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Smartphone message marketing companies
 

Smartphone message marketing companies

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http://textmessage-marketing.biz - Get the latest information on Mobile Marketing systems, approaches and technology

http://textmessage-marketing.biz - Get the latest information on Mobile Marketing systems, approaches and technology

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    Smartphone message marketing companies Smartphone message marketing companies Presentation Transcript

    • Smartphone Message Marketing Companies
    • How can text messaging (SMS) and mobile web sites be a powerful mobile marketing combination?
    • Let's start off with the basics:
    • Text Message Marketing
    • This is when you use a 5 or 6 digit shortcode to create an interaction between your organization and your audience.
    • The user will be instructed to text a keyword to a shortcode to start the interaction (sign up for the mobile club, enter to win, vote for something, etc.).
    • Anytime someone sends a text message to your system their number is stored in your database.
    • Assuming you have notified your users they are opting-in for future text messages you can use this database to send more messages later.
    • Pro: SMS is great because it's cost-effective and it works on nearly every phone active in the US.
    • Nearly every mobile user knows how to send a text message.
    • Also, like email, it's a direct marketing channel.
    • The bigger your database grows the more traffic and sales it can drive.
    • Con: SMS is limiting because you can only use 160 characters per message.
    • It's made for short, sweet, and to-the-point messages.
    • It's hardly a rich multimedia experience.
    • Mobile Web Sites
    • These are the cost-effective, widely-accepted, work-on-most-phones, "cousin" of apps.
    • You build them to better reach your mobile audience with trimmed down pages, store locators, mobile-specific features, etc.
    • Because one mobile web site can work on any HTML-capable phone.
    • You don't need to build an iPhone version, then an Android version, then a BlackBerry (OK, you get the idea).
    • Pro: Mobile web sites are great because they're also budget-friendly to build and maintain.
    • In most cases they are just your main web site on a very strict diet.
    • When your users load your main web site on their phone they can be automatically redirected to the streamlined mobile version.
    • This lets you create a specific mobile experience for your audience without asking them to download another app.
    • Con: Mobile web sites can be disappointing because unless you have a large number of users searching for you on their mobile phone, the mobile site may sit there with very little traffic.
    • Also you may sit there wondering how to promote it.
    • You could try putting the mobile web address on signs and advertisements, but nobody likes to punch URLs into their mobile phone.
    • You could try putting QR codes everywhere, but there's a better way that appeals to a much bigger audience.
    • Using Text Message Marketing and Mobile Web Sites Together
    • On their own SMS marketing and mobile web sites are both perfectly fine mobile marketing tactics.
    • But when you put them together? Then you can:
    • Use SMS to make it easier to access your mobile site.
    • Ask users to "text now" to read more about a product, learn more about an event, make a donation, and more.
    • A quick text message and they get a response back with a convenient web link... and you get their phone number in your database for future messages.
    • Use a mobile web site to enhance your SMS campaign.
    • Instead of just sending a 160 character message, link your audience to something on your mobile site; images, more details, schedules, registration pages.
    • Make it easier for them to take action now while they're reading your message.
    • Use SMS to "launch" your mobile web site.
    • Start with a text messaging campaign while you finish development of your mobile site.
    • Try some simple campaigns like giveaways at events or a promotions-based mobile club.
    • When the mobile site is ready you'll be ready with a database full of active mobile users waiting for the link.
    • Use a mobile web site to gather more information from your SMS database.
    • When someone texts a keyword to a shortcode the only information made available by the wireless carriers is their mobile number and their carrier.
    • Sometimes you can ask for more information via text message, but sometimes it's easier to send them to a mobile webpage where they can fill out a form or take a survey.
    • Suddenly they are not just a number anymore!
    • Text message marketing and mobile web sites are great first steps in mobile marketing because they appeal to the largest mobile audiences.
    • Using them together will not only give your organization a valuable direct marketing asset, but a useful and engaging mobile presence as well.