Social Media 101


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Demystifying Social Media... Social Media 101 in a language that is simple and easy to understand.

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Social Media 101

  1. 1. Social Media 101<br />for Small Business<br />How to make Social Media work for you<br />
  2. 2. Objectives:<br />To build relationships,<br />To have your customers and prospects contact you when they have a need,<br />To strengthen your relationship with your customers, and… <br />4/30/2010<br />Les Proctor Direct<br />2<br />
  3. 3. <ul><li>To make money!! ~ It’s OK to make money, in fact it’s good!</li></ul>New Level Media<br />4/30/2010<br />3<br />
  4. 4. So, what is social media??<br />Definition: “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.”<br />Source: Wikipedia<br />4/30/2010<br />Les Proctor Direct<br />4<br />
  5. 5. And, social media is…<br />Definition: “Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.”<br />Source: Creative Media Farm<br />4/30/2010<br />Les Proctor Direct<br />5<br />
  6. 6. And, social media is…<br />Definition: “Social media is the use of technology combined with social interaction to create or co-create value.”<br />Source: Duct-Tape Marketing<br />4/30/2010<br />Les Proctor Direct<br />6<br />
  7. 7. So, what is social media???<br />No wonder it’s confusing!<br />There are a million different definitions for a million different people…<br />4/30/2010<br />Les Proctor Direct<br />7<br />
  8. 8. Let’s make it easy…<br />4/30/2010<br />Les Proctor Direct<br />8<br />
  9. 9. Definition: Social Media<br />Social media is just another way to communicate–a powerful way, because like all “real” communication– it’s a two-way street, an opportunity to engage and build relationships with people.<br />4/30/2010<br />Les Proctor Direct<br />9<br />
  10. 10. Benefits: Social Media<br />It’s an extension of you – of your business – of your website – of your best thinking… <br />It accelerates the sales process by giving your customers and prospects the information they’re looking for…<br />4/30/2010<br />Les Proctor Direct<br />10<br />
  11. 11. Benefits: Social Media<br />So that when your customer or prospect has a need (or you’ve educated them that they have a need), they call you first!<br />4/30/2010<br />Les Proctor Direct<br />11<br />
  12. 12. 4/30/2010<br />12<br />Les Proctor Direct<br />Cha-ching!<br />
  13. 13. Social Media is not…<br />An inexpensive new way to broadcast your message to your “audience”<br />4/30/2010<br />Les Proctor Direct<br />13<br />
  14. 14. Social media is not…<br />Something you can implement quickly and then measure the results… (it takes time, know-how, and resources)<br />4/30/2010<br />Les Proctor Direct<br />14<br />
  15. 15. “It’s a process, not an event”<br />~ Seth Godin<br />4/30/2010<br />Les Proctor Direct<br />15<br />
  16. 16. The social media landscape<br />There are many, many tools and platforms<br />Blogs<br />Wordpress, Blogger, Typepad, etc.<br />Social networking<br />Facebook, Twitter, LinkedIn <br />User-generated content networks<br />YouTube, Flickr, Wikis<br />4/30/2010<br />Les Proctor Direct<br />16<br />
  17. 17. How to get started…<br />Wordpress + The Big Four<br />4/30/2010<br />Les Proctor Direct<br />17<br />
  18. 18. Why Wordpress?<br />Easy-to-use<br />Scalable<br />1000’s of themes<br />1000’s of plugins to customize functionality<br />Integrates with everything!<br />Gravatar<br />Linked-in, etc.<br />4/30/2010<br />New Level Media<br />18<br />
  19. 19. Who else uses Wordpress?<br />Source:, Tag: Fortune 500<br />4/30/2010<br />Les Proctor Direct<br />19<br />
  20. 20. The essential tools…<br />Get a Blog<br /> at (free)<br />or you can self-host your own blog ($)<br />Set up your Social Profiles: <br />Linked-in<br />Facebook<br />Twitter<br />YouTube<br />Get a Gravatar <br />Visit and get a “globally recognized avatar” that’s connected to your email address<br />4/30/2010<br />Les Proctor Direct<br />20<br />
  21. 21. <ul><li>Your blog should quickly answer the questions: </li></ul>Who are you? <br />What do you do, and <br />Why should I trust you?<br />Les Proctor Direct<br />4/30/2010<br />21<br />
  22. 22. Your focus should be…<br />4/30/2010<br />Les Proctor Direct<br />22<br />
  23. 23. Editorial Format for Blogs<br />4/30/2010<br />Les Proctor Direct<br />23<br />
  24. 24. The 3 actions of social media <br />Connect<br />Measured by # of connections, friends, followers<br />Remember “quality over quantity”<br />Collect & Share<br />Focus primarily on your area of expertise<br />But also remember “make it authentic and human”<br />Create & Collaborate<br />Share your knowledge and expertise <br />Remember “you are the expert” <br />4/30/2010<br />Les Proctor Direct<br />24<br />
  25. 25. Do’s and Don’ts<br />Followed by more do’s…<br />4/30/2010<br />Les Proctor Direct<br />25<br />
  26. 26. Social Media: “Do’s”<br />Follow<br />Listen<br />Participate<br />Engage<br />Create<br />Collaborate <br />4/30/2010<br />Les Proctor Direct<br />26<br />
  27. 27. Social Media: “Don’ts”<br />Don’t connect without a purpose<br />Don’t broadcast<br />Don’t spam<br />4/30/2010<br />New Level Media<br />27<br />
  28. 28. Social Media: More “Do’s”<br />Add value<br />Be real<br />Be authentic<br />Be human<br />Focus on the quality of your contribution<br />4/30/2010<br />Les Proctor Direct<br />28<br />
  29. 29. Want more?<br />Sign up for my exclusive 15-week DIY coaching program<br />4/30/2010<br />Les Proctor Direct<br />29<br />Visit<br />
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