Facebook for the FlounderingPresentation Transcript
Facebook for the Floundering A workshop presented by Social Media Club, Sacramento
Facebook is for everyone. socialmediaclub.org
Why is Facebook Important?
Growth hasn’t slowed
Your consumers are there
A place for everyone - from individuals, to companies to nonprofits
So many functions
Access to power
Facebook is now connected to more than 15,000 websites including Yelp, CNN, and YouTube.
Easy to use
Why goals matter.
You can’t measure success if you don’t know what you’re chasing.
Increased presence at events?
Top of mind awareness?
Reaching a new demographic?
Profile? Page? Group? I’m lost!
Profiles are for individuals. ONLY. Trust us.
Pages are for brands/businesses/nonprofits
You should have an individual profile to administer a page.
Groups are used for connecting people, discussion, solidarity.
Causes are an application for nonprofits/fundraising.
Personal Profile Overview
Where does Facebook Fit?
Integrated Strategy – where else are you?
Sales and Business Development
Facebook Advertising, Events, SEM, One-to-one, Reputation, Credibility, Engagement socialmediaclub.org
Syndicate your blog with RSS
Facebook Open Graph / “Like” Button
Make sharing easy
Use Calls to action (FBML)
Keep an eye on:
The URL prediction
Open Graph / FBML “..My identity is not just defined by things on Facebook, it's defined by things all over the Web.” Mark Zuckerburg Resources
Facebook Pages on FB
Community = Responsibility “When you have a small community there is a responsibility to trust one another, and it’s a much stronger bond than an anonymous internet.” Jesse Stay, CEO of SocialToo.com Co-Author, "I'm on Facebook -- Now What???"Author, "FBML Essentials" (O'Reilly) socialmediaclub.org