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Social Media 101

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Demystifying Social Media... Social Media 101 in a language that is simple and easy to understand.

Demystifying Social Media... Social Media 101 in a language that is simple and easy to understand.

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  • 1. Social Media 101
    for Small Business
    How to make Social Media work for you
  • 2. Objectives:
    To build relationships,
    To have your customers and prospects contact you when they have a need,
    To strengthen your relationship with your customers, and…
    4/30/2010
    Les Proctor Direct
    2
  • 3.
    • To make money!! ~ It’s OK to make money, in fact it’s good!
    New Level Media
    4/30/2010
    3
  • 4. So, what is social media??
    Definition: “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.”
    Source: Wikipedia
    4/30/2010
    Les Proctor Direct
    4
  • 5. And, social media is…
    Definition: “Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.”
    Source: Creative Media Farm
    4/30/2010
    Les Proctor Direct
    5
  • 6. And, social media is…
    Definition: “Social media is the use of technology combined with social interaction to create or co-create value.”
    Source: Duct-Tape Marketing
    4/30/2010
    Les Proctor Direct
    6
  • 7. So, what is social media???
    No wonder it’s confusing!
    There are a million different definitions for a million different people…
    4/30/2010
    Les Proctor Direct
    7
  • 8. Let’s make it easy…
    4/30/2010
    Les Proctor Direct
    8
  • 9. Definition: Social Media
    Social media is just another way to communicate–a powerful way, because like all “real” communication– it’s a two-way street, an opportunity to engage and build relationships with people.
    4/30/2010
    Les Proctor Direct
    9
  • 10. Benefits: Social Media
    It’s an extension of you – of your business – of your website – of your best thinking…
    It accelerates the sales process by giving your customers and prospects the information they’re looking for…
    4/30/2010
    Les Proctor Direct
    10
  • 11. Benefits: Social Media
    So that when your customer or prospect has a need (or you’ve educated them that they have a need), they call you first!
    4/30/2010
    Les Proctor Direct
    11
  • 12. 4/30/2010
    12
    Les Proctor Direct
    Cha-ching!
  • 13. Social Media is not…
    An inexpensive new way to broadcast your message to your “audience”
    4/30/2010
    Les Proctor Direct
    13
  • 14. Social media is not…
    Something you can implement quickly and then measure the results… (it takes time, know-how, and resources)
    4/30/2010
    Les Proctor Direct
    14
  • 15. “It’s a process, not an event”
    ~ Seth Godin
    4/30/2010
    Les Proctor Direct
    15
  • 16. The social media landscape
    There are many, many tools and platforms
    Blogs
    Wordpress, Blogger, Typepad, etc.
    Social networking
    Facebook, Twitter, LinkedIn
    User-generated content networks
    YouTube, Flickr, Wikis
    4/30/2010
    Les Proctor Direct
    16
  • 17. How to get started…
    Wordpress + The Big Four
    4/30/2010
    Les Proctor Direct
    17
  • 18. Why Wordpress?
    Easy-to-use
    Scalable
    1000’s of themes
    1000’s of plugins to customize functionality
    Integrates with everything!
    Gravatar
    Linked-in, etc.
    4/30/2010
    New Level Media
    18
  • 19. Who else uses Wordpress?
    Source: Wordpress.com, Tag: Fortune 500
    4/30/2010
    Les Proctor Direct
    19
  • 20. The essential tools…
    Get a Blog
    yourname.wordpress.com at wordpress.com (free)
    or you can self-host your own blog ($)
    Set up your Social Profiles:
    Linked-in
    Facebook
    Twitter
    YouTube
    Get a Gravatar
    Visit www.gravatar.com and get a “globally recognized avatar” that’s connected to your email address
    4/30/2010
    Les Proctor Direct
    20
  • 21.
    • Your blog should quickly answer the questions:
    Who are you?
    What do you do, and
    Why should I trust you?
    Les Proctor Direct
    4/30/2010
    21
  • 22. Your focus should be…
    4/30/2010
    Les Proctor Direct
    22
  • 23. Editorial Format for Blogs
    4/30/2010
    Les Proctor Direct
    23
  • 24. The 3 actions of social media
    Connect
    Measured by # of connections, friends, followers
    Remember “quality over quantity”
    Collect & Share
    Focus primarily on your area of expertise
    But also remember “make it authentic and human”
    Create & Collaborate
    Share your knowledge and expertise
    Remember “you are the expert”
    4/30/2010
    Les Proctor Direct
    24
  • 25. Do’s and Don’ts
    Followed by more do’s…
    4/30/2010
    Les Proctor Direct
    25
  • 26. Social Media: “Do’s”
    Follow
    Listen
    Participate
    Engage
    Create
    Collaborate
    4/30/2010
    Les Proctor Direct
    26
  • 27. Social Media: “Don’ts”
    Don’t connect without a purpose
    Don’t broadcast
    Don’t spam
    4/30/2010
    New Level Media
    27
  • 28. Social Media: More “Do’s”
    Add value
    Be real
    Be authentic
    Be human
    Focus on the quality of your contribution
    4/30/2010
    Les Proctor Direct
    28
  • 29. Want more?
    Sign up for my exclusive 15-week DIY coaching program
    4/30/2010
    Les Proctor Direct
    29
    Visit www.lesproctordirect.com