How to beat a bad reputation in business
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How to beat a bad reputation in business

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http://www.slideshare.net/LeoVidal1/controlling-your-company-reputation-you-are-what

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How to beat a bad reputation in business How to beat a bad reputation in business Presentation Transcript

  • How to Beat a Bad Reputation in Business
  • As business proprietors, we attempt to create every customer happy, but sometimes it is simply difficult.
  • Unexpected things happen-we or our employees get some things wrong, an item does not are intended, or exterior factors make the clients experience to become an adverse one. View slide
  • Watch recognizes that an upset customer is infinitely more-prone to tell his/her buddies concerning the experience than the usual completely-satisfied customer. View slide
  • Don't beat yourself up over this-it is simply a part of business.
  • Simultaneously, your company status is essential, and you will find some methods to beat an adverse perception.
  • Probably the most-important factor that you can do in cases like this is be truthful together with your upset customer.
  • When the reason they are upset is the fault, you shouldn't be afraid to confess it.
  • Instead of attempting to hide an error and ultimately complicate matters, most probably concerning the problem, address it, and move ahead if at all possible.
  • I am not to imply always provide the customer what they need, but instead, investigate the issue after which be fully-open together with your response, whatever it might be.
  • Your customer might not be pleased with the resolution, and ultimately you might lose their business, but in addition important is the fact that other clients (who're not psychologically-active in the situation) might find and thank you for openness and honesty.
  • Thus, you need to clearly-identify to clients the methods that you cope with customer complaints.
  • Your store should display your customer support policy on vinyl graphics stuck to each point-of-purchase.
  • This way, if there's an issue, a policy is fully-visible to everybody involved.
  • Present day online-driven society has given clients a wide open forum to publish their opinions about every factor of your company, out of your customer support to the standard of the items.
  • A lot of companies incorporate these functions to their own website, and you will find also third-party review sites like Yelp! and CitySearch that lots of clients use to look for the worth of a company, as well as social networking profiles like Twitter and facebook.
  • Again, understand that there is no way to make every customer happy, which means you may accumulate some negative reviews.
  • Somewhat, however, negative reviews really build your business look more-credible, as clients can help you are confident enough inside your business to permit a poor review to remain published.
  • Companies which have all glowing reviews appear less-authentic, as though the company is posting fake reviews or removing the poor quality ones.
  • Don't allow this get carried away, as most negative reviews will hurt your company, but make use of the visibility from the site to exhibit your customer support abilities.
  • Getting an adverse review with an optimistic resolution is extremely effective to potential clients.
  • Encourage your clients to examine your company by posting window clings inside your store requesting these phones "like" yourself on Facebook, find yourself on Yelp!, etc.
  • In case your business has broken its status beyond repair, or if you have bought a company having a poor history, consider rebranding.
  • A title change helps substantially, along with a freshened turn to the shop and it is advertising (printing window graphics and ad banners together with your new brand colors, slogan, logo design, etc.).
  • With time, the stigma from the old business will put on off, and you've got an chance to begin again.
  • Just make certain you've enhanced your merchandise so clients might find the main difference!