The benefits of understanding mobile phone marketing
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The benefits of understanding mobile phone marketing

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http://textmessage-marketing.biz - Get the latest information on Mobile Marketing systems, approaches and technology

http://textmessage-marketing.biz - Get the latest information on Mobile Marketing systems, approaches and technology

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The benefits of understanding mobile phone marketing Presentation Transcript

  • 1. The Benefits of Understanding Mobile Phone Marketing
  • 2. Hello!
  • 3. You are now in the text message marketing blog where you will find various articles, videos, links and photos that will surely spark your interest.
  • 4. This is a one stop website for all the information that you will need.
  • 5. There is a whole array of resources that are waiting to be discovered.
  • 6. Feel free to carry on reading and browse more articles like the one below.
  • 7. We have exciting resources that were gathered by our experts in text message marketing.
  • 8. SMS text marketing is a promising concept with a lot to offer.
  • 9. SMS, an acronym for Short Message Service, is also known as text messaging.
  • 10. Cell phones today are used more for texting that voice calls.
  • 11. With texting being an important pillar of communication these days, numerous businesses are turning to this approach to market their products, services and specials directly to their customers.
  • 12. Text message marketing entails notable advantages, especially in terms of viral advertising and promoting brand awareness.
  • 13. Whenever you send out a text message to your clients, you immediately remind them of your brand, your services/ products and your value.
  • 14. Providing consistent value to your customers through text marketing, is a very effective way to drive brand loyality.
  • 15. Over the long term, all this could translate to improved client retention rates and increased sales.
  • 16. SMS Marketing as a Business Concept
  • 17. The fundamental characteristics of any text are conciseness and effectiveness.
  • 18. Think about it - you only have 160 characters (the equivalent of about 30 words) to get your message across, so you will need to say what you have to say quickly and clearly.
  • 19. Here are some pointers to consider when formulating your SMS marketing messages.
  • 20. • Keep it short and simple.
  • 21. Only introduce one offer with each text message.
  • 22. • Include a catchy headline and draw up a call to action.
  • 23. • Clarify the offer type - i.e. limited time, one time only, expires XX, etc.
  • 24. • Clarify the nature of the deal - i.e. two-for-one, discount, free, etc.
  • 25. • Make sure your customers know how to access each offer.
  • 26. 5 Examples of Effective Text Marketing Campaigns
  • 27. There are many different approaches you can follow when using SMS marketing.
  • 28. Here are a few simple campaign ideas to start with.
  • 29. 1. Recurring Offer.
  • 30. This refers to something you offer on a regular basis, under the same conditions.
  • 31. It may be a two-for-one offer or a free offer when a customer spends a certain amount.
  • 32. For best results, send out a message each time the deal is reactivated.
  • 33. 2. Limited Time Offer.
  • 34. Depending on the nature of your business and your own preference, you could have a special that lasts several hours, a few days, a week, or more.
  • 35. 3. Welcome Offer.
  • 36. Exclusively aimed at your new text messaging recruits, this could be anything from a generous discount to full gratuity on a particular product or service when they join your list.
  • 37. 4. Text Coupon Confirmation.
  • 38. This obliges customers to present the text received on their phones in order to qualify for particular discounts or bonuses.
  • 39. 5. Clearance.
  • 40. If you want to get rid of old merchandise and make room for new stock fast, a great way to achieve that is by clearance.
  • 41. The Power of SMS
  • 42. When used properly, text message marketing is instant, economical, and above all, highly effective.
  • 43. As many recent surveys point out, SMS marketing has an impressive conversion rate of 10% to 30%!
  • 44. If you're not using this medium to promote your business, then you're actually denying yourself a great chance to increase your sales and profits.
  • 45. Text marketing is becoming increasingly affordable and feasible, no longer being restricted to corporations with sizeable marketing budgets.
  • 46. However, this also means there is more competition to face out there, so you will need to seek new ways to bring down costs and maximize efficiency in your campaigns.
  • 47. If you want to know more about text message marketing, you may click on the resources to lead you to more information.
  • 48. You may also use the search box to further lead you to other articles.
  • 49. If you want to contribute to this website, we would love to hear your suggestions!
  • 50. It would be great to have you share your thoughts about text message marketing.
  • 51. Feel free to send an email to us.