Mobile marketing companies

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Mobile marketing companies

  1. 1. Mobile Marketing Companies<br />
  2. 2. Based on an overwhelming amount of market research and talking with many marketing industry top-guns, text message marketing for chiropractors is going to be the next big thing in 2010 and beyond! <br />
  3. 3. Chiropractic marketing has shifted so much in the last few years and there's about to be another major swing towards mobile marketing.<br />
  4. 4. Mobile marketing, according to Wikipedia, is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.<br />
  5. 5. Text messaging, synonymously referred to as SMS (short message service), has taken-off in massive proportions here in the United States in the past few years. <br />
  6. 6. Roughly 3.5 billion text messages are sent and received daily! <br />
  7. 7. To put it in perspective, that trumps the number of cellphone calls made and is a threefold leap from a few years back. <br />
  8. 8. On a related note, the biggest increase occurred in people 30 years and older!<br />
  9. 9. For the moment, only some of the most powerful people and organizations in the world have been using this hot mobile marketing medium. <br />
  10. 10. President Obama and his campaign team incorporated text message marketing to rake-in big donations quickly. <br />
  11. 11. You'll find pro athletic teams using mobile marketing to sell tickets and high-end businesses using it to keep in touch with customers. <br />
  12. 12. That is going to change soon, though, as text message marketing for chiropractors and other small businesses is fast approaching.<br />
  13. 13. Contrary to what some think, I'm not referring to spamming anyone via text like the junk the average person sees in their inbox. <br />
  14. 14. Random marketing like that is illegal and not really as targeted so I don't recommend it. <br />
  15. 15. These potential customers will either have opted into your list or have signed up for a service that provides them periodic deals and local perks.<br />
  16. 16. The great thing is that text message open rates are far greater than email. <br />
  17. 17. It's estimated that around 85% of people open a text message within 15 minutes after receiving it! <br />
  18. 18. This eventually leads to around a 94% open rate when everything is said and done. <br />
  19. 19. Yes, you read that correctly! To put it in perspective, a good email open rate to a list that likes you is only around 18-20% if you can believe it.<br />
  20. 20. So, especially in the new year, you'll want to definitely investigate the use of text message marketing for chiropractors for your local practice. <br />
  21. 21. Some doctors are already using it to reactivate patients and send reminder appointments and not surprisingly their numbers are way up!<br />

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