Por t fol ioWork samples June - September 2011
My talent is the emotional branding. In every cornerof the world I play and ponder with colors, shapes andwords - so long ...
Table of content  Approach                page 1  About my Portfolio      page 2Curriculum Viate          page 3Testimonia...
Work samples                                                                                                 page 7       ...
Approach         Fast changing technologies, especially the development of the web and Social Media have a massive influen...
About my Portfolio   The following Portfolio contains a collection of specific work I have done for my final project of my...
Curriculum Vitae                        Work ExpEriEncE                                        Creative Business Consultan...
othEr QualificationsProject „Postgraduate Culture“, BIRMINGHAM CITy UNIvERSITy                                          No...
Testimonials                                        Leonie is one of the best Social Media consultants I know. She is high...
TestimonialsPor diversidad de factores, los vínculos y las redes sociales asisten a sectores importantes de la humanidad. ...
Work Samples Look and see...page 7
...on the following pages.                        page 8
Social Media  ‘All one needs is a computer, a network connection, and  a bright spark of initiative and creativity to join...
Socialmediacloud.wordpress.com01 Blog where i answer questions about Social Media    Concept, creation and design of Blog ...
Leonie Brückner - Creative Business Consultant                                                                            ...
MAKIme.com        facebook.com/businesscommunitymakime                                                                    ...
Web/Wordpress  ‘In character, in manner, in style, in all things, the supreme  excellence is simplicity.‘                 ...
Leonie Brückner - Creative Business Consultant01 Developing of the website leoniebrueckner.com                       July ...
Design  ‘It´s not what you look at that matters, it´s what you see.‘                                              Henry Da...
MAKIme.com01 facebook landing Page         July 2011                           02 online pictures & buttons            Jul...
Leonie Brückner - Creative Business Consultant                                                                            ...
C / A s un c i ón 38, Só t a n o A   41011 Sev i l l a Sp a i n                                                           ...
Leonie Brückner - Creative Business Consultant07 Design of service packages          August 2011    Design and development...
Klaus Schnalzger - The different Talent Coach         In jedem unserer Erfolge steckt der gleiche Talent-Code und         ...
Veterinarian an der Nahe                                          Systemic autonomy training10 two different logos        ...
Workshops  ‘Knowledge is of no value unless you put it into practice.‘                                                 Ant...
BAKUN01 Using social media to find a job as woman from other nationality                  June 2011     Presenting servera...
And...  ... what is your project?                        page 24
Thank you          Thank you for taking the time to look at my portfolio. On my website leoniebrueckner.com/portfolio you ...
AppendixHere are links related to my work which might be of interest to you:Web:- leoniebrueckner.com- socialmediacloud.wo...
Get in contact                                leoniebrueckner.com                                       mail:   leonie.bru...
Portfolio leonie brücknersept2011
Portfolio leonie brücknersept2011
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Portfolio leonie brücknersept2011

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This is my Portfolio presenting work I have done for specific clients during my Master final project for my MA in Social Media at Birmingham City University.

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Portfolio leonie brücknersept2011

  1. 1. Por t fol ioWork samples June - September 2011
  2. 2. My talent is the emotional branding. In every cornerof the world I play and ponder with colors, shapes andwords - so long as I see you smile.
