Super Bowl 2012: Meet today's fans
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Super Bowl 2012: Meet today's fans

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It’s no secret that our 24/7 culture demands constant attention and the buzz surrounding the Super Bowl is perfect example of this. From starting a conversation on Twitter in the beginning of January to releasing countless commercial teasers weeks before the game – for brands and marketers the Super Bowl is a dance, a very long dance. So how do we survive this cultural earthquake and come out on top this year? It’s simple, know your audience – how they think, feel and act. And just as important, know which social and mobile platforms trigger engagement.

In the attached visual, Leo Burnett researchers identified four current behavioral trends impacting how people will connect with this year’s Super Bowl. Some brands are already acting on this new reality. Others need to jump on board to ensure people continue to engage well beyond the fourth quarter. Also included in the attached, is a "multi-screen game plan" outlining a variety of social media dos and donts for brands to keep in mind before, during and after the Super Bowl.

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