With direct mail you can target a neighborhood or zip code.
Radio, newspaper and television it is very hard to target and your message is reaching customers who will never spend money with you.
Text message marketing allows you to target directly customers that have already spent money with you, have a positive relationship with you and just need a little incentive to increase their spending frequency with you.
SMS marketing allows you to target your advertising dollars to customers who are most likely to spend more money with you.
Text message marketing is also very easy to set up and start a new campaign.
To start a new campaign with other advertising methods it can takes weeks of layout and design and you do not know when potential customers will see or respond to your message.
With text you can have a new campaign set up literally in 5 minutes and have sales and customers coming through your doors or ringing your phone in under an hour.
Your time to market is instant, allowing you to take advantage of rapid market changes and sales you need to advertise quickly.
Keeping your message in front of your customers also extends retention and life span of that customer.
Your customers are bombarded daily with messages from your competition.
By giving your customers what they want from you, directly on their phone, you are creating a brand identity and relationship with that customer.
It is far more cost effective and profitable to market to your existing customers that constantly wasting your money casting a wide advertising net trying to attract new sales.
If you have not yet started a text message marketing campaign the time to start is now.
Text message marketing has been shown to be 10 times more effective than newspaper advertising and 5 times more effective than direct mail.
Do you think response rates such as those at a fraction of the cost would help your business grow?