Houston community college fsr google analytics roi
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Houston community college fsr google analytics roi Houston community college fsr google analytics roi Presentation Transcript

  • Google Analytics Certified PartnerFriedrich Software Resources, LLC
  • 2
    Web Analytics Simplified
    What has your website done for you lately?
    How are you currently making decisions about your website?
    Justifying ROI for online marketing expenditures
    The Power of One Page Web Analytics Reporting
  • www.friedrichsoftware.com
    Have you ever wanted to ask your website:
    What have you done for me lately?
  • How Are You Currently Driving Traffic?
    Which tactics are meeting
    your customers’
    objectives?
    Banners?
    Search Engine Optimization?
    Email Campaigns?
  • Friedrich Software Resources Provides Answers to Difficult Questions
    Where and why are visitors
    abandoning my shopping cart?
    Where are my visitors
    coming from?
    Is my website design
    driving
    people away?
    What do people do while
    on my site?
    Which marketing initiatives
    are the most effective?
    What keywords resonate
    with prospects and have the
    power to convert them to clients or customers?
  • www.friedrichsoftware.com
    Google Analytics – Improve your site and increase marketing ROI
    • Free, hosted web analytics service
    • View over 80+ reports – online & for download
    • Key Benefits
    • Measure and evaluate Return on Investment (ROI) on your marketing efforts
    • Evaluate visitor navigation to identify site improvements
    • Track e-commerce metrics such as revenue, cost, and conversion rates
  • 7
    Web Analytics for Houston Community College
    For Marketing & Public Affairs
    Generate the most interest from prospective sellers and prospective buyers
    Target the Interests of your Regional Market based on the best AdWords
    Maximize the impact of your Cost Per Click (CPC) Investments
  • 8
    Analyze Your Marketing Campaigns
    Determine which marketing initiatives are driving the best traffic to your site
    Banner Advertising
    Search Marketing
    Email Marketing
    Search Engine Optimization
    Referrals
    Affiliate Programs
  • 9
    Marketing Optimization Reports
    Answer These Questions
    • Which marketing campaigns are the most effective?
    • What keywords resonate with prospects and lead to conversions?
    • What is the ROI on my marketing initiatives?
  • 10
    Convert More Visitors to Customers
    Eliminate bottlenecks in your checkout and conversion processes
    Pinpoint where visitors leave your funnels and find out where they go
  • 11
    Critical Review of Website Impact
    At what point do visitors who begin a defined funnel process abandon it?
    Are there site design elements or particular pages that turn customers away?
    Which site paths lead to the most conversions?
    Website Review
  • 12
    Example Web Design Parameter Report
    For which web design parameters (such as connection speeds, browsers, and versions of Flash) should I optimize my site and content?
    Example Geo Map Report
    Where are visitors coming from?
    How do visitors from different regions compare with respect to conversions and average visit value?
    Web Design Parameters Reports
  • 13
    Analyzing Visitor Behavior
    • What content pages and design elements turn people away?
    • Where do people go on my site?
    • Which keywords resulted in sales of a certain product?
    Site Overlay Report
    Product Merchandising
  • 14
    Visitor Affinity
    Top Content Report
    • How popular is each page on my site and how important is the page to my business?
    • How have the number of visits to a particular page changed over time?
    • How have my site improvements affected visitors over time?
  • 15
    Google Analytics provides a decision tool for optimizing your AdWord Impact
    Google Analytics is integrated with AdWords
    Automatically adds campaign tracking to your AdWords account
    Automatically imports AdWords cost data for ROI analysis
    Access Google Analytics reports in AdWords or at www.google.com/analytics
    Google Analytics Is Integrated With AdWords
  • Google Analytics
    Benefits
    Sophisticated, yet easy to use
    Friedrich Software Resources provides you with support and services for Google Analytics and Urchin 6 Software.
    Historical Log Processing Capability
    Ideal for Competitive Markets & Retaining Confidential Needs (if necessary).
    Integrated with AdWords, can be integrated with other online advertising
    Free
    Service Contacts Available with Friedrich Software Resources
    Google Analytics provides ROI for Online Marketing Campaigns
  • 17
    Contact InformationFriedrich Software Resources, LLC Contact Information Google Analytics Certified PartnerFriedrich Software Resources, LLC12631 Huntingwick Dr.Houston, Texas 77024www.friedrichsoftware.com
  • 18
    Let’s Get Going with Google!
    Thank You!