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Navigating the "Digital Shift" in K - 12 School Libraries

Navigating the "Digital Shift" in K - 12 School Libraries

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  • 1. Navigating the ―Digital Shift‖ in K–12 School Libraries
  • 2. Terri Soutor is the Vice President of Marketing & DigitalProducts where she is responsible for defining the company’sdigital product and go-to-market strategies, as well leadmarketing and publicity for Lerner Publishing Group’s 13divisions and imprints. Terri has worked in the technology sectorfor more than 15 years with specific expertise in leveragingtechnology for K-12 educational improvement. Terri also serveson the leadership council member at the Minnesota Children’sMuseum. tsoutor@lernerbooks.com @terrisoutorDan Wallek is the Sr. Director of Digital Product Managementwhere he is responsible for developing and executing a digitalcontent product strategy which leverages Lerners content assetsfrom printed children’s books to create new revenueopportunities for the education/library markets. He has workedin the education, training and technology industries for morethan 15 years in various management positions. He hasexperience in strategic planning, product management, andmarket management. Dan has also served as the Board Chair forSan Miguel Middle School of Minneapolis and as BoardPresident for the Minnesota Book Publishers Roundtable.dwallek@lernerbooks.com @danwallek
  • 3. Today’s Program• Digital Books in Schools – Market Trends & Research• The eReader Device Smorgasbord• Platform Proliferation• eBook Checkout and Licensing Models• Publishers’ Challenges – Rights, Royalties & Digital Math• Librarians’ Challenges – Managing Devices or Managing Content?15-minute break• Where are the devices, market and licensing models moving?• The publisher’s view of the school library in 2015-202030-minute moderated Q&A with Cindy Dunn
  • 4. Our Reading Habits Are Changing
  • 5. eBooks have a solidand growing place in the school library market $50 Million spent on eBooks in U.S. schoolsin the 2010-2011 school year and rising fast!
  • 6. 44% of school libraries have eBooks 71% of high schools 55% of middle schools** 35% of elementary schools Another 22% will add them this yearBy 6/13, 85% of schools offer eBooksMedian # of eBooks: 397Circulation is growing: +62% last year
  • 7. Searching & Note Taking Become Easier and Faster
  • 8. eBooksextend your librarycirculation
  • 9. Getting kids to read,understand, andcritically assess information is crucial…So, does it really matter in what format they read?
  • 10. Transmedia Trends! Kids are reading in many ways and from many sources Most teens and tweens read more than many adults Print, online, audio, cell phone shorts, multimedia stories, short-text articles, 140-character tweets, eBooks, book apps, professional, amateur, peer – just make it interesting
  • 11. Audio books are stilla hot ―digital‖ option for students
  • 12. More ―digital‖ book options Interactive Books Enhanced eBooks
  • 13. All a Twitter about Apps 40,000 +Book Apps in theiTunes App Store
  • 14. The eReader Device SmorgasbordTablets introduced in 1983 – Apple Bashful63.6 million tablet units sold by end of 2011 – 261.4% increase from 2010 – Significant growth through 2015Currently on the market – Apple iPad – Samsung Galaxy Tab – Amazon Kindle Touch – Amazon Kindle Fire – B&N Nook Tablet – B&N Nook Color – Sony Reader Wi-Fi – Kobo Vox
  • 15. The iPad 2® Images from www.apple.com
  • 16. The iPad 2®• Key Features – Instant On – Two Cameras – Video Recording – Battery life – Volume of apps available• Things to Know – Does not support Flash – 27,436 Children’s & Teen books in iBook app – Book apps versus eBooks• Complete technical specifications can be found at www.apple.com/ipad/specs/
  • 17. Samsung Galaxy TabImages from www.samsung.com
  • 18. Samsung Galaxy Tab• Key Features – Two Cameras – Video Recording – Battery life – Android OS• Things to Know – Supports Flash – Use eReader apps to read eBooks (Kindle, B&N, Blio, Stanza, etc.)• Complete technical specifications can be found at http://www.samsung.com/global/microsite/galaxytab/10.1/spec. html.
  • 19. Amazon Kindle TouchImages from www.amazon.com
  • 20. Amazon Kindle Touch• Key Features – Free 3G wireless – Multi-touch screen – Borrow books from public library – Text to speech• Things to Know – Closed system-- Must purchase eBooks (Kindle version) directly from Amazon – Black & White only – Reflows text – no fixed format books – View 1 page at a time• Complete technical specifications can be found at http://www.amazon.com/gp/product/B005890G8O/ref=famstripe_kt 3g.
