royal Palm Beach, FL 33411 lesliemckerns@mckernsdevelopmentandpr.com mckernsleslie@gmail.com 561-305-4264 www.mckernsdevelopmentandpr.com www.lesliemckerns.wix.com/mckerns-development
  3. 3. project teams for delivery of business and technical services, for representing firms atpre-proposal conferences, initiating client contact, professional coaching of teams forpresentations, participating in the writing of contracts, bids, grants and RFP responsesincluding those for state, county, municipal, education and joint venture participation.She also writes presentations for community and governance approval boards,supervises marketing and corporate communications departments, develops anddelivers presentations, and writes articles, press releases, newsletters and corporatecommunications including Letters of Interest and specific project approaches. Ms.McKerns also evaluates all company branding materials including collateral materialand websites, and as a professional writer, writes additional news and website copynecessary to highlight the professional expertise of a firm. Ms. McKerns providescreative oversight of all corporate communications, websites and other brandedelements.Ms. McKerns is a former member of the Board of Directors for the American LungAssociation, and served as the publicist for the SE Florida Division.Background:Ms. McKerns holds a Bachelor of Arts in English from Tulane University, in NewOrleans, LA; and a Bachelor of Science in Interior Design and Construction from FloridaInternational University, Miami, FL.She has more than 25 years of experience as lead designer and project manager formillions of square feet of corporate and commercial properties, and has led such clientsas Broward County, the City of Miami, the James L. Knight Convention Center,Westinghouse, The Federal Reserve, ITT, The Biltmore, Bascom Palmer Eye Hospital,and Miami Dade Community College, to multiple successful project completion.EducationB.A. English and Communications, Tulane University, New Orleans, Louisiana.B.S. Interior Design and Construction, Florida International University, Miami, Florida.State Licenses 3 PageState of Florida Interior Design License # ID0002274 McKerns Development(a McKerns Development and PR Company) 264 Cypress Trace, Royal Palm Beach, FL 33411 lesliemckerns@mckernsdevelopmentandpr.com mckernsleslie@gmail.com 561-305-4264 www.mckernsdevelopmentandpr.com www.lesliemckerns.wix.com/mckerns-development
  4. 4. Publications – Leslie McKernsMulti-published author and co-author with McGraw-Hill; Frank Schaffer Publications,Inc. Ms. McKerns has published five books and has five more in development.Professional Trade and Civic ActivityLicensed Interior Designer-State of Florida 1988 inception-current - 2012National Trust for Historic PreservationBoard of Directors American Lung Association- term - 2005-2008Publicist American Lung Association of Florida-SE Division –2005-2008 4 Page McKerns Development(a McKerns Development and PR Company) 264 Cypress Trace, Royal Palm Beach, FL 33411 lesliemckerns@mckernsdevelopmentandpr.com mckernsleslie@gmail.com 561-305-4264 www.mckernsdevelopmentandpr.com www.lesliemckerns.wix.com/mckerns-development

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