Houston community college fsr google analytics roiPresentation Transcript
Google Analytics Certified PartnerFriedrich Software Resources, LLC
2 Web Analytics Simplified What has your website done for you lately? How are you currently making decisions about your website? Justifying ROI for online marketing expenditures The Power of One Page Web Analytics Reporting
www.friedrichsoftware.com Have you ever wanted to ask your website: What have you done for me lately?
How Are You Currently Driving Traffic? Which tactics are meeting your customers’ objectives? Banners? Search Engine Optimization? Email Campaigns?
Friedrich Software Resources Provides Answers to Difficult Questions Where and why are visitors abandoning my shopping cart? Where are my visitors coming from? Is my website design driving people away? What do people do while on my site? Which marketing initiatives are the most effective? What keywords resonate with prospects and have the power to convert them to clients or customers?
www.friedrichsoftware.com Google Analytics – Improve your site and increase marketing ROI
Free, hosted web analytics service
View over 80+ reports – online & for download
Measure and evaluate Return on Investment (ROI) on your marketing efforts
Evaluate visitor navigation to identify site improvements
Track e-commerce metrics such as revenue, cost, and conversion rates
7 Web Analytics for Houston Community College For Marketing & Public Affairs Generate the most interest from prospective sellers and prospective buyers Target the Interests of your Regional Market based on the best AdWords Maximize the impact of your Cost Per Click (CPC) Investments
8 Analyze Your Marketing Campaigns Determine which marketing initiatives are driving the best traffic to your site Banner Advertising Search Marketing Email Marketing Search Engine Optimization Referrals Affiliate Programs
9 Marketing Optimization Reports Answer These Questions
Which marketing campaigns are the most effective?
What keywords resonate with prospects and lead to conversions?
What is the ROI on my marketing initiatives?
10 Convert More Visitors to Customers Eliminate bottlenecks in your checkout and conversion processes Pinpoint where visitors leave your funnels and find out where they go
11 Critical Review of Website Impact At what point do visitors who begin a defined funnel process abandon it? Are there site design elements or particular pages that turn customers away? Which site paths lead to the most conversions? Website Review
12 Example Web Design Parameter Report For which web design parameters (such as connection speeds, browsers, and versions of Flash) should I optimize my site and content? Example Geo Map Report Where are visitors coming from? How do visitors from different regions compare with respect to conversions and average visit value? Web Design Parameters Reports
13 Analyzing Visitor Behavior
What content pages and design elements turn people away?
Where do people go on my site?
Which keywords resulted in sales of a certain product?
Site Overlay Report Product Merchandising
14 Visitor Affinity Top Content Report
How popular is each page on my site and how important is the page to my business?
How have the number of visits to a particular page changed over time?
How have my site improvements affected visitors over time?
15 Google Analytics provides a decision tool for optimizing your AdWord Impact Google Analytics is integrated with AdWords Automatically adds campaign tracking to your AdWords account Automatically imports AdWords cost data for ROI analysis Access Google Analytics reports in AdWords or at www.google.com/analytics Google Analytics Is Integrated With AdWords
Google Analytics Benefits Sophisticated, yet easy to use Friedrich Software Resources provides you with support and services for Google Analytics and Urchin 6 Software. Historical Log Processing Capability Ideal for Competitive Markets & Retaining Confidential Needs (if necessary). Integrated with AdWords, can be integrated with other online advertising Free Service Contacts Available with Friedrich Software Resources Google Analytics provides ROI for Online Marketing Campaigns
17 Contact InformationFriedrich Software Resources, LLC Contact Information Google Analytics Certified PartnerFriedrich Software Resources, LLC12631 Huntingwick Dr.Houston, Texas 77024www.friedrichsoftware.com