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PeopleShop

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HumanKind is about understanding people and their behavior. By looking through a human lens, we can change how people feel, think and behave. PeopleShop is the proof. It is about understanding people …

HumanKind is about understanding people and their behavior. By looking through a human lens, we can change how people feel, think and behave. PeopleShop is the proof. It is about understanding people and their behavior when they shop. People Live. People Work. People Play. People Use. And PeopleShop. Shopping is part of the human journey. PeopleShop is not just a name. It is a system that enables us to tell a cohesive story. It is part of our HumanKind philosophy.
Supporting our PeopleShop philosophy is PeopleShop, a landmark study of more than 13,400 shoppers in 24 categories across seven markets. This study is designed to diagnose shopping behaviors across 40 different touch points and channels. Told through the lens of six shopper archetypes, PeopleShop highlights different behavior patterns of shopping modes, needs and touch points. By applying these patterns to categories, countries and channels, we can predict how people will shop.
PeopleShop is an investment in our future. It is our engine for growth.

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  • 1. Shoppers are fascinating, mysterious creatures. Who else can walk into a store intent on buying a gallon of milk and instead walk out with two plumsand a bottle of dishwashing liquid? Leo Burnett and Arc Worldwide recently conducted research that reveals the attitudes, behaviors and motivationsof shoppers from North America and Europe. Learn how people shop differently for televisions versus, say, jeans. Who are the dominant shoppers indifferent categories? What factors influence their decision making? In short, who the heck are these people and what makes them tick? And tock.For more insights and detailed research findings regarding how people shop, contact nick.jones@arcww.com. When I shop categories like When I shop categories like I do I do ch an g in g , l e arn in g , b arg ain hu nti ng & g o - g etti ng le arn in g & go - gettin g and I want and I want A DV ICE , INFO R M AT I O N , B EST P R I C E , A DV ICE & IN FORMATI O N S P ECIA L O F F ER S, F LEXIB I L I T Y & I N S P I R AT I O N so I use so I use = 9 3 6 . 8 5 2 0 4 7 1 Quality Seeker Check for quality credentials [ T H I N K E R S : Rationally driven. Seek information to help validate decisions. ] Strategic Saver Layer multiple saving strategies thoroughly and diligently to maximize value When I shop categories like When I shop categories like I do I do ex plorin g, cruising , g o - g et t in g & l e arn in g b arg a i n hu nti ng & c r u i si ng and I want and I want A TRE AT, IN SPI R ATIO N, A DV ICE & F LEXIBILIT Y so I use A T R E AT & S P EC I A L O F F E R S so I use Passionate Explorer Shop for the experience and [ F E E L E R S : Emotionally driven. Seek fun and pleasure from the experience. ] Opportunistic Adventurer Bargain shop just for spontaneous fun to discover new trends When I shop categories like When I shop categories like I do I do r e - stockin g, go - get t in g , & p it - st op p in g b arg ain hu nti ng & r e - sto c k i ng and I want and I want EFFICI EN CY & FLEXIBILIT Y BEST P R I C E & E F F I C I E N CY so I use so I use Habitual Sprinter Default to usual choices [ D O E R S : Functionally driven. Seek to minimize time and money spent. ] Dollar Defaulter Look to the lowest price to minimize time and effort to simplify decisions sh op p er tou ch p oi nts p rod u ct c ateg ori es c ars ce ll hotel s banki ng H DT V car a pplia nc e s c e re a l be e r pa c ka g e d Expert B roa d c a st N e i gh b or h ood Prom ot i on a l p ho ne s ins u ra nc e me at s S ou rc e s Media S h op s Ve h i c l e s QSRs fas hion c andy organi c cosmet ic s c a nne d soda casual kitc he n d ete rg e nt S p e c i a l i ze d E n ga ge m e nt Va l u e fresh food fo o d re st a u ra nt s re d e s ig n Ret a i l Tool s C e nte r s © 2012 Le o Bur nett / Arc Wor l dwide

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