Your SlideShare is downloading. ×
Croft, Leonard (Brand Identity Project)
Croft, Leonard (Brand Identity Project)
Croft, Leonard (Brand Identity Project)
Croft, Leonard (Brand Identity Project)
Croft, Leonard (Brand Identity Project)
Croft, Leonard (Brand Identity Project)
Croft, Leonard (Brand Identity Project)
Croft, Leonard (Brand Identity Project)
Croft, Leonard (Brand Identity Project)
Croft, Leonard (Brand Identity Project)
Croft, Leonard (Brand Identity Project)
Croft, Leonard (Brand Identity Project)
Croft, Leonard (Brand Identity Project)
Croft, Leonard (Brand Identity Project)
Croft, Leonard (Brand Identity Project)
Croft, Leonard (Brand Identity Project)
Croft, Leonard (Brand Identity Project)
Croft, Leonard (Brand Identity Project)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Croft, Leonard (Brand Identity Project)

210

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
210
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Transcript

    • 1. Brand Identity Project
    • 2. Table of Contents
    • 3. Table of Contents * Brand Name * Logo * Corporate Culture * Mission Statement * Tagline
    • 4. Brand Name
    • 5. Brand NameThrough creative and interactive approaches, the entertainment media industry has evolved withthe use of social media. Today B2B is being done through utilizing social media, which changed therules of the game and forced companies to adopt it in their business model. With the growth inviral marketing through social media networks, it’s a known fact that the present target marketspends most of their time on social networks and social media sites.Due to this ever growing change a new business model has evolved and that is where the companyname Nu Breed stems from. This entertainment media company has taken on that new businessmodel as if it were a new breed. (The category that the company name falls under is Arbitrary). Here are some of the strengths I associate with the company name: Exudes the feeling of uniqueness Embodies leadership, ingenuity, and sense of dominance Represents today’s world of business and it’s future Compared to the over saturated companies that exist, this new company is unlike most others...It’s a niche company that today’s consumer audience looks to
    • 6. Logo
    • 7. Logo - The actual company name “Nu Breed” is in bold and with a big font size. Having the company name highlighted in bold illustrates it has importanceI believe that this will be an effective logo due to the right combination used for the visual illustrations - The “Crown” symbolizes the future and company name. dominance this company will have within the entertainment media industry. The logo reflects my unique brand because itembodies the essence of what the company is all - The “Microphone” symbolizes the voice ofabout. The crown, mic, and word font all symbolize our target audience in which the company is the company brand. in business to service. The type of logo that would be best suited for this - The simplicity in color allows for more focuscompany would be a combination mark, which is a to be made to the visual aspects and combination of a symbol and wordmark. company name.
    • 8. MKL Event Management has a logo that looks togive the perception of royalty and class. The useof visual detail with a crown on top and company name placed on a shield illustrates strength. The logo expresses that MKL has elegance aboutthemselves, confidence in their work, and focus on protecting their clients.
    • 9. MKL Event Management MKL Event Management has a logo that looks to give the perception of royalty and class. The use of visual detail with a crown on top and company name placed on a shield illustrates strength. The logo expresses that MKL has elegance about themselves, confidence in their work, and focus on protecting their clients.
    • 10. Corporate Culture
    • 11. Corporate CultureI. Company Objectives: The company values and beliefs are focused on innovation, creativity, and vision. They are the- To become a top leading entertainment media embodiment of this company.company and face of today’s social media- To generate a profit within 6 months of establishment- To establish a strong foundation within theentertainment media industry and acquire 15 clientswithin the year- To be recognized for being a family orientedcompany We will develop a strong culture based on the* These company objectives will be attained by company’s values and beliefs by allowing our clientsdemonstrating professionalism, being efficient, the opportunity to participate during theexceeding client expectations, and providing effective development process of their project and provide acommunication between the client and team. family type of atmosphere.
    • 12. Mission Statement
    • 13. Mission Statement “Our dynamic full-service company is solely committed to giving our new and existing clientscreative impact in their marketing efforts in order to soar above the competition. We ensure that the value in both concept and production will always exceed expectations”The company mission statement will be communicated to clients through different channels suchas the company website, brochures, company press kit, and during meetings with potentialclients.It will be directed to both employees and clients. The employees need to know what theircompany is all about in order for them to articulate it to clients and clients need to know whatkind of company they plan on doing business with.The mission statement incorporates direction, focus, meaning, challenge, and passion because wetalk about our commitment to our clients and ensure exceeding results. It summarizes ourcompany story in less than 30 seconds.
    • 14. Tagline
    • 15. Tagline“Be Apart Of A New Birth Of Excellence”This is an effective tagline because it reflects the company name and vision.This tagline speaks to our clients in that it addresses our target audience and reinforces the brand message that we are committed to our clients and ensure exceeding results. We have a descriptive tagline that describes the brand promise and commands action. The tagline is easy to say and positive.
    • 16. Contact Nu Breed Entertainment Media Group, LLC. 725 Linden Blvd Brooklyn, NY 11203 Tel: (347) 365-8044 contact@nubreed.com www.nubreedentmediagroup.blogspot.comBusiness Storytelling and Brand Development

    ×