SoLoMoReinventing DigitalMarketing
Leon CK Leongleon@techsailor.comsg.linkedin.com/in/leonck/www.techsailor.comwww.fb.me/techsailorSingapore – Malaysia – Chi...
SoLoMoFacts and Statistics
90% ofSingaporeowns a smartphone”- Mobile Marketing Association“World #1
58% of Singapore is on FacebookThat is over 2.7 million users- Socialbakers.com
Singaporeans spend themost time on Facebook38 minutes and 46 seconds per sessionAmericans spend 20 minutes and 46 seconds-...
We believe every phone should besocial… We are going to become amobile company”- Facebook“
36% of Asia’s technology savvy marketsuse location services to find restaurantsand entertainment venues nearby”- TNS (Mobi...
63% of therespondentsin Singaporeare usinglocationservices”- TNS (Mobile Life study)“World #1
5 casesof creative SoLoMoapplications
The tour guide resides in your phone
Innovative Endless Racing iPhone gameputs VrijVerzekerd.nl in the limelight
Reward your pet with a check in!
Facedeals checks you in… by face…
Shopkick adds a kick to shopping!
4 tipson building your SoLoMopresence
Tip #1Devise a Holistic SoLoMoStrategy
#1: Holistic SoLoMo StrategyWhat are your objectives, targetaudiences and KPIs?”- Techsailor“
#1: Holistic SoLoMo StrategyDigital MarketingCrossroadsWhich DigitalMarketing platformsand channels to use?
Tip #2Develop Integration andSynergy between MarketingPlatforms
#2: Integration and SynergyTechnology silos make it impossible tounderstand both the impact of campaigns,and the behaviour...
#2: Integration and SynergyIntegrated Digital Marketing involves allplatforms and channels interoperating in asynergized e...
Tip #3Build an engagedCommunity
#3: Community BuildingFocus on how to be social, not onhow to do social.”- Jay Baer“
#3: Community BuildingConversation is king. Content is justsomething to talk about.”- Cory Doctorow“
Tip #4Structure actionablePerformance Measurements
#4: Performance Measurement
#4: Performance MeasurementDefine MetricsAlign with strategyDerive actionable insights
The 4 tipsDevise a holistic SoLoMo StrategyDevelop integration and synergy betweenmarketing platformsBuild an engaging Com...
DO NOTventure into SoLoMo unlessyou’ve figured out how to…
SoLoMo Thursday by TechsailorVisit SoLoMoThursday.com
Leon CK LeongBusiness Relations DirectorTechsailor Groupwww.techsailor.comwww.fb.me/techsailorThank You!Email me leon@tech...
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SoLoMo - Reinventing Digital Marketing

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Talk on SoLoMo at Republic Polytechnic to staff of School of Infocomms
9 May 2013

Published in: Business, News & Politics
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SoLoMo - Reinventing Digital Marketing

  1. 1. SoLoMoReinventing DigitalMarketing
  2. 2. Leon CK Leongleon@techsailor.comsg.linkedin.com/in/leonck/www.techsailor.comwww.fb.me/techsailorSingapore – Malaysia – ChinaContact me on Email or Linkedin for a copy of the slides
  3. 3. SoLoMoFacts and Statistics
  4. 4. 90% ofSingaporeowns a smartphone”- Mobile Marketing Association“World #1
  5. 5. 58% of Singapore is on FacebookThat is over 2.7 million users- Socialbakers.com
  6. 6. Singaporeans spend themost time on Facebook38 minutes and 46 seconds per sessionAmericans spend 20 minutes and 46 seconds- Experian HitwiseWorld #1
  7. 7. We believe every phone should besocial… We are going to become amobile company”- Facebook“
  8. 8. 36% of Asia’s technology savvy marketsuse location services to find restaurantsand entertainment venues nearby”- TNS (Mobile Life study)“
  9. 9. 63% of therespondentsin Singaporeare usinglocationservices”- TNS (Mobile Life study)“World #1
  10. 10. 5 casesof creative SoLoMoapplications
  11. 11. The tour guide resides in your phone
  12. 12. Innovative Endless Racing iPhone gameputs VrijVerzekerd.nl in the limelight
  13. 13. Reward your pet with a check in!
  14. 14. Facedeals checks you in… by face…
  15. 15. Shopkick adds a kick to shopping!
  16. 16. 4 tipson building your SoLoMopresence
  17. 17. Tip #1Devise a Holistic SoLoMoStrategy
  18. 18. #1: Holistic SoLoMo StrategyWhat are your objectives, targetaudiences and KPIs?”- Techsailor“
  19. 19. #1: Holistic SoLoMo StrategyDigital MarketingCrossroadsWhich DigitalMarketing platformsand channels to use?
  20. 20. Tip #2Develop Integration andSynergy between MarketingPlatforms
  21. 21. #2: Integration and SynergyTechnology silos make it impossible tounderstand both the impact of campaigns,and the behaviour of customers, acrossmultiple channels”- Forrester“
  22. 22. #2: Integration and SynergyIntegrated Digital Marketing involves allplatforms and channels interoperating in asynergized ecosystem” - Techsailor“
  23. 23. Tip #3Build an engagedCommunity
  24. 24. #3: Community BuildingFocus on how to be social, not onhow to do social.”- Jay Baer“
  25. 25. #3: Community BuildingConversation is king. Content is justsomething to talk about.”- Cory Doctorow“
  26. 26. Tip #4Structure actionablePerformance Measurements
  27. 27. #4: Performance Measurement
  28. 28. #4: Performance MeasurementDefine MetricsAlign with strategyDerive actionable insights
  29. 29. The 4 tipsDevise a holistic SoLoMo StrategyDevelop integration and synergy betweenmarketing platformsBuild an engaging CommunityStructure actionable performancemeasurements
  30. 30. DO NOTventure into SoLoMo unlessyou’ve figured out how to…
  31. 31. SoLoMo Thursday by TechsailorVisit SoLoMoThursday.com
  32. 32. Leon CK LeongBusiness Relations DirectorTechsailor Groupwww.techsailor.comwww.fb.me/techsailorThank You!Email me leon@techsailor.com ORLink me in sg.linkedin.com/in/leonck/If you would like to have a copy of the slides…
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