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Mobile marketing companies
 

Mobile marketing companies

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    Mobile marketing companies Mobile marketing companies Presentation Transcript

    • Mobile Marketing Companies
    • Based on an overwhelming amount of market research and talking with many marketing industry top-guns, text message marketing for chiropractors is going to be the next big thing in 2010 and beyond!
    • Chiropractic marketing has shifted so much in the last few years and there's about to be another major swing towards mobile marketing.
    • Mobile marketing, according to Wikipedia, is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
    • Text messaging, synonymously referred to as SMS (short message service), has taken-off in massive proportions here in the United States in the past few years.
    • Roughly 3.5 billion text messages are sent and received daily!
    • To put it in perspective, that trumps the number of cellphone calls made and is a threefold leap from a few years back.
    • On a related note, the biggest increase occurred in people 30 years and older!
    • For the moment, only some of the most powerful people and organizations in the world have been using this hot mobile marketing medium.
    • President Obama and his campaign team incorporated text message marketing to rake-in big donations quickly.
    • You'll find pro athletic teams using mobile marketing to sell tickets and high-end businesses using it to keep in touch with customers.
    • That is going to change soon, though, as text message marketing for chiropractors and other small businesses is fast approaching.
    • Contrary to what some think, I'm not referring to spamming anyone via text like the junk the average person sees in their inbox.
    • Random marketing like that is illegal and not really as targeted so I don't recommend it.
    • These potential customers will either have opted into your list or have signed up for a service that provides them periodic deals and local perks.
    • The great thing is that text message open rates are far greater than email.
    • It's estimated that around 85% of people open a text message within 15 minutes after receiving it!
    • This eventually leads to around a 94% open rate when everything is said and done.
    • Yes, you read that correctly! To put it in perspective, a good email open rate to a list that likes you is only around 18-20% if you can believe it.
    • So, especially in the new year, you'll want to definitely investigate the use of text message marketing for chiropractors for your local practice.
    • Some doctors are already using it to reactivate patients and send reminder appointments and not surprisingly their numbers are way up!