Mobile phone marketing advantages


Published on - Get the latest information on Mobile Marketing systems, approaches and technology

Published in: Technology, Business
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Mobile phone marketing advantages

  1. 1. Mobile Phone Marketing Advantages<br />
  2. 2. Currently, we are seeing another large communication shift similar to the social media movement in 2005.In terms of size, it's already bigger than the dot com boom.<br />
  3. 3. Of course, I'm referring to mobile text message marketing.<br />At the moment, it's still in the early adopter phase. When mobile text message marketing originated a couple years back it was extremely expensive.<br />
  4. 4. That's the big reason only companies with large budgets could use it.<br />The playing field has been leveled, though. It no longer costs an arm and a leg.<br />
  5. 5. Mobile marketing is the MOST effective way to get new customers, retain current ones, and prevent no-shows.The bottom line is that mobile helps businesses make more income and the conversion is better than anything online or offline.<br />
  6. 6. Check out these incredible mobile marketing statistics you should know:<br />
  7. 7. - The response rate (on average) is around 10 - 30% consistently.In short, it means if you send a text to 200 people, 20-60 of them are sure to take the action you tell them to.<br />
  8. 8. - The final mobile text message open rate averages between 95 - 97%.To give you an idea, the average open rate of emails are a low 15%.<br />
  9. 9. - Text messages typically are responded to within 60 minutes.<br />- There are over 5 times the quantity of mobile phones in use as there are computers<br />
  10. 10. Since mobile text marketing is in its early stages, here are some ideas and ways to make money and get new customers from this virtually untapped marketing platform.<br />
  11. 11. Keywords and Mobile Short-Codes. You'll definitely want to acquire a short-code with two mobile-based keywords.<br />
  12. 12. It's a good idea to have one keyword for current customers and one keyword for potential ones.Here's how short-codes work.<br />
  13. 13. They allow a customer to text a keyword (PIZZA, for instance) to a particular number to get a deal or hook-up.The benefit of using short-codes and keywords is that it helps you build a text database that you can send a text to anytime!<br />
  14. 14. Include your short-codes in advertising online and offline in as many places as possible.<br />You're practically guaranteed a great response rate.<br />
  15. 15. Customer Appointment Reminders. You'll definitely want to use text marketing for appointment reminders.This has been proven to reduce no shows by in excess of 50%.<br />
  16. 16. This helps you generate more income, as more people are coming through your doors.<br />
  17. 17. One of the best practices is to send a text reminder 45-60 minutes before their appointment.This will help you get the most out of it.Create Mobile E-cards.<br />
  18. 18. Make sure to utilize mobile E-cards.Use them on special event days like anniversaries or birthdays.This is a simple, sincere gesture to let customers know you're thinking of them.<br />
  19. 19. Build Mobile Coupons.Coupons are a must nowadays and you'll want to incorporate them in your mobile text marketing.Who doesn't enjoy savings, really?Everyone does.Give a strong incentive to others to join your list and offer them specials to make them feel like a VIP.<br />
  20. 20. Facebook and Internet Sign-up Boxes. On your website or Facebook fan page, you'll want to create internet sign-up forms so customers can see your mobile offers all over the web.<br />
  21. 21. This is a simple way to profit and integrate social media into text message marketing platforms.Since we know this is the biggest communication revolution that's ever occurred, positioning is crucial.<br />
  22. 22. Getting on board today will help you take advantage of this amazing business building tactic.If you think about it, cell phones are like a third hand for people these days.<br />
  23. 23. No one leaves their home without them. You can reach your customers on the go anytime with text marketing.<br />
  24. 24. Putting to use these strategies outlined above can completely transform your business, allow you to get a slew of extra customers per month, and help your make more money.<br />