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Google Analytics Certified PartnerFriedrich Software Resources, LLC<br />
2<br />Web Analytics Simplified<br />What has your website done for you lately?<br />How are you currently making decisions about your website?<br />Justifying ROI for online marketing expenditures<br />The Power of One Page Web Analytics Reporting<br />
www.friedrichsoftware.com<br />Have you ever wanted to ask your website:<br />What have you done for me lately?<br />
How Are You Currently Driving Traffic?<br />Which tactics are meeting<br />your customers’<br />objectives?<br />Banners?<br />Search Engine Optimization?<br />Email Campaigns?<br />
Friedrich Software Resources Provides Answers to Difficult Questions<br />Where and why are visitors<br />abandoning my shopping cart?<br />Where are my visitors <br />coming from? <br />Is my website design<br />driving<br />people away?<br />What do people do while <br />on my site?<br />Which marketing initiatives <br />are the most effective?<br />What keywords resonate <br />with prospects and have the <br />power to convert them to clients or customers?<br />
www.friedrichsoftware.com<br />Google Analytics – Improve your site and increase marketing ROI<br /><ul><li>Free, hosted web analytics service
Measure and evaluate Return on Investment (ROI) on your marketing efforts
Evaluate visitor navigation to identify site improvements
Track e-commerce metrics such as revenue, cost, and conversion rates</li></li></ul><li>7<br />Web Analytics for Houston Community College<br />For Marketing & Public Affairs<br />Generate the most interest from prospective sellers and prospective buyers<br />Target the Interests of your Regional Market based on the best AdWords<br />Maximize the impact of your Cost Per Click (CPC) Investments<br />
8<br />Analyze Your Marketing Campaigns<br />Determine which marketing initiatives are driving the best traffic to your site<br />Banner Advertising<br />Search Marketing<br />Email Marketing<br />Search Engine Optimization<br />Referrals<br />Affiliate Programs<br />
9<br />Marketing Optimization Reports<br />Answer These Questions<br /><ul><li> Which marketing campaigns are the most effective?
What keywords resonate with prospects and lead to conversions?
What is the ROI on my marketing initiatives?</li></li></ul><li>10<br />Convert More Visitors to Customers<br />Eliminate bottlenecks in your checkout and conversion processes<br />Pinpoint where visitors leave your funnels and find out where they go<br />
11<br />Critical Review of Website Impact<br />At what point do visitors who begin a defined funnel process abandon it?<br />Are there site design elements or particular pages that turn customers away?<br />Which site paths lead to the most conversions?<br />Website Review<br />
12<br />Example Web Design Parameter Report<br />For which web design parameters (such as connection speeds, browsers, and versions of Flash) should I optimize my site and content?<br />Example Geo Map Report<br /> Where are visitors coming from?<br />How do visitors from different regions compare with respect to conversions and average visit value? <br />Web Design Parameters Reports<br />
13<br />Analyzing Visitor Behavior<br /><ul><li>What content pages and design elements turn people away?
Which keywords resulted in sales of a certain product?</li></ul>Site Overlay Report<br />Product Merchandising<br />
14<br />Visitor Affinity<br />Top Content Report<br /><ul><li>How popular is each page on my site and how important is the page to my business?
How have the number of visits to a particular page changed over time?
How have my site improvements affected visitors over time?</li></li></ul><li>15<br />Google Analytics provides a decision tool for optimizing your AdWord Impact<br />Google Analytics is integrated with AdWords<br />Automatically adds campaign tracking to your AdWords account<br />Automatically imports AdWords cost data for ROI analysis<br />Access Google Analytics reports in AdWords or at www.google.com/analytics<br />Google Analytics Is Integrated With AdWords<br />
Google Analytics<br />Benefits<br />Sophisticated, yet easy to use<br />Friedrich Software Resources provides you with support and services for Google Analytics and Urchin 6 Software.<br />Historical Log Processing Capability<br />Ideal for Competitive Markets & Retaining Confidential Needs (if necessary).<br />Integrated with AdWords, can be integrated with other online advertising <br />Free<br />Service Contacts Available with Friedrich Software Resources<br />Google Analytics provides ROI for Online Marketing Campaigns<br />