Shoppers are fascinating, mysterious creatures. Who else can walk into a store intent on buying a gallon of milk and instead walk out with two plums and a bottle of dishwashing liquid? Leo Burnett and Arc Worldwide recently conducted research that reveals the attitudes, behaviors and motivations of shoppers from North America and Europe. Learn how people shop differently for televisions versus, say, jeans. Who are the dominant shoppers in different categories? What factors influence their decision making? In short, who the heck are these people and what makes them tick? And tock.
For more insights and detailed research findings regarding how people shop, contact firstname.lastname@example.org.