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Presentation to METRO NY SIG Distance Education Group, March 12, 2012

Presentation to METRO NY SIG Distance Education Group, March 12, 2012

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Transcript

  • 1. MARKETING THE ONLINE LIBRARY TO THE DISTANCE EDUCATION COMMUNITY E LIZABETH LEONARD METRONY SIG-DE MARCH 12, 2012
  • 2. WHO AM I?CURRENTLY Library Director, Berkeley College OnlineBL (BEFORE LIBRARIES)  Twelve years in IT at NYU, Department of Defense, Coach Leatherware, IBM, ISPs  Training and Development  Technical Support  Project ManagementEDUCATION  Master’s Degree, Library and Information Science, Rutgers’ School of Information  Master’s Degree, Urban Planning, NYU Wagner School of Public Service  Doctoral Work, Clinical Psychology, Fielding Graduate University  Bachelor of Arts, Anthropology/Environmental Studies, Grinnell College
  • 3. BERKLEE? UC BERKELEY?  No! Berkeley College http://www.berkeleycollege.edu  Career College in New York, New Jersey, and Online  Bachelor’s and Associates Degrees
  • 4. MAJORS 22.4 19.9 12.7 12.4 8.6 7.9 5.8 3.8 3.0 3.6 Management Health Justice Fashion General Accountin Marketing Internationa Financial Information Services Studies Marketing & Business g l Business Services Systems Management Management Note: Data is collected from random Fall 2011 sources on a non-empirical basis and may reflect averages rather than statistical analysis to obtain results.
  • 5. ONLINE LIBRARY SERVICESPROVIDE SAME SERVICES AS BRICK-AND-MORTAR LIBRARY  Online Journals  eBooks  Streaming Media  Online Student Services  Reference Services via Chat
  • 6. IF YOU BUILD IT, THEY WILL COME. Probably not. Prepare to be busy.
  • 7. THREE PRONG APPROACH Faculty Students Administrators
  • 8. FACULTY TRICKLE DOWN THEORY What faculty know, they will teach What faculty do not want to teach, they will ask you to do (aka Embedded Librarianship) Information Literacy
  • 9. FACULTY WHAT THEY KNOW, THEY WILL TEACH  Do not offer to deliver education in their specialized areas  (it makes them grouchy)  Provide tailored resources instead to supplement learning  Valid internet sources  Lists of library databases  Streaming media  Teaching to find and identify resources
  • 10. FACULTY EMBEDDED LIBRARIANSHIP  Librarians work with Faculty on an “as needed basis” within online course; best practices  One example: Librarian’s Corner  Positives and negatives  Point of need  Huge time investment (check daily)
  • 11. FACULTY INFORMATION LITERACY  Middle States (or your) accreditation standards  ACRL Information Literacy  Improve student research skills  Improve students’ lifelong learning  Must have faculty buy in; students listen to the “keepers of the grades”  Assignments must be mandated by faculty- and count towards final grade.  Great way to start- offer to have a research presentation to support a term-length assignment. Build from there.
  • 12. FACULTY GET TO THE TABLE…Make Friends with Chairs, Deans, Faculty Association Leaders  People listen to their friends and bosses  Easier if you have “faculty status” Create and Share Resources  Forums and presentations  Cheat sheets Find out what the Faculty need to support teaching and learning  And get it done!
  • 13. FACULTY OTHER MARKETING METHODS  Faculty newsletters – highlight resources and services  Direct email  Gets lost a lot  Video “blips” and PSAs
  • 14. THREE PRONG APPROACH Faculty Students Administrators
  • 15. STUDENT DEMOGRAPHICS  What age range is your student body?  Gender?  What stage of life are they in?
  • 16. WHAT DOES THIS MEAN? • Realism • Confidence MILLENIALS • Social • Extreme BABY fun BOOMERS GENX •Optimism • Skepticis •Involvemen m • Fun t • Informalit y
  • 17. STUDENTS SERVICES, CONT.CHAT PROGRAMS  available wherever they are  inexpensive  Meebo  LibraryH3lp  LivePerson  LibChat – coming Spring 2012 from Springshare  Online chat reference does make a difference…..
  • 18. STUDENTSLIBRARY WEBPAGE DESIGN  Easier to use = greater use  Difficult webpages and “drill down” menus to needed services drive students to Google…
  • 19. STUDENTS TOOLSInformation Literacy tutorials  Create/tailor/link  www.clipinfolit.org  ALA PrimoTools for online Students  LibGuides, http://berkeleycollege.libguides.com/onlinestudent
  • 20. STUDENTS COMMUNICATIONCREATE WAYS TO CONNECT WITH A “PERSONAL LIBRARIAN”  Broadcast emails may have success, may not  http://www.screencast.com/t/lZvvot68J  Facebook  Update information frequently  Build contests, etc. for “likes”
  • 21. STUDENTSCONNECT WITH STUDENT (LEADERS) (Trickle Down Theory Part II)  Reach out to student leaders, peer groups, study groups, clubs
  • 22. STUDENTS CONCERNSMANAGE STUDENT ISSUES QUICKLY A happy customer tells 1 person, an unhappy customer tells Google. WE ARE A CUSTOMER SERVICE BUSINESS.
  • 23. THREE PRONG APPROACH Faculty Students Administrators
  • 24. ADMINISTRATION CONNECTIONSSTUDENT AFFAIRS  Newsletters – column?  Webinars  Joint Events
  • 25. ADMINISTRATIONCOLLABORATIVE PROJECTS  Academic Support: http://berkeleycollege.libguides.com/Writing  Career Services: http://berkeleycollege.libguides.com/career  Financial Aid?  Other Departments?
  • 26. FINAL THOUGHTS Which is the most important? Don’t give up!
  • 27. QUESTIONS?Elizabeth Leonardezl@berkeleycollege.edu973-405-2111 x6418