Social Media, Risks, And Policies For
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Social Media, Risks, And Policies For

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Overview of white paper, Social Media, Risks, and Policies for Associations, providing guidance in writing a social media policy. White paper available http://bit.ly/893ci4.

Overview of white paper, Social Media, Risks, and Policies for Associations, providing guidance in writing a social media policy. White paper available http://bit.ly/893ci4.

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Social Media, Risks, And Policies For Social Media, Risks, And Policies For Presentation Transcript

  • Association Network Exchange
    Social Media, Risks, and Policies for Associations
    Leslie T. White, CPCU, CIC, ARM, CRM
    Croydon Consulting, LLC
    February 17, 2010
  • http://bit.ly/tmoC0
  • Clarity over control . . .
    If everyone involved knows the purpose of the organization’s social media initiatives – if each individual is clear about his or her role in achieving that purpose and the parameters in which they can participate – those social media initiatives will be that much more successful from the start.
  • Risk Assessment
    Identify the risks
    Analyze the risks
    Prioritize
  • Risk Mitigation
    Adopt policies
    Monitor the social web so you know what people are saying
    Provide education on legal issues
    Provide education on social media principles
    Update insurance coverages
  • Building Social Media Capacity
    Monitor social web
    Develop social media strategy
    Assess & mitigate risks
    Appropriate insurance coverage
    Adopt policies & guidelines
    Interdepartmental social media collaboration
    Education
  • Policy Characteristics
    Built on trust
    Practical
    Designed to educate
    Without absolutes
    In plain language
    Friendly
    Consistent
    Prepare for mistakes
    Clear about process
  • Writing Tips
    Pick one audience
    Refer to other organizational policies
    Forget about the tools
    Write more DO’s than DON’Ts
    Copy from folks who are making it work
  • Key Components
    Preamble
    Main guidelines
    Conclusion
  • Main Guidelines
    Personal responsibility
    Applicable organizational policies
    Confidential & proprietary information
    Intellectual property & link love
    Community & value
    Authenticity & transparency
    Exercise good judgment
    Write what you know
    Fixing mistakes
    Policy infractions & due process
    Productivity
  • Policies, Clarity & Making it Work
    Cultural, organizational & individual shift
    Organizational collaboration – social media is everyone’s responsibility
    Clarity of purpose instead of command & control
  • Questions?
    Thanks to Lindy Dreyer and Maddie Grant, CAE of SocialFish, LLC for allowing me to collaborate on this white paper. Visit their web site www.socialfish.org for more awesomeness on social media strategy and know how.
    Leslie T. White, CPCU, CIC, ARM, CRM
    Croydon Consulting, LLC
    www.croydonconsult.com
    Twitter: @ltwhite
    Email: Lwhite@croydonconsult.com
    Risky Chronicleshttp://riskychronicles.wordpress.com/
    410-544-0913