Smartphone message marketing companies


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Smartphone message marketing companies

  1. 1. Smartphone Message Marketing Companies<br />
  2. 2. How can text messaging (SMS) and mobile web sites be a powerful mobile marketing combination? <br />
  3. 3. Let's start off with the basics:<br />
  4. 4. Text Message Marketing<br />
  5. 5. This is when you use a 5 or 6 digit shortcode to create an interaction between your organization and your audience. <br />
  6. 6. The user will be instructed to text a keyword to a shortcode to start the interaction (sign up for the mobile club, enter to win, vote for something, etc.). <br />
  7. 7. Anytime someone sends a text message to your system their number is stored in your database. <br />
  8. 8. Assuming you have notified your users they are opting-in for future text messages you can use this database to send more messages later.<br />
  9. 9. Pro: SMS is great because it's cost-effective and it works on nearly every phone active in the US. <br />
  10. 10. Nearly every mobile user knows how to send a text message. <br />
  11. 11. Also, like email, it's a direct marketing channel. <br />
  12. 12. The bigger your database grows the more traffic and sales it can drive.<br />
  13. 13. Con: SMS is limiting because you can only use 160 characters per message. <br />
  14. 14. It's made for short, sweet, and to-the-point messages. <br />
  15. 15. It's hardly a rich multimedia experience.<br />
  16. 16. Mobile Web Sites<br />
  17. 17. These are the cost-effective, widely-accepted, work-on-most-phones, "cousin" of apps. <br />
  18. 18. You build them to better reach your mobile audience with trimmed down pages, store locators, mobile-specific features, etc. <br />
  19. 19. Because one mobile web site can work on any HTML-capable phone. <br />
  20. 20. You don't need to build an iPhone version, then an Android version, then a BlackBerry (OK, you get the idea).<br />
  21. 21. Pro: Mobile web sites are great because they're also budget-friendly to build and maintain. <br />
  22. 22. In most cases they are just your main web site on a very strict diet. <br />
  23. 23. When your users load your main web site on their phone they can be automatically redirected to the streamlined mobile version. <br />
  24. 24. This lets you create a specific mobile experience for your audience without asking them to download another app.<br />
  25. 25. Con: Mobile web sites can be disappointing because unless you have a large number of users searching for you on their mobile phone, the mobile site may sit there with very little traffic. <br />
  26. 26. Also you may sit there wondering how to promote it. <br />
  27. 27. You could try putting the mobile web address on signs and advertisements, but nobody likes to punch URLs into their mobile phone. <br />
  28. 28. You could try putting QR codes everywhere, but there's a better way that appeals to a much bigger audience.<br />
  29. 29. Using Text Message Marketing and Mobile Web Sites Together<br />
  30. 30. On their own SMS marketing and mobile web sites are both perfectly fine mobile marketing tactics. <br />
  31. 31. But when you put them together? Then you can:<br />
  32. 32. Use SMS to make it easier to access your mobile site. <br />
  33. 33. Ask users to "text now" to read more about a product, learn more about an event, make a donation, and more. <br />
  34. 34. A quick text message and they get a response back with a convenient web link... and you get their phone number in your database for future messages.<br />
  35. 35. Use a mobile web site to enhance your SMS campaign. <br />
  36. 36. Instead of just sending a 160 character message, link your audience to something on your mobile site; images, more details, schedules, registration pages. <br />
  37. 37. Make it easier for them to take action now while they're reading your message.<br />
  38. 38. Use SMS to "launch" your mobile web site. <br />
  39. 39. Start with a text messaging campaign while you finish development of your mobile site. <br />
  40. 40. Try some simple campaigns like giveaways at events or a promotions-based mobile club. <br />
  41. 41. When the mobile site is ready you'll be ready with a database full of active mobile users waiting for the link.<br />
  42. 42. Use a mobile web site to gather more information from your SMS database. <br />
  43. 43. When someone texts a keyword to a shortcode the only information made available by the wireless carriers is their mobile number and their carrier. <br />
  44. 44. Sometimes you can ask for more information via text message, but sometimes it's easier to send them to a mobile webpage where they can fill out a form or take a survey. <br />
  45. 45. Suddenly they are not just a number anymore!<br />
  46. 46. Text message marketing and mobile web sites are great first steps in mobile marketing because they appeal to the largest mobile audiences. <br />
  47. 47. Using them together will not only give your organization a valuable direct marketing asset, but a useful and engaging mobile presence as well.<br />