<ul><li>Definition:   The visual presentation of information  </li></ul><ul><li>Goal:   The communication of a  specific  ...
© 2010, The McGraw-Hill Companies, Inc. All Rights Reserved. Symbols:  These convey information or ideas for all languages...
<ul><li>Graphic designers are often asked to create symbols that embody ideas. </li></ul>© 2010, The McGraw-Hill Companies...
<ul><li>Typography:  the arrangement and appearance of letters   </li></ul>© 2010, The McGraw-Hill Companies, Inc. All Rig...
<ul><li>Layout:  A blueprint for work in print to hold the  viewer’s attention </li></ul>© 2010, The McGraw-Hill Companies...
© 2010, The McGraw-Hill Companies, Inc. All Rights Reserved. Illustration:  An image created to accompany words Figure 10....
© 2010, The McGraw-Hill Companies, Inc. All Rights Reserved. Figure 10.11  John Maeda,  UCLA Catalog, 2004. Figure 10.12  ...
© 2010, The McGraw-Hill Companies, Inc. All Rights Reserved. Figure 10.14  Cassidy Curtis,  Graffiti Archeology , 2004-pre...
<ul><li>Definition:   The visual presentation of information  </li></ul><ul><li>Goal:   The communication of a  specific  ...
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Getl9e ppt chap10

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Getl9e ppt chap10

  1. 1. <ul><li>Definition: The visual presentation of information </li></ul><ul><li>Goal: The communication of a specific message to a specific group of people; the success of a design is measured by how well that message is conveyed </li></ul><ul><li>Tools: Signs and symbols, typography and layout, illustration, the digital realm </li></ul><ul><li>Changes: Three historical changes created the high demand for this industry: </li></ul><ul><li>Printing press </li></ul><ul><li>Industrial Revolution </li></ul><ul><li>Travel, communication, & technology </li></ul>© 2010, The McGraw-Hill Companies, Inc. All Rights Reserved. Chapter Ten Graphic Design
  2. 2. © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved. Symbols: These convey information or ideas for all languages. Logos and trademarks: Symbols that represent the company or its product gain meaning through effective advertising. They play a major part in the identity of a corporation. Figure 10.1 Yin-yang symbol & swastika. Signs and Symbols Graphic Design
  3. 3. <ul><li>Graphic designers are often asked to create symbols that embody ideas. </li></ul>© 2010, The McGraw-Hill Companies, Inc. All Rights Reserved. Figure 10.2 Cook and Shanosky Poster for the U.S. Department of Transportation, 1974. Figure 10.3 Paul Rand logos. Graphic Design Signs and Symbols
  4. 4. <ul><li>Typography: the arrangement and appearance of letters </li></ul>© 2010, The McGraw-Hill Companies, Inc. All Rights Reserved. Figure 10.7 D ü rer, Treatise on Measurement, 1525. Figure 10.8 Joan Dobkin, Leaflet for Amnesty International. Typography and Layout
  5. 5. <ul><li>Layout: A blueprint for work in print to hold the viewer’s attention </li></ul>© 2010, The McGraw-Hill Companies, Inc. All Rights Reserved. Figure 10.9 Layouts for the New York-New Haven railroad schedule. Typography and Layout
  6. 6. © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved. Illustration: An image created to accompany words Figure 10.10 Henri de Toulouse-Lautrec, La Goulou at the Moulin Rouge, 1891. Word and Image
  7. 7. © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved. Figure 10.11 John Maeda, UCLA Catalog, 2004. Figure 10.12 TBWA/Chiat/Day, iPod Silhouette ad campaign, 2004. Word and Image
  8. 8. © 2010, The McGraw-Hill Companies, Inc. All Rights Reserved. Figure 10.14 Cassidy Curtis, Graffiti Archeology , 2004-present . Motion and Interactivity Figure 10.15 W. Bradford Paley, A TextArc , 2003 .
  9. 9. <ul><li>Definition: The visual presentation of information </li></ul><ul><li>Goal: The communication of a specific message to a specific group of people; the success of a design is measured by how well that message is conveyed </li></ul><ul><li>Tools: Signs and symbols, typography and layout, illustration, the digital realm </li></ul><ul><li>Changes: Three historical changes created the high demand for this industry: </li></ul><ul><li>Printing press </li></ul><ul><li>Industrial Revolution </li></ul><ul><li>Travel, communication, & technology </li></ul>© 2010, The McGraw-Hill Companies, Inc. All Rights Reserved. Chapter Ten Graphic Design and Illustration
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