Social-shop-research-overview

How people use social media to shop

And they use social media to enhance In-store On mobile phone shopping beyond the desktop. 54 % 23 % With Geolocation On Twitter/Real Time 20 % 51 %% for Heavy / Index Heavy vs. All Social Shoppers

Two waves of researchJanuary 2011 4th Quarter 2011Quantitative Quantitative1500 online shoppers 1500 online shoppers700 social shoppers 700 social shoppersQualitative Qualitative+100 heavy social shoppers +100 Facebook shoppers © 2011 Leo Burnett l Arc Worldwide

Our study uncovered8 social shopper needs

Our segmentation revealed 6 shopper archetypesLight Social Shoppers Heavy Social Shoppersdollar defaulter efficient sprinter quality devotee strategic saver opportunistic adventurer savvy passionistaTo find the cheaper To buy most popular For reviews and ratings To comparison shop To score fun, For broadcasting alternatives. or convenient. to help validate choice. and find savings on unexpected latest trends, brands brands she wants. content or deals. and retailers. © 2011 Leo Burnett l Arc Worldwide

Shoppers with more informational needsquality devotee strategic saverFor reviews and ratings to help validate choice. To comparison shop and find savings on brands she wants. © 2011 Leo Burnett l Arc Worldwide

Address these shoppersneeds using social mediaplatforms

Know which socialshopper needs andplatforms to invest in

burden Regular Cars SUV s passion We ve mapped " PDAs Video Game System HDTV Vacation Destinations over 60 categoriesInvestment Brokerage Firms MP3 Players Luxury Cars Fine Jewelry Stores and channels Cellular Service Providers ToysCar Insurance Bathroom PC s Sinks & Tubs Designer Pet Supplies Electronic Stores Shampoo Clothes Washing Machines Credit Cards Tires Banks Designer Jeans Cell Phone Hardware Store Specialty Casual Clothing Airlines Makeup Shoes Fragrance OTC Mass Merchandise Casual Sit Down Warehouse Clubs Restaurants Greeting Cards Frozen Entrees Beer Office Supply Stores Fem Care Deodorant Cereal Coffee Shops Toothpaste QSR s Yogurt Laundry Sports Drinks Detergent Ice Cream Batteries Gas Bottled Water Cookies Light bulbs Salt Carbonated Plastic Trash Bags Bar Soap Soft Drink routine fun © 2011 Leo Burnett l Arc Worldwide

Thank YouTo learn more about this study,Please contact:Lynsey RoumellLynsey.roumell@leoburnett.com

http://culturalfuel.net	2481
http://www.scoop.it	1316
http://storytellersshoppingbasket.wordpress.com	39
http://translate.googleusercontent.com	4
http://webcache.googleusercontent.com	3
https://twitter.com	3
https://si0.twimg.com	2
http://us-w1.rockmelt.com	1

Social-shop-research-overview

by Leo Burnett Worldwide

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