  • 21. Amazon Kindle FireImages from www.amazon.com
  • 22. Amazon Kindle Fire• Key Features – Movies, apps, games, music, reading and more, plus Amazons revolutionary, cloud-accelerated web browser – Touchscreen – Thousands of apps & games – Free cloud storage of all Amazon content• Things to know – Supports Flash – Supports fixed format ePub3 – Must purchase eBooks (Kindle version) directly from Amazon• Complete technical specifications can be found at http://www.amazon.com/gp/product/B0051VVOB2/ref=famstripe_ kf.
  • 23. B&N Nook TabletImages from www.barnesandnoble.com
  • 24. B&N Nook Tablet• Key Features – HD movies, TV shows and music from the top names— Netflix, Hulu Plus™, Pandora® & more – Worlds most advanced VividView™ 7" Touchscreen – Over 2.5 million books, magazines, comics & kids books• Things to Know – Android device – Supports ePub3 – Must purchase eBooks directly from B&N• Complete technical specifications can be found at http://www.barnesandnoble.com/p/nook-tablet-barnes- noble/1104687969.
  • 25. B&N Nook ColorImages from www.barnesandnoble.com
  • 26. B&N Nook Color• Key Features – Worlds most advanced VividView™ 7" touchscreen – Over 2.5 million books, magazines, interactive kids books• Things to Know – Nook Kids = fixed format children’s books – Purchase eBooks directly from B&N• Complete technical specifications can be found at http://www.barnesandnoble.com/p/nook-color-barnes- noble/1100437663.
  • 27. Sony Reader Wi-FiImages from www.sony.com
  • 28. Sony Reader Wi-Fi• Key Features – Wi-Fi access to 2 million titles – Clear enhanced touch screen – Battery life – Built-in dictionaries – Audio playback• Things to Know – Black & White – Does not support fixed format eBooks – Must purchase eBooks directly from Sony• Complete technical specifications can be found at http://store.sony.com/webapp/wcs/stores/servlet/ProductDisplay?ca talogId=10551&storeId=10151&langId=- 1&productId=8198552921666384227#additionalImage1%22.
  • 29. Kobo VoxImages from www.kobo.com
  • 30. Kobo Vox• Key Features – 2.2 million books – Over 1 million free – Social Reading – Unlimited Web & Email – Built-in Wi-Fi• Things to Know – Must purchase eBooks directly from Kobo – Android-based device• Complete technical specifications can be found at http://www.kobobooks.com/kobovox_tech.
  • 31. Platform Proliferation• Wholesaler/Distributor – Follett Shelf – OverDrive – Mackin Via – EBSCO Host (NetLibrary) – Google Books• Publishers – Gale – Marshall Cavendish – Rosen – Lerner Digital
  • 32. Checkout/Licensing Models• Subscription• Licensing• Check out vs. access• Sharing permissions• Borrowing/Len ding
  • 33. Publishers’ Challenges• Rights/Permissions• Royalties• Storage – Digital Asset Management• Must Create Multiple File Formats• Technology Shifts• Piracy• Digital Math vs. Print Math – Hosting fees – Conversion costs – Distribution costs
  • 34. Librarians’ ChallengesPricing, sharing, formats, and inability todownload to preferreddevices are persistentbugaboos for schoollibraries(not to mention budgets)Learning multipledevices and platforms
  • 35. Librarians’ ChallengesAcquiring content vs. managingtechnologyHELP! You are the geek squadDevice management, policies &student-owned devicesLearn how to integrate digitalcontent with your librarycatalog for ―one stop shop‖Creating a robust and usefullibrary websiteAllow home access to digitalcontent?
  • 36. Top Barriers to eBook UsageYour students don’t know you’ve got them! Promote during classroom instruction, general online catalog/OPAC, and put a digital link on your library website!Lack of training on how to use eBooksDon’t need eReaders to offer eBooks to yourstudents. Computers are a viable eReader! More than 50% of eBook reading is done on a computer; only 20% on a dedicated device. Many students have their own devices and home Internet access
  • 37. Devices, market &licensing in the future eBooks are here to stay—welcome them in your library! Tablets and multi-purpose devices will trump dedicated eReaders # of your students with devices will increase and you will be expected to lend content for them Publishers will simplify licensing models for libraries Pricing models for library different than consumer Watch the consumer market— what happens atAmazon does NOT stay atAmazon.
  • 38. The Future…iPads and tabletdevices willoutnumbercomputers inschoolsby 20161:6 iPads to students in5 years8% or more of yourmaterials budget will bespent on eBooks in 5 years
  • 39. The Future…Refocusing onhigh-quality contentBetterpersonalization, moreflexibility and greateraccess to informationare top driversDevice management islargest hurdle todeployment
  • 40. The Future… Librarians play a key role in teaching kids information literacy skills – detecting credible information from bad.
  • 41. Librarians are being left out of theconversation on school improvement!
  • 42. Be knowledgeableand become vocal advocates for good content, embrace technology for reading and learning, and vocalize how the school libraryimpacts education improvement!