* What social media platform has doubled in size in the last 6 months?
* What platform is second to Facebook and tied with Pinterest in average time users spend on site?
* What blogging platform does Google estimate to become the 'Kleenex' of blogging platforms (brand name stand-in for the generic web term) by the end of the year?
The answer is Tumblr.
Tumblr isn't new (launched in 2007), but its popularity has really taken off in the last year. So far fashion and media brands have been pioneers on this platform but now other brands are starting to take notice (ex: Huggies). Tumblr can be an interesting alternative to or complement to a brand's presence on other social platforms. If you are considering Tumblr for your brand, check out "Talkin' Tumblr: An Introduction for Brands."