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SoLoMo - The future of Digital Marketing is here

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Presentation at HelpLearn Asia's Digital Marketing Reinvented Event held at Genexis Theatre, Fusionopolis …

Presentation at HelpLearn Asia's Digital Marketing Reinvented Event held at Genexis Theatre, Fusionopolis

SoLoMo, short for SOcial, LOcation and MObile, is the new age buzz word referring to a blend of media and technology that offers revolunary means to engage your target audience. In a digital savvy market like Singapore, it comes at no surprise that SoLoMo is quickly becoming a major factor in influencing consumer brand awareness and buying decisions. As brands and businesses hop onto the bandwagon, we are already seeing a number of creative and successful applications of SoLoMo in digital marketing. Are you ready for the SoLoMo revolution? Your competitors probably are.

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  • 1. SoLoMoThe Future ofDigital Marketing is here
  • 2. Leon CK Leong leon@techsailor.com sg.linkedin.com/in/leonck/Singapore – Malaysia – China www.techsailor.com www.fb.me/techsailor
  • 3. Anyonechecked-in?;-)
  • 4. SoLoMoFacts and Statistics
  • 5. World #1“ 90% of Singapore owns a smart phone” - Mobile Marketing Association
  • 6. 58% of Singapore is on Facebook That is over 2.7 million users - Socialbakers.com
  • 7. World #1Singaporeans spend themost time on Facebook 38 minutes and 46 seconds per session Americans spend 20 minutes and 46 seconds - Experian Hitwise
  • 8. “ We believe every phone should be social… We are going to become a mobile company” - Facebook
  • 9. “ 36% of Asia’s technology savvy markets use location services to find restaurants and entertainment venues nearby” - TNS (Mobile Life study)
  • 10. World #1“ 63% of the respondents in Singapore are using location services” - TNS (Mobile Life study)
  • 11. 4 casesof creative SoLoMoapplications
  • 12. The tour guide resides in your phone http://www.youtube.com/watch?v=zUl8c2ItyPk
  • 13. Reward your pet with a check in! http://www.youtube.com/watch?v=Ml2qpfSDuzU
  • 14. Facedeals checks you in… by face… http://www.youtube.com/watch?v=1U0Bn2Fd_cA
  • 15. Shopkick adds a kick to shopping!http://www.youtube.com/watch?v=2uixneqbqkI
  • 16. 4 tipson building your SoLoMopresence
  • 17. Tip #1Devise a Holistic SoLoMoStrategy
  • 18. #1: Holistic SoLoMo Strategy“ What are your objectives, target audiences and KPIs?” - Techsailor
  • 19. #1: Holistic SoLoMo Strategy Digital Marketing Crossroads Which Digital Marketing platforms and channels to use?
  • 20. Tip #2Develop Integration andSynergy between MarketingPlatforms
  • 21. #2: Integration and Synergy“ Technology silos make it impossible to understand both the impact of campaigns, and the behaviour of customers, across multiple channels” - Forrester
  • 22. #2: Integration and Synergy“ Integrated Digital Marketing involves all platforms and channels interoperating in a synergized ecosystem” - Techsailor
  • 23. Tip #3Optimize the CustomerJourney
  • 24. #3: The Customer Journey“ We don’t do advertising anymore. We just do cool stuff… We need to become part of people’s lives and digital allows us to do that.” - Simon Pestridge, Marketing Director, Nike UK
  • 25. #3: The Customer JourneyMap the customers’ journey through awareness,discovery, conversion and advocacy
  • 26. #3: The Customer Journey“ Understand your customers’ experience. Optimize your Digital Marketing and customer interaction strategy.” - Techsailor
  • 27. Tip #4Structure actionablePerformance Measurements
  • 28. #4: Performance Measurement
  • 29. #4: Performance Measurement Define Metrics Align with strategy Derive actionable insights
  • 30. The 4 tipsDevise a holistic SoLoMo StrategyDevelop integration and synergy betweenmarketing platformsOptimize the Customer JourneyStructure actionable performancemeasurements
  • 31. DO NOTventure into SoLoMo unlessyou’ve figured out how to…
  • 32. SoLoMo Thursday by Techsailor Visit SoLoMoThursday.com
  • 33. Thank You!If you would like a copy of the slides… Email me leon@techsailor.com OR Link me in sg.linkedin.com/in/leonck/ Leon CK Leong Business Relations Director Techsailor Group www.techsailor.com www.fb.me/techsailor