slideshare.org/Leosorge
Who am I?                   @leosorge        NordEst Digitale, Scientific Member        Gamification.org/it, Italian Partn...
We are talking about softwareWe are not talkingabout a new overall strategyWe can reengineer (mind) processes(tactically, ...
DEFINITIONS
The process of usinggame thinking + game mechanicsto engage audiencesand solve problems.According to Wikipediaand Gabe Zic...
The applied useof elements found in gamingfor non-game consumerapplications, products and otherrelated services.According ...
Applying game-design thinkingto non-game applicationsto make themmore fun and engaging.According to the Gamification WikiA...
The use of game-derived mechanicsto increase use and engagementby synchronising eventsleveraging on the natural competitio...
●   Foursquare●   Shopkick●   Recyclebank●   CrowdTwist●   Badgeville●   Bunchball●   Farmville (Facebook supported)●   Ma...
● M2 Research pegs the current gamification  market at $100 million in 2011● Client implementations in 2011 focus on:  ○ u...
GAME MECHANICS   10
Attaching a measure to anythingTurns it into a gameHow do we get people to fall in love with our app?How do we get people ...
●   The Gamification Wiki lists 24    different game mechanics (as of Nov. 7, 2011)●   SCVNGRs 47 unique game    mechanics...
(Bunchball).Mechanics Vs. Primary human desires 13
Mechanics● Points, level, badges, leaderboards● virtual goods, v. currences, charity● synchroDesires● competition, reward,...
The 5 key points of Engagement● recency (When was his last visit?)● frequency (How often does he visit?)● duration (How lo...
To whom gamification may concern●   off-line activities●   consumer applications & websites●   company software●   educati...
To whom gamification may concern● off-line activitiespoint collection, miles, happy hour... flash mobs?● consumer applicat...
Single Players (consumer)Richard Bartles studied MUD player typesin the late 1990′s and came up with 4 types of players:● ...
Mechanics to PsychologyAccording to Stephen Anderson                                19
Infographic:                    Neurology of                    GamingMechanics to Neurology             20
CONCLUSIONS
The use of synchronized loopsto increase use, engagement,skills, and knowledges,leveraging on the naturalcompetition of al...
Shall you have a social software(that breaks down the corporate pyramid)ruled by its social metrics(that gives you step-by...
Questions?
Free Additional Resources●   Gamification Wiki●   Gamification Blog●   Digest of Gamification●   Gamification Research Net...
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The Thrones of Game [veneziacamp format]

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The Thrones of Game [veneziacamp format]

  1. 1. slideshare.org/Leosorge
  2. 2. Who am I? @leosorge NordEst Digitale, Scientific Member Gamification.org/it, Italian Partner RepRap/Maker Day, Organizer SeeWeb CloudSeed, Organizer
  3. 3. We are talking about softwareWe are not talkingabout a new overall strategyWe can reengineer (mind) processes(tactically, one by one)Gamification is a moving target 2
  4. 4. DEFINITIONS
  5. 5. The process of usinggame thinking + game mechanicsto engage audiencesand solve problems.According to Wikipediaand Gabe ZichermannA definition of Gamification/1 4
  6. 6. The applied useof elements found in gamingfor non-game consumerapplications, products and otherrelated services.According to Margaret WallaceA definition of Gamification/2 5
  7. 7. Applying game-design thinkingto non-game applicationsto make themmore fun and engaging.According to the Gamification WikiA definition of Gamification/3 6
  8. 8. The use of game-derived mechanicsto increase use and engagementby synchronising eventsleveraging on the natural competitionof (almost) all human beings.According to Leo SorgeA definition of Gamification/4 7
  9. 9. ● Foursquare● Shopkick● Recyclebank● CrowdTwist● Badgeville● Bunchball● Farmville (Facebook supported)● Mafia Wars (Facebook supported)Gamification examples 8
  10. 10. ● M2 Research pegs the current gamification market at $100 million in 2011● Client implementations in 2011 focus on: ○ user engagement, 47% ○ brand loyalty 22% ○ brand awareness 15%● The market is estimated to grow to $2.8 billion by 2016Gamification on the front-side burner 9
  11. 11. GAME MECHANICS 10
  12. 12. Attaching a measure to anythingTurns it into a gameHow do we get people to fall in love with our app?How do we get people to stay in love with our app?● By motivating consumer behavior Mechanics to Psychology● Move beyond points & badge mechanics● Time tracking● Social proof (my sister uses it), stories behindAccording to Stephen Anderson 11
  13. 13. ● The Gamification Wiki lists 24 different game mechanics (as of Nov. 7, 2011)● SCVNGRs 47 unique game mechanics (as of Nov. 7, 2011)*Both of these lists can be used to brainstorm on addingnew features and elements to any website or communityThe 24 and the 47 12
  14. 14. (Bunchball).Mechanics Vs. Primary human desires 13
  15. 15. Mechanics● Points, level, badges, leaderboards● virtual goods, v. currences, charity● synchroDesires● competition, reward, achievements● status, self expression, altruism 14
  16. 16. The 5 key points of Engagement● recency (When was his last visit?)● frequency (How often does he visit?)● duration (How long does he stay on the sight when he visits?)● virality (How often does he share content on the site?) (How much is his sharing amplified through their network?)● ratings (how often does he rate content on the site?) 15
  17. 17. To whom gamification may concern● off-line activities● consumer applications & websites● company software● education, updating 16
  18. 18. To whom gamification may concern● off-line activitiespoint collection, miles, happy hour... flash mobs?● consumer applications & websitesFoursquare, Facebook, eBay, Linkedin...● company softwareSap, Microsoft W7 translate...● education, updating 17
  19. 19. Single Players (consumer)Richard Bartles studied MUD player typesin the late 1990′s and came up with 4 types of players:● killers● achievers● socializers● explorers 18
  20. 20. Mechanics to PsychologyAccording to Stephen Anderson 19
  21. 21. Infographic: Neurology of GamingMechanics to Neurology 20
  22. 22. CONCLUSIONS
  23. 23. The use of synchronized loopsto increase use, engagement,skills, and knowledges,leveraging on the naturalcompetition of all human beings.According to Leo SorgeA definition of Gamification/5 22
  24. 24. Shall you have a social software(that breaks down the corporate pyramid)ruled by its social metrics(that gives you step-by-step control),analyzing your audiencesyou can gamify skill + knowledge(breaking down the educational pyramid)The Results of Gamification 23
  25. 25. Questions?
  26. 26. Free Additional Resources● Gamification Wiki● Gamification Blog● Digest of Gamification● Gamification Research Network● Gamification 101● Gamification in real time from Twitter● What is Gamification Really?● The Gamification Backlash● Gamification Research Network● Gamasutra● Semantic Foundry Survey of Gamification... 25
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