How to Web 2.0 :   Hands-On Guidance to Social Networking and New Technologies for IP Lawyers and Businesses Presented by ...
*Image:  Littlebigplanet -forum  on Flikr
Introduction IP lawyers should use Social Media like vitamin supplements.  They are beneficial, but you must follow the di...
LinkedIn: The big deal. <ul><li>Network of 40 million users around the world. 170 industries. 200 countries. 840,000 peopl...
Why Every Lawyer  Should Join LinkedIn <ul><li>Non-exclusive and open </li></ul><ul><li>Virtual, updated Rolodex </li></ul...
LinkedIn How Tos:  Basics, Beef, Build & Brand <ul><li>Basics : Sign up at  www.linkedin.com . Content. SEO. Links. Vanity...
Blogs and Google Reader: Reading ‘em and Feeding ‘em
Why read blogs?  <ul><li>New insight into contemporary legal issues </li></ul><ul><li>Opportunities to see how other lawye...
Blog How Tos:  Find, Read, Feed, Follow. <ul><li>Find ‘em : My list, Google, Link Love.  </li></ul><ul><li>Read ‘em : Onli...
JD Supra <ul><li>Publish your legal work online for free. JD Supra  distributes  it through RSS feeds, Twitter, Facebook, ...
Facebook <ul><li>Why  lawyers should use  Facebook : to network for referrals; research defendants and potential jury memb...
Iphone and Blackberry <ul><li>Free and cheap applications </li></ul><ul><li>Take notes while driving, check your email, br...
Twitter <ul><li>140 characters </li></ul><ul><li>See what people are  saying  about your firm, company or products; connec...
Martindale-Hubbell Connected and Legally Minded <ul><li>Both  MH-Connected  and  Legally Minded  are in draft versions </l...
Legal OnRamp <ul><li>Legal  OnRamp  is for in-house counsel & firm lawyers that can add value. Request or be invited. </li...
Conclusion IP lawyers should use Social Media like vitamin supplements.  They are beneficial, but you must follow the dire...
Questions? Contact me. <ul><li>Email :  </li></ul><ul><li>[email_address]   </li></ul><ul><li>LinkedIn :  www.linkedin.com...
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How to Web 2.0: Hands-On Guidance to Social Networking and New Technologies for IP Lawyers and Businesses

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PowerPoint presentation at the Minnesota Continuing Legal Education's 2009 Midwest Intellectual Property Institute on September 25, 2009.

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How to Web 2.0: Hands-On Guidance to Social Networking and New Technologies for IP Lawyers and Businesses

  1. 1. How to Web 2.0 : Hands-On Guidance to Social Networking and New Technologies for IP Lawyers and Businesses Presented by Leora Maccabee Maslon Edelman Borman & Brand, LLP September 25, 2009
  2. 2. *Image: Littlebigplanet -forum on Flikr
  3. 3. Introduction IP lawyers should use Social Media like vitamin supplements. They are beneficial, but you must follow the directions, use wisely, strategically and in moderation.
  4. 4. LinkedIn: The big deal. <ul><li>Network of 40 million users around the world. 170 industries. 200 countries. 840,000 people in the law practice industry. 385,000 lawyers. </li></ul>
  5. 5. Why Every Lawyer Should Join LinkedIn <ul><li>Non-exclusive and open </li></ul><ul><li>Virtual, updated Rolodex </li></ul><ul><li>Brand yourself and your work </li></ul><ul><li>Client, employer, job and reference searches </li></ul><ul><li>Networking opportunities </li></ul><ul><li>Basic level is free </li></ul>
  6. 6. LinkedIn How Tos: Basics, Beef, Build & Brand <ul><li>Basics : Sign up at www.linkedin.com . Content. SEO. Links. Vanity url. </li></ul><ul><li>Beef it up : Groups , Applications , Recommendations </li></ul><ul><li>Build your network: Backwards and forwards. Personal invites . </li></ul><ul><li>Brand yourself: Status posts. Q & A. Connect others. Events. </li></ul>
  7. 7. Blogs and Google Reader: Reading ‘em and Feeding ‘em
  8. 8. Why read blogs? <ul><li>New insight into contemporary legal issues </li></ul><ul><li>Opportunities to see how other lawyers in deal with problems or new case law </li></ul><ul><li>Connections for the development of future business relationships. </li></ul><ul><li>Interactive and conversational </li></ul><ul><li>Write your own – become a thought leader </li></ul>
  9. 9. Blog How Tos: Find, Read, Feed, Follow. <ul><li>Find ‘em : My list, Google, Link Love. </li></ul><ul><li>Read ‘em : Online, email, RSS. Check the citations and credentials. </li></ul><ul><li>Feed ‘em : Google Reader </li></ul><ul><li>Follow ‘em : and email </li></ul><ul><li>( Create ‘em: Wordpress, Blogger) </li></ul>
  10. 10. JD Supra <ul><li>Publish your legal work online for free. JD Supra distributes it through RSS feeds, Twitter, Facebook, LinkedIn, and online news feeds. </li></ul><ul><li>Legal research – browse legal articles, analyses and documents. </li></ul><ul><li>Free vs. paying accounts </li></ul>
  11. 11. Facebook <ul><li>Why lawyers should use Facebook : to network for referrals; research defendants and potential jury members; market your law firm or company; vet potential legal hires or current employees. </li></ul><ul><li>Create a profile, set your privacy settings, and then connect online. </li></ul>
  12. 12. Iphone and Blackberry <ul><li>Free and cheap applications </li></ul><ul><li>Take notes while driving, check your email, browse the FRCP, update Facebook, track billable time, edit documents and spreadsheets, share files, map your location or find the closest grocery store. </li></ul><ul><li>iPhone App Store and Blackberry App World </li></ul>
  13. 13. Twitter <ul><li>140 characters </li></ul><ul><li>See what people are saying about your firm, company or products; connect with other lawyers; make yourself available to media personalities; and expose new audiences to your legal services. </li></ul><ul><li>Sign on and brand yourself </li></ul><ul><li>Twitter etiquette </li></ul>
  14. 14. Martindale-Hubbell Connected and Legally Minded <ul><li>Both MH-Connected and Legally Minded are in draft versions </li></ul><ul><li>Why join? Create a profile; connect with colleagues; join groups; exchange ideas, files & resources; upload blog posts or documents; and explore legal resources on a variety of issues. </li></ul><ul><li>Great for thought leaders </li></ul>
  15. 15. Legal OnRamp <ul><li>Legal OnRamp is for in-house counsel & firm lawyers that can add value. Request or be invited. </li></ul><ul><li>Why Join? Public and private conversation and networking; discuss the law with firm lawyer experts & read legal documents submitted by firm lawyers to answer legal questions or assess for future hiring; searches & FAQs. </li></ul>
  16. 16. Conclusion IP lawyers should use Social Media like vitamin supplements. They are beneficial, but you must follow the directions, use wisely, strategically and in moderation.
  17. 17. Questions? Contact me. <ul><li>Email : </li></ul><ul><li>[email_address] </li></ul><ul><li>LinkedIn : www.linkedin.com/in/leoramaccabee </li></ul><ul><li>Twitter : </li></ul><ul><li>www.twitter.com/Leoramaccabee </li></ul>
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