  3. 3. Table of content Approach page 1 About my Portfolio page 2Curriculum Viate page 3Testimonials page 5 Work Samples page 7 Thank you page 25Appendix page 26Get in contact page 28
  4. 4. Work samples page 7 Social Media page 9 01 Socialmediacloud.wordpress.com - Blog where i answer questions about Social Media page 10 02 - 03 leonie Brückner, Creative Business Consultant - twitter - Advertising my brand page 11 04 - 05 MAKime.com - Connecting rSS - Enganging with Customers page 12 Web/Wordpress page 13 01 leonie Brückner, Creative Business Consultant - Developing of the website leoniebrueckner.com page 14 page 15 Design 01 - 02 MAKime.com - facebook landing page - online pictures & buttons page 16 03 - 07 leonie Brückner, Creative Business Consultant - Corporate indentity - Business Cards page 17 -twitter Background - letter templates - Design of Service Packages page 20 08 - 09 Klaus Schnalzger, the different talent Coach - Product Demonstration - Product Package 10 Veterinarian an der Nahe - two different logos page 21 11 Systemic autonomy training - Drafts for a logo page 21 Workshops page 22 01 BAKUN - Using social media to find a job as women from other nationality page 23
  5. 5. Approach Fast changing technologies, especially the development of the web and Social Media have a massive influence on society and on the behaviour of your customers. There is a shift from organisation power to customer power that has been made possible by Social Media. Consumers use Social Media to connect and form groups, with which they can have influence on a global scale. Facebook, Twitter & Co are used to talk about your company and form the customer´s image about your brand influenced by peer-to-peer communication. Traditional ways of Marketing and communication with customers no longer have the same effectiveness as the years before; it has been replaced by Social Media. These facts require an adaptation to the changed behaviour regarding your communication with your customers. With Social Media you can humanise your brand by engaging and interacting with your target audience on different platforms to build trust and loyalty. And you don´t even need a high advertising budget to start the dialogue, the only thing you need are creative ideas on how to interact with your customers online1. In cooperation with my services we make sure that you reach your customers in the ever changing world with modern technologies by developing your individual Social media strategy. Together with the creative design I will develop for you, you will position yourself as an innovative and attractive brand to your customers. In a closing Workshop you will learn the secrets of using and monitoring your developed Social Media strategy. 1page 1 Sequoia Lab, 2011. (http://www.sequoialab.com/news-article.html?aid=109)
  6. 6. About my Portfolio The following Portfolio contains a collection of specific work I have done for my final project of my Master´s degree in Social Media at Birmingham City Universtiy. It is part of the development and position of my brand Leonie Brückner, Creative Business Consultant. The Portfolio reflects my developed brand in its design, concept and layout as well as in the containing work. During my project I spent my time in Spain, Seville and worked mainly for clients abroad. It proves the possibilities of today: New technologies enable me to realise work in every corner of the world. This is also reflected by the photos - I took during several trips through Europe - which form a part of the Portfolio. page 2
  7. 7. Curriculum Vitae Work ExpEriEncE Creative Business Consultant Jun. 11 - present Freelancer Social Media Jan. 11 - present * 23.12.1986 in Filderstadt Germany Intern, Community And Marketing Manager Oct. 09 - Mar. 10 Leonie Brückner MAKIME SERvICES GMBH, Munich Georg-Schinbainstraße 176 88400 Biberach Riss Intern, Marketing Department Feb. 07 - Mar. 07 Germany & RAvENSBURGER AG, Ravensburg Jul. 07 - Aug. 07 Education Masters, BIRMINGHAM CITy UNIvERSITy Sept. 10 - Sept.11 contact@leoniebrueckner.com Birmingham, UK leoniebrueckner.com Master in Social Media leoniebrueckner Final Thesis with MAKIME SERvICES GMBH Apr. 10 - Jul.11 creativebusinessconsultant „Social network model and strategy in changing leonie.brueckner market environments“ linkedin.com/in/leoniebrueckner Bachelor of Arts, HFU BUSINESS SCHOOL Mar. 07 - Sept.10 vS-Schwenningen, Germany International Business, specialisation in Spanish, Marketing, Innovation and Entrepreneurship Semester abroad, UNIvERSIDAD DE SEvILLA Feb. 09 - Jul.09 Seville, Spain Publicidad, Marketing de Servicios, Economía Andalucía, Merchandisingpage 3
  8. 8. othEr QualificationsProject „Postgraduate Culture“, BIRMINGHAM CITy UNIvERSITy Nov. 10 - Jul. 11Member of project management in collaboration with Award winning Student Academic Partners SchemeBusiness Talks, HFU BUSINESS SCHOOLStudent association that facilitates contact with international companies Feb. 08 - Feb. 09Team member in MarketingOrganisation of the Graduation Ball HFU BUSINESS SCHOOL Mar. 08 - Nov. 08Responsible for MarketinglanguagEsGerman: nativeEnglish: fluent, TOEFL test May 10Spanish: fluent, language course in Madrid, Spain Feb. 07 - Mar. 07French and Romanian: basiccomputingWeb 2.0 ToolsWindows: Microsoft Office (Word, Excel, PowerPoint, Outlook)Mac: iWork (Keynote, Numbers, Pages), iMovieAdobe: PhotoShop, Ilustrator, InDesignothEr intErEstsTraveling, running, reading page 4
  9. 9. Testimonials Leonie is one of the best Social Media consultants I know. She is highly skilled and her strong communi- stefanie lang cation skills makes every project a great success. I have the pleasure to work with her now since her Owner & CEO of MAKIme beginnings in Social Media in 2009. Leonie has a great passion for Internet, Design and Social Media. I like to work with her because klaus schnalzger she has golden hands in creating visual communication for getting in touch with your costumers The different Talent Coach heart. Highly recommended!page 5
  10. 10. TestimonialsPor diversidad de factores, los vínculos y las redes sociales asisten a sectores importantes de la humanidad. En esteworkshop, Leonie Brückner contrastando competencias humanas, interculturales y técnicas ha sabido traducir yreferenciar “social media” como recurso claro y efectivo para el empoderamiento y liderazgo de mujeres de otrasnacionalidades (MON). Es un honor trabajar con esta responsable y joven profesional.miriam BastidasCo-Partner and Coordinator of International Institut for Systemic Intervention, BAKUN page 6
  11. 11. Work Samples Look and see...page 7
  12. 12. ...on the following pages. page 8
  13. 13. Social Media ‘All one needs is a computer, a network connection, and a bright spark of initiative and creativity to join the economy.‘ Don Tapscott
  14. 14. Socialmediacloud.wordpress.com01 Blog where i answer questions about Social Media Concept, creation and design of Blog with Wordpress - Answering July 2011 Advertisement on Facebook and Twitter (here are two examples) - De- questions about social media that were asked by a client and sign of the header using a quote by David Meerman Scott - Photo was commented by others. taken by myself and edited by myself. Social Media page 10
  15. 15. Leonie Brückner - Creative Business Consultant Leonie Brückner @leoniebrueckner02 twitter - leoniebrueckner June - August 2011 03 Advertising my brand July 2011 - present Further develop my Twitter profile according to my new brand. Using Facebook, Twitter and my Blog (leoniebrueckner.posterous.com) to talk about my brand (here are two examples).page 11 Social Media
  16. 16. MAKIme.com facebook.com/businesscommunitymakime blog.makime.com @MAKIme04 Connecting rSS July 2011 05 Engaging with Customers June - August 2011 Communication with target audience using the MAKIme Blog, Connecting the company Blog via RSS feed to the Facebook Fanpage. Facebook Fanpage and Twitter (here two examples). Social Media page 12
  17. 17. Web/Wordpress ‘In character, in manner, in style, in all things, the supreme excellence is simplicity.‘ Henry Wadsworth
  18. 18. Leonie Brückner - Creative Business Consultant01 Developing of the website leoniebrueckner.com July - September 2011 Design of the website with wordpress - write texts - edit photos and Presenting my service and brand according to my established screenshots - install plugins and using html to adapt the site - link the corporate indentity - upload testimonials from clients. website to other sites. Web/Wordpress page 14
  19. 19. Design ‘It´s not what you look at that matters, it´s what you see.‘ Henry David Thoreau
  20. 20. MAKIme.com01 facebook landing Page July 2011 02 online pictures & buttons July - September 2011 Design a header for Blog (blog.makime.com) - Design profile picture Concept and Design of Facebook landing page (facebook.com/busi- nesscommunitymakime). for Linkedin Group ‘Optimize your business networking with Social Media‘ - other Designs. Design page 16
  21. 21. Leonie Brückner - Creative Business Consultant leoniebrueckner.com mail: leonie.brueckner@gmail.com TwiTTer: @leoniebrueckner Skype: leonie.brueckner03 Corporate identity June - September 2011 Development and Design of coprotate identity - Design of Logo and 04 Business Cards Design of Business Cards with special landscape format. favicon.page 17 Design
  22. 22. C / A s un c i ón 38, Só t a n o A 41011 Sev i l l a Sp a i n Date Title Name Street Post Code City Hallo Trenz, Lorem ipsum dolor sit amet, consectetur adipisici elit, sed eiusmod tempor incidunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquid ex ea commodi consequat. Quis aute iure reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint obcaecat cupiditat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Kind regards/ Mit freundlichen Grüßen/ Un cordial saludo, Leonie Brückner Tel. +34 660 248 894 mail contact@leoniebrueckner.com skype leonie.brueckner web leoniebrueckner.com05 twitter Background Design of Twitter background according to corporate indentitiy. 06 letter templates Design of letter templates according to corporate identity. Design page 18
  23. 23. Leonie Brückner - Creative Business Consultant07 Design of service packages August 2011 Design and development of service packages. Writing texts - editing photos - the packages are: Social Media, Design and Web/Wordpress (distributed on several pages).page 19 Design
  24. 24. Klaus Schnalzger - The different Talent Coach In jedem unserer Erfolge steckt der gleiche Talent-Code und wer diesen Code besitzt kennt sein Erfolgsgeheimnis! Beförderung 2009 Marathon 2010 Italien Urlaub 2011 WHAT´S NEXT? ? Klaus Schnalzger Der andere Talent-Coach Mühlenweg 4 D-89423 Gundelfingen Telefon: +49 (0) 90 73 / 91 45 0 E-Mail: klausschnalzger@online.de www.klausschnalzger.de08 Product Demonstration Concept and Design of product demonstration. July 2011 09 Product Package August 2011 Design of product package document (distributed on several pages). Design page 20
  25. 25. Veterinarian an der Nahe Systemic autonomy training10 two different logos August 2011 Concept and Design of two different Logos. 11 Drafts for a logo August - Septemter 2011 Here are some collected drafts for a new Logo. Currently I am working on their website.page 21 Design
  26. 26. Workshops ‘Knowledge is of no value unless you put it into practice.‘ Anton Chekhov
  27. 27. BAKUN01 Using social media to find a job as woman from other nationality June 2011 Presenting serveral social media platforms like Twitter, Facebook and Giving tips how these women can increase their job chances with Linkedin in front of women from other nationalities living in Spain. Social Media - talking about the connection of Social Capital to Social Media.page 23 Workshops
  28. 28. And... ... what is your project? page 24
  29. 29. Thank you Thank you for taking the time to look at my portfolio. On my website leoniebrueckner.com/portfolio you can find the full collection of my work from 2008 till today as this Portfolio only includes work I have done during my final project for my Master´s degree. There you can also find new projects which might not be included in this version of the Portfolio as I am constantly working on new projects. Let´s create something unique for you - so long as I see you smile. Photos in the Portfolio: Social Media - London, Greenwich with the business disctrict on the horizon, 2010 Web/Wordpress - Tenerife, 2007 Design - Reales Alcázares de Sevilla, The Alcázar of Seville, 2009 Workshops - Stonehenge, 2011page 25
  30. 30. AppendixHere are links related to my work which might be of interest to you:Web:- leoniebrueckner.com- socialmediacloud.wordpress.com- leoniebrueckner.posterous.com- www.MAKIme.com- Blog.MAKIme.com- www.bakun.esFacebook:facebook.com/BusinessCommunityMAKImefacebook.com/creativebusinessconsultantTwitter:@leoniebrueckner@MAKImeIf you are interested in the Workshop I did in collaboration with BAKUN, please get in contact with meand I will send you the presentation right away. page 26
  31. 31. Get in contact leoniebrueckner.com mail: leonie.brueckner@gmail.com TwiTTer: @leoniebrueckner Skype: leonie.bruecknercontact@leoniebrueckner.com leoniebrueckner.com creativebusinessconsultant leoniebrueckner leonie.brueckner linkedin.com/in/leoniebrueckner page 28

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