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Digital journal overview workopolis

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Deck for meeting with Anne Valeri

Deck for meeting with Anne Valeri

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  • 1. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. Telling stories to attract SMB’s Leveraging the power of a content marketing network
  • 2. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. AGENDA • About Digital Journal • The future is content marketing • Digital Journal audience overview • Telling the Workopolis story
  • 3. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. Deep journalistic practice & extensive digital marketing, technical and operational experience MANAGEMENT
  • 4. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. CLIENT SNAPSHOT
  • 5. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. DOUBLING DOWN ON CONTENT MARKETING
  • 6. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. MARKETING IS EVOLVING CONTENT MARKETING PUBLISHING
  • 7. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. THE FUTURE OF MEDIA IS SOCIAL & NETWORKED
  • 8. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. • Professional, global citizens, socially aware, environmentally conscious • 60%/40% male/female - 45% 25-44 - 45% HH income of $100K+; - 65% income above $75K - 50% have children • 4.5 million global uniques/mo* • 560K CDN uniques/mo • 35,000 subscribers • Over 25,000 Facebook fans • Over 6,500 Twitter followers * Google Analytics February 2012 AUDIENCE
  • 9. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. • The largest demographic of Digital Journal readership when it comes to behaviour and purchasing intent is Business/Office. We see an index of 632, or 6.32x larger than the Internet average. • Out of the readership that works in a business or corporate environment, occupational analysis shows an index of 298 for those in upper management & executive. That is 2.98x the Internet average. • Purchase intent data shows that Digital Journal's readership of individuals interested in financial content is entirely made up of small business. ATTRACTING SMB’s
  • 10. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. CONTENT SAMPLE
  • 11. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. PROFILE SAMPLE
  • 12. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. BUSINESS HUB PAGE
  • 13. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. SMARTER MARKETING Awareness – XXX,XXX impressions X,XXX clicks on ads through to content pages on Digital Journal X,XXX clicks to your site XX conversions Continuous publishing & social sharing Data & sharing analysis Content tweaking Re-measurement It works! +
  • 14. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. ROS and targeted banner and rich media advertising Home page/section takeovers Full section and/or sub-section sponsorship Content marketing and sponsored editorial/branded content Newsletter marketing – database of 35,000 subscribers, highly segmented Custom marketing program development Social media amplification/influencer outreach 1 2 3 MARKETING OPPORTUNITIES 4 5 6 7
  • 15. MEDIA // REIMAGINED // REDEFINED © 2013 Digital Journal Inc. All Rights Reserved. THANK YOU! Leslie Andrachuk Chris Hogg Leader, Marketing Solutions CEO Digital Journal Inc. Digital Journal Inc. andrachuk@digitaljournal.com hogg@digitaljournal.com Office: 416.410.9675 Office: 416.410.9675 Mobile: 416.625.2083 Mobile: 647.405.9675