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Digital journal overview   workopolis
Digital journal overview   workopolis
Digital journal overview   workopolis
Digital journal overview   workopolis
Digital journal overview   workopolis
Digital journal overview   workopolis
Digital journal overview   workopolis
Digital journal overview   workopolis
Digital journal overview   workopolis
Digital journal overview   workopolis
Digital journal overview   workopolis
Digital journal overview   workopolis
Digital journal overview   workopolis
Digital journal overview   workopolis
Digital journal overview   workopolis
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Digital journal overview workopolis

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Deck for meeting with Anne Valeri

Deck for meeting with Anne Valeri

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  • 1. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. Telling stories to attract SMB’s Leveraging the power of a content marketing network
  • 2. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. AGENDA • About Digital Journal • The future is content marketing • Digital Journal audience overview • Telling the Workopolis story
  • 3. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. Deep journalistic practice & extensive digital marketing, technical and operational experience MANAGEMENT
  • 4. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. CLIENT SNAPSHOT
  • 5. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. DOUBLING DOWN ON CONTENT MARKETING
  • 6. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. MARKETING IS EVOLVING CONTENT MARKETING PUBLISHING
  • 7. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. THE FUTURE OF MEDIA IS SOCIAL & NETWORKED
  • 8. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. • Professional, global citizens, socially aware, environmentally conscious • 60%/40% male/female - 45% 25-44 - 45% HH income of $100K+; - 65% income above $75K - 50% have children • 4.5 million global uniques/mo* • 560K CDN uniques/mo • 35,000 subscribers • Over 25,000 Facebook fans • Over 6,500 Twitter followers * Google Analytics February 2012 AUDIENCE
  • 9. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. • The largest demographic of Digital Journal readership when it comes to behaviour and purchasing intent is Business/Office. We see an index of 632, or 6.32x larger than the Internet average. • Out of the readership that works in a business or corporate environment, occupational analysis shows an index of 298 for those in upper management & executive. That is 2.98x the Internet average. • Purchase intent data shows that Digital Journal's readership of individuals interested in financial content is entirely made up of small business. ATTRACTING SMB’s
  • 10. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. CONTENT SAMPLE
  • 11. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. PROFILE SAMPLE
  • 12. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. BUSINESS HUB PAGE
  • 13. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. SMARTER MARKETING Awareness – XXX,XXX impressions X,XXX clicks on ads through to content pages on Digital Journal X,XXX clicks to your site XX conversions Continuous publishing & social sharing Data & sharing analysis Content tweaking Re-measurement It works! +
  • 14. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. ROS and targeted banner and rich media advertising Home page/section takeovers Full section and/or sub-section sponsorship Content marketing and sponsored editorial/branded content Newsletter marketing – database of 35,000 subscribers, highly segmented Custom marketing program development Social media amplification/influencer outreach 1 2 3 MARKETING OPPORTUNITIES 4 5 6 7
  • 15. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. THANK YOU! Leslie Andrachuk Chris Hogg Leader, Marketing Solutions CEO Digital Journal Inc. Digital Journal Inc. andrachuk@digitaljournal.com hogg@digitaljournal.com Office: 416.410.9675 Office: 416.410.9675 Mobile: 416.625.2083 Mobile: 647.405.9675

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