Pinteresting Pinterest Marketing Magic or Total Timesuck?
What the heck IS Pinterest?Pinterest is a Virtual Pinboard.(via Pinterest)Pinterest lets you organize and share all thebeautiful things you find on the web. People usepinboards to plan their weddings, decorate theirhomes, and organize their favorite recipes.Best of all, you can browse pinboards created byother people. Browsing pinboards is a fun wayto discover new things and get inspiration frompeople who share your interests.
ViralPinterest in the Beginning Pinterest Now• Launched • Best New March 2010 Startup of 2011• 40,000 users • 3.2 million and growing daily
How people use Pinterest• Casually• Professionally / Marketing• Artistically• Retail
Why would you use it to market? Demographic• Nearly 70 percent of the the users are said to be women under the age of 45.• Decision makers in purchasing = power.
How can YOU use Pinterest?• Content curation• Helpful boards with self hosted content• Contests• Group/shared boards with contributors• Think VISUAL• Be helpful• Videos• Images of coupons• Infographics• Your ideas….