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Houston community college fsr google analytics roi
 

Houston community college fsr google analytics roi

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    Houston community college fsr google analytics roi Houston community college fsr google analytics roi Presentation Transcript

    • Google Analytics Certified PartnerFriedrich Software Resources, LLC
    • 2
      Web Analytics Simplified
      What has your website done for you lately?
      How are you currently making decisions about your website?
      Justifying ROI for online marketing expenditures
      The Power of One Page Web Analytics Reporting
    • www.friedrichsoftware.com
      Have you ever wanted to ask your website:
      What have you done for me lately?
    • How Are You Currently Driving Traffic?
      Which tactics are meeting
      your customers’
      objectives?
      Banners?
      Search Engine Optimization?
      Email Campaigns?
    • Friedrich Software Resources Provides Answers to Difficult Questions
      Where and why are visitors
      abandoning my shopping cart?
      Where are my visitors
      coming from?
      Is my website design
      driving
      people away?
      What do people do while
      on my site?
      Which marketing initiatives
      are the most effective?
      What keywords resonate
      with prospects and have the
      power to convert them to clients or customers?
    • www.friedrichsoftware.com
      Google Analytics – Improve your site and increase marketing ROI
      • Free, hosted web analytics service
      • View over 80+ reports – online & for download
      • Key Benefits
      • Measure and evaluate Return on Investment (ROI) on your marketing efforts
      • Evaluate visitor navigation to identify site improvements
      • Track e-commerce metrics such as revenue, cost, and conversion rates
    • 7
      Web Analytics for Houston Community College
      For Marketing & Public Affairs
      Generate the most interest from prospective sellers and prospective buyers
      Target the Interests of your Regional Market based on the best AdWords
      Maximize the impact of your Cost Per Click (CPC) Investments
    • 8
      Analyze Your Marketing Campaigns
      Determine which marketing initiatives are driving the best traffic to your site
      Banner Advertising
      Search Marketing
      Email Marketing
      Search Engine Optimization
      Referrals
      Affiliate Programs
    • 9
      Marketing Optimization Reports
      Answer These Questions
      • Which marketing campaigns are the most effective?
      • What keywords resonate with prospects and lead to conversions?
      • What is the ROI on my marketing initiatives?
    • 10
      Convert More Visitors to Customers
      Eliminate bottlenecks in your checkout and conversion processes
      Pinpoint where visitors leave your funnels and find out where they go
    • 11
      Critical Review of Website Impact
      At what point do visitors who begin a defined funnel process abandon it?
      Are there site design elements or particular pages that turn customers away?
      Which site paths lead to the most conversions?
      Website Review
    • 12
      Example Web Design Parameter Report
      For which web design parameters (such as connection speeds, browsers, and versions of Flash) should I optimize my site and content?
      Example Geo Map Report
      Where are visitors coming from?
      How do visitors from different regions compare with respect to conversions and average visit value?
      Web Design Parameters Reports
    • 13
      Analyzing Visitor Behavior
      • What content pages and design elements turn people away?
      • Where do people go on my site?
      • Which keywords resulted in sales of a certain product?
      Site Overlay Report
      Product Merchandising
    • 14
      Visitor Affinity
      Top Content Report
      • How popular is each page on my site and how important is the page to my business?
      • How have the number of visits to a particular page changed over time?
      • How have my site improvements affected visitors over time?
    • 15
      Google Analytics provides a decision tool for optimizing your AdWord Impact
      Google Analytics is integrated with AdWords
      Automatically adds campaign tracking to your AdWords account
      Automatically imports AdWords cost data for ROI analysis
      Access Google Analytics reports in AdWords or at www.google.com/analytics
      Google Analytics Is Integrated With AdWords
    • Google Analytics
      Benefits
      Sophisticated, yet easy to use
      Friedrich Software Resources provides you with support and services for Google Analytics and Urchin 6 Software.
      Historical Log Processing Capability
      Ideal for Competitive Markets & Retaining Confidential Needs (if necessary).
      Integrated with AdWords, can be integrated with other online advertising
      Free
      Service Contacts Available with Friedrich Software Resources
      Google Analytics provides ROI for Online Marketing Campaigns
    • 17
      Contact InformationFriedrich Software Resources, LLC Contact Information Google Analytics Certified PartnerFriedrich Software Resources, LLC12631 Huntingwick Dr.Houston, Texas 77024www.friedrichsoftware.com
    • 18
      Let’s Get Going with Google!
      Thank